WoW: Visa Offers Virtual World Rewards
Blizzard’s beyond popular World of Warcraft online multi-player game has teamed up with Visa to offer virtual world benefits for real world spending.
Users of the WoW credit card can accrue rewards such as free game time (users currently pay a monthly subscription) as well as a free month for just using the card.
Make: Blog predicted this sort of thing over a year ago and has more on the story:
On Mar 27, 2006 MAKE published an article about the future of credit cards and virtual worlds, one year later World of WarCraft and VISA teamed up and just launched the WoW/VISA rewards card, I guess they read MAKE.
Gabe Wachob’s blog the-inbetween also has some thoughts on the Visa/WoW pairing…
The future is now. Further proof of how big of a cultural force World of Warcraft has become. It’s the biggest, hugest, money-making game of the decade… and I don’t have a single shred of interest in it. I find the cultural and media impact that it makes far more fascinating than sitting at my desk grinding levels for hours on end.
This is a bridging event, and I expect to see more of these kinds of reward programs for users of virtual worlds such as Second Life. Eventually, as Make: points out, there will be some sort of currency exchange between what you spend in a virtual world and what you spend in the “real” world which the credit card companies will surely help to facilitate… for a price.
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