Twitter might be the rage of the techo-blogosphere at the moment, but there’s another contender for most “buzzworthy” that is helping to shake old assumptions about content production and how to influence others.

That contender is Tumblr and the ease of use and quickness threatens to continue to rip apart this comfy blogosphere that we’ve created.

Why?

Because these technologies and platforms are disruptive.

Tumblr and Twitter (especially when used together as I do on my personal site) are able to grab attention, influence others and efficiently (and effectively) prove a point.  Just like good music and great albums, barriers are lowered, curtains are torn asunder and lines are blurred.

This is something very new in the blogosphere. As Dave Winer points out, there will soon develop a caste system on Twitter, but with the availability to reach new audiences, as well as learn more about those you are already in contact with, Twitter and Tumblr are leveling the playing field and opening the doors for democratized online media.

Shawn Collins says all of these platforms are so easy that a newbie can do it. He’s right… and that’s the beautiful part. Affiliate marketing is for newbies. Affiliate marketing and online marketing will work best when they become newbie-centric platforms and operations, rather than relying on some sort of quasi professional guild that we’ve created for ourselves.

Innovation is disruptive. Disruptive is good. Never get too comfy, especially in the world of marketing…