paidContent.org has the scoop…

On Yahoo’s side, it has taken a major step and has combined its search and display advertising sales teams in the US, and has appointed David Karnstedt, currently SVP of Yahoo’s Search sales business, to lead the merged team as Head of North American Sales.  Karnstedt will continue to report to Gregory Coleman, Yahoo’s EVP of Global Sales.  This company says this transition continues the steps Yahoo has been taking since the beginning of the year to organize product management, engineering, and distribution around marketing customers rather than advertising products. The company is currently integrating the search and display advertising sales teams, and will release details about the structure of the organization and the executives that will lead it soon. More details on Yahoo’s side of the changes here.

Clearly, Yahoo is reorganizing itself to life in a post googlyptic media world.  In this landscape, having search and CPM display advertising units separate from each other makes little sense.

Hopefully, Yahoo has tasted the peanut butter and is making itself into the formidable social media powerhouse that we’ve all been saying it can be (especially if it had bought Facebook).