Tumblr and Twitter Are Disruptive

london.jpgTwitter might be the rage of the techo-blogosphere at the moment, but there’s another contender for most “buzzworthy” that is helping to shake old assumptions about content production and how to influence others.

That contender is Tumblr and the ease of use and quickness threatens to continue to rip apart this comfy blogosphere that we’ve created.


Because these technologies and platforms are disruptive.

Tumblr and Twitter (especially when used together as I do on my personal site) are able to grab attention, influence others and efficiently (and effectively) prove a point.  Just like good music and great albums, barriers are lowered, curtains are torn asunder and lines are blurred.

This is something very new in the blogosphere. As Dave Winer points out, there will soon develop a caste system on Twitter, but with the availability to reach new audiences, as well as learn more about those you are already in contact with, Twitter and Tumblr are leveling the playing field and opening the doors for democratized online media.

Shawn Collins says all of these platforms are so easy that a newbie can do it. He’s right… and that’s the beautiful part. Affiliate marketing is for newbies. Affiliate marketing and online marketing will work best when they become newbie-centric platforms and operations, rather than relying on some sort of quasi professional guild that we’ve created for ourselves.

Innovation is disruptive. Disruptive is good. Never get too comfy, especially in the world of marketing…

15 thoughts on “Tumblr and Twitter Are Disruptive

  1. “Never get too comfy, especially in the world of marketing…”

    And Twitter and Tumblr are not things that are going to disrupt anything.

    Twitter has nothing to do with affiliate marketing.

    Tumblr is a blog minus some functionality.

    Why would that disrupt anything.

  2. Exactly my point.

    You’ve got a clear definition of what “affiliate marketing” means to you, Jonathan. And if it works for you and continues to work for you, then by all means, stay with that definition.

    Otherwise, get your hands dirty and experiment rather than dismissing without even trying something. Dogmatics never win out over experimentation.

  3. Examples. Same thing I’ve been asking anytime you guys post about Second Life. Tell me how twittering is going to make me money. How would an affiliate actually use it. Do you have any real life examples?

    Tie it into affiliate marketing. Need more than, Wow this is great type stuff. Let’s get to the real.

    Same with Tumblr. Besides being something new to play with. What’s so great about it? How would affiliates use it?

    Or maybe this blog isn’t even about affiliate marketing and more about new social media. Which would be fine.

  4. “New Media Marketing”

    My bad, it’s right there in the title.

    Sometimes they’ll intersect, sometimes they won’t. Talking about affiliate marekting, what I do.

  5. I’ve never said Second Life will make you money. I said it’s interesting, but you’ve got me confused with Wayne. Second Life marketing is his gig, and I’ve been skeptical of it’s promises and future as a platform (ask Wayne… we’ve almost come to blows over it).

    Examples? I have no clue how Twitter or Tumblr or CJ or ShareASale or breathing are going to make YOU money, Jonathan.

    I’ve resisted those types of “how to make money using your left ring finger” posts (even though they bring you the traffic) here because I think they’re mostly BS. No one can tell you how to “make money” either on a blog or in an eBook or on WickedFire or on ABW or WebMasterWorld in your own circumstance. That’s something you have to discover for yourself. You can build on the experiences of others, but I’m always very suspicious of those giving out free and easy examples and practical “how-to’s.”

    That’s the way I teach my classes and that’s the way I do my online marketing.

    I like to give tips on things that have made me money (directly or indirectly) such as Twitter (online marketing consulting clients) or BaseCamp (streamlined a huge chunk of my life and saved, or made, me lots of money) or RSS feeds or putting aside SEO and working on pure content.

    You’ve got to figure out the answers for yourself. That means getting your hands dirty and not pontificating.

    If you want how-to’s, this definitely is not the blog for you. That’s called consulting, and I do that as well, though not in the blogosphere. If you want to hire me to help you make money in your own circumstance, then let’s chat (my contact info is in the sidebar). Otherwise, there are lots of self-proclaimed guru’s offering how-to’s if you subscribe to their feed or buy their eBook. I am not a guru.

    I think most of the stuff here is considered under the umbrella of affiliate marketing. You may not, and that’s completely fine with me. Affiliate marketing, as are all things, is what you make of it.

  6. “Examples? I have no clue how Twitter or Tumblr or CJ or ShareASale or breathing are going to make YOU money, Jonathan.”

    I would hope you know how CJ and SAS can make you money, most affiliates do. They’re affiliate networks.

    You post something is innovative, disruptive, I ask how. Just the quickness and ease of use?

    What were you thinking when you posted that? That’s what I’m trying to find out.

    And if something can make you money, it’s not BS if you can back it up. I can give you an easy way on my next post.

    When people blog about something this is supposed to be innovative or disruptive or whatever. I like to know why they think that, not just that they do.

  7. “I would hope you know how CJ and SAS can make you money, most affiliates do. They’re affiliate networks.”

    I know what they are. I don’t know how they work for you, though. I don’t know what affiliate sites you run or what ways you monetize your content. So, I really don’t know how they make you money.

    “What were you thinking when you posted that? That’s what I’m trying to find out.”

    Twitter and Tumblr are disruptive (for myself and the clients I work with) because they allow for the types of interaction not available through a blog, or a static HTML website or a banner or text link. These types of platforms represent something new in terms of how we communicate B2B or even B2C… for me, that’s disruptive. It might not be disruptive for you, and that’s perfectly fine. Again, I’m not here to convert you.

    “And if something can make you money, it’s not BS if you can back it up. I can give you an easy way on my next post.”

    Completely agree.

  8. I think both Twitter and Tumblr can be easily leveraged by affiliate marketers.

    Think of them as doorways into your revenue generating sites.

    It’s not as clean with Twitter, but you can certainly reference your own links in posts there.

    I have Tumblr pulling in feeds for my blogs, and visitors to those blogs via Tumblr are potential leads for me.

  9. Second Life is a nascent form the emerging metaverse- it is not the end all, be all, but a great place to test theory, new ideas, and the emerging rise of 3D interaction. Affiliate marketing is alive and well there Jonathan. Check out the exchanges, or the concept of virtual goods dispensers, etc. it isn’t right for everyone- it may not be right for you. I don’t need to prove its efficacy to you to validate the concept for me. It works for me. I can point you in the direction, but trying things out are up to you. You want examples- they are all around you- if you can’t see them, or they don’t fit your definition- they aren’t going to be relevant for you.

    But- once again- I will try- ok how about affiliate programs for snapshots or picture books? Some SL citizens view their avatars as important extensions of their lives. Some scoff at that but if you realize many people are disabled, or cannot walk, or may have a debaliating disease. This interaction allows them to interact with people where their physical lives restrict it. Having worked with children and adults who have cancer, i can easily see how worlds like SL liberate them. When I hear people talk about how “boring” or “stupid” it is, it only shows me how limited their point-of-view is- like assuming everyone can walk or enjoy the world like healthy people can.

    So here is an example- imagine yoking together the inworld picture snapping ability in SL with physical photos of avatars, events or friends through a program on a network. Can you see that? It can and does work….

    Another example, Club Penguin, a “metaverse” of sorts for children. My son interacts there daily, building his fleet, etc. (Last I heard he was running a cruise ship.) There are many, many metaverses emerging- i choose to focus on Second Life, but I am not limited to just that platform. Have you visited these worlds? attended a conference? Shopped a virtual exchange? Have you done any of these things?

    More importantly I find metaverses a great avenue for education, spreading knowledge, and global collaboration and relationship building. I don’t measure success or value in immediate dollars. I tend to think longer term, information is critical to me.

    Twitter is very, very disruptive because it changes how we communicate- the speed at which we communiate- speed and information are critical in a world where moving fast is important. It is also a relationship building tool- or can be- depends on how it is used- and it too is only in its infancy. As it matures the micro-blogging, micro-chunking concept will be important. One key relationship developed or new knowledge can translate into revenue.

    Not to mention one only needs to analyze the media COMPOSITION of serps (e.g. types of media- not what “pages” rank high- and again personal search and search intent is going to blast SEO as most know it- it has already started.)

    Tumblr is very cool because it allows you to rapidly aggregate different types of media. There are a number of creative uses for it. I am considering one, an implementation for it, but I don’t use it as much as Sam. I do see the potential.

    One other thing to consider is the impact of these new platforms and the amount of inventory that will be created. How will that impact what you do?

    Once again, as Sam suggests, get your hands dirty. Experiment a bit. i don’t know how you make money, your resources, your technological ability or tech. resources- do you work solo or on a team? What is your plan? 1 year, 2 year- 5 year? What are your goals? Is your revenue portfolio totally based on CPC and CPA?

    I have no idea. If these technologies don’t fit within your definition then move on. They augment what I do very well- so it works for me- and sometimes experiments fail. But what is right for me, may not be right for you.

    You are obviously curious enough to keep interacting and that is great- you are keeping you mind open, but as part of exchange how about you offer up some examples of how “affiliate marketing” works for you?

    I am going back to enjoying my case of the flu. :(


  10. I am so grateful to be able to see if the new twitter followers I get have been offensive to someone else. And HEY! why don't I get an email announcing the new blacklisted twitterer like I do for other new twitter followers? Thanks Blacklist Check!

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