Affiliate Summit’s Missy Ward is “live Twitter-ing” from this years Linkshare Golden Links Awards from NYC.

Here’s the final run down…

Innovative Affiliate of the Year: StarStyle

Innovative Merchant of the Year: Gaiam

Best New Affiliate: Discover Card (should have been Clicks2Customers!!)

Best New Merchant: Proflowers

Merchants Choice Award: Upromise (?!? how’s that for making a statement ?!?)

Affiliates Choice Award: Tiger Direct

Best Performance Based Search Strategy: Gardner’s Supply Company

Best Online Merchandising Campaign: American Express and Tiger Direct

Best Integrated Online/Offline Marketing: Fabu and GSI Commerce

Best Overall Online Distribution Strategies: Avon

Performance Marketing’s Most Vocal Advocate: AffiliateFairPlay… huge congrats to a very deserving Kellie Stevens!!

And that looks like a wrap. Thanks to Missy and Stephanie Agresta for the live Twitter-ing to keep the rest of us in the loop and congrats to the winners and finalists.