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Why the Affiliate Marketing Industry Has Experienced Significant Growth Over the Past 10 Years
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The affiliate marketing industry has experienced significant growth over the past decade, driven by the rise of e-commerce and the increasing use of the internet as a platform for marketing and advertising. According to a report by the Performance Marketing Association, the industry was worth $12 billion in the US in 2016 and is projected…
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How to Run Effective Ad Campaigns on the Major Ad Platforms
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Running effective ad campaigns on major platforms like Google Ads, Facebook Ads, and retargeting ads is an important part of any digital marketing strategy. To maximize your chances of success, it’s important to understand the unique features and capabilities of each platform, and to develop a tailored approach for each one. One of the most…
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Why Evan Weber is the Leading Affiliate Marketing Industry Influencer and Guru
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Evan Weber of Experience Advertising, Inc. and PublisherFidners.com is widely considered to be the leading affiliate marketing guru and influencer in the industry. With over 20 years of experience in the field, Evan has helped to grow more than 300 affiliate programs and has become an expert in the areas of DTC (Direct-to-Consumer) affiliate programs…
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What is the best software for finding affiliate marketers?
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What is the best software for finding affiliate marketers? That’s a great question! As an affiliate manager, you know that finding the right affiliate tools and softwares can make a big difference in your ability to succeed. There are many different options out there, and it can be tough to know which one is the…
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The Best Software for Recruiting Super-Affiliates
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As an affiliate program manager, the value of recruiting super-affiliates is probably familiar to you. However, finding the right super-affiliates for your program niche might be more elusive. That’s why Publisher Finders will be of interest to you. What is Publisher Finders? Keep reading to find out. Publisher Finders is a monthly or annual, subscription…
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How Affiliate Publishers Can Increase Your Website Traffic and Sales
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There are many marketing strategies you can initiate that have the potential to increase your website traffic, leads, and sales. You can aim to utilize search engine optimization (SEO), send newsletters, engage in social media, and so much more. There is an endless amount of opportunity and options to take advantage of if you want…
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What is an Affiliate Program?
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What is an Affiliate Program? An affiliate program is an online marketing program in which companies pay commission to third-party publishers or affiliates, who then promote the company’s products or services. Affiliate programs are an effective way to reach new customers, and they can also help to build brand awareness. There are a few different…
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How to work with influencers
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An influencer is someone who has the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship. In the publishing world, influencers can be authors, thought leaders, bloggers, or social media personalities. These influencers have established themselves as experts in their field and have built up a large following…
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How Affiliate Managers Can Drive More Affiliate Program Revenue
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If you are trying to generate more leads and conversions on your website, there are several great strategies you could consider. But there is one that you should seriously be focusing on if you’re working with affiliates. It’s your affiliate conversion rate. And it should be growing. Those affiliate marketers, influencers, bloggers, and other brand…
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How Brands Can Recruit Affiliate Marketers and Influencers in their Niche
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The sole responsibility of an affiliate manager is to help build a profitable affiliate program for their brand. In doing so, they will need to research and connect with marketing professionals and active, skilled, and relevant affiliates and web publishers that will fit their global branding. Online brands utilize affiliate programs to connect with their…