“Tell Me What to Buy!”
Online shoppers are heavily swayed by reviews from others, according to a new study from eMarketer.
In the Lion’s Den, Yahoo Offers Direct Linking
In the most recent Commission Junction newsletter, there was a big announcement concerning a change to Yahoo Search Marketing policies regarding direct linking by publishers:
OpenAds Rebrands (again) as OpenX
Beloved open source ad server phpAds phpAdsNew OpenAds has rebranded as OpenX according to TechCrunch UK.
AffStat 2008 Report Available
Shawn Collins has made the annual AffStat Report available for purchase and download. For anyone interested in the nitty gritty metrics of affiliate marketing, this is a must read.
Google Makes A Deal with The Devil
Couldn’t resist the headline. Apologies to all my loyal Republican reader(s) (Shawn?)…
How To Use Twitter?
As I told my students when I taught middle school science… figure it out for yourself.
And so says this post. This is the best piece I’ve read on what Twitter means, doesn’t mean and how you should or should not use Twitter.
Revver Finally Acquired
Looks like video platform Revver has finally be acquired after months of shopping around for a buyer…
Google Testing Video Ads on SERPS
The New York Times is reporting that Google has started testing video ads within search result pages. The ads will be displayed only after a user clicks a small “plus sign” to expand a player which shows the commerical or movie trailer.
Wearable Video
I’ve seen some pretty strange ideas for catching eyeballs over the years (RIP Mr. PopUp… we hardly knew ye), but I’m not even sure how to classify this:
