Why Blog Commenting is Good for SEO and Search Rankings

March 18, 2009 by Evan

Everyone knows that Google and the other search engines look at the number of inbound links you have going to your site as one of the factors determining your website’s search rankings. There are many ways to acquire more inbound links to your site, but the one that I find works well, and is enjoyable, is blog commenting. There are literally millions of blogs out there that you can go and comment on. When I am looking for new blogs to comment on I usually do a Google Blog Search. This will pull up lots of recent blog posts under a particular search phrase. This method is particularly good for finding niche blogs to comment on. Once you find some good blogs to comment on, you can add their RSS feed to your feed reader to get their latest blog posts instantly. When you post a blog comment you are asked for your website url, which is where the click-thrus and link juice comes from. Not all blogs are “do follow” however which means the search engines spiders are following those links, but I tend to not worry about that because just posting a lot of comments is good no matter what.

Another cool aspect of blog commenting is that at the bottom of most blog’s comment box you can choose to be emailed when someone replies to the comment or comments on the blog post. This is great because it reminds you of the conversation and allows you to go and post another comment quickly and easily. When you have done a bunch of blog commenting, it will pretty much self-perpetuate itself. When you are getting 50-100 emails a day from various blog conversations, consider yourself as having arrived! :) Always make sure to post quality blog comments or your comments won’t be approved and therefore not posted on the blog.

When getting heavily involved in commenting on blogs, often times you will be introduced to the blog owners and that can turn into a great friendship. Often times blog owners will email you or comment reply to thank you for your participation. The blog owners want you to post good comments to add content to their sites and keep the conversation lively.

Blog commenting is one fantastic way to build your website’s inbound links, thereby increasing traffic and rankings. It does have to be done in abundance to get a good effect, but every little bit helps! Like most things in online marketing it’s a volume game, so the more effort you put into it the more you can get out of it. Let me know your thoughts about effective blog commenting strategies. I look forward to hearing from you!

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