Twitter continues to entice large media companies looking for ways to influence the influencers. The Wall Street Journal has an interesting feature on the rising usage of Twitter by the television networks and media companies to spread the buzz about their new shows to the influencers who are found on Twitter in a high percentage:

Still, marketing executives note that Twitter’s users include bloggers and so-called early adopters of new technology — people who are quick to try new services and tell their friends about them. That’s an ideal group to help twittering marketers such as TV networks spread the word about their new shows.

Also taking the Twitter plunge: ABC Family. The Walt Disney-owned network has launched a promotion around “Greek,” a new comedy-drama about fraternity and sorority life. Twitter allows consumers to follow the show via text updates and behind-the-scene tidbits from the show’s cast and writers.

CBS and NBC are also using Twitter in the promotion for upcoming shows this fall.

As America continues to catch SMS fever and the interactive experience that has made American Idol such a success, look for presence platforms such as Twitter to be wrapped up in the marketing budgets of the media conglomerates.

And that is why you need to be on Twitter as well.

Networks Try ‘Twittering’ To Spread Their Message - WSJ.com