Interesting way to think about selling (products or ideas)…

What if the best way to influence people is to give away your ideas and to let other people take ownership of them?

Of course, the best way to influence people is to give away your ideas, and let others take ownership! But, people are mistrustful of this approach. I have been conditioned in a variety of ways by significant others to question what is freely given, to assign it a “no value” label. And, this is a big problem. Overnight, I’m supposed to believe that everyone became a saint? In our American culture, “you get what you pay for.” With this type of attitude, what hope have we, as educators, of embracing solutions that can transform our work and our lives?

Social media makes this possible for online marketing.

Embrace it and stop trying to be a hammer cracking rocks in your landscape of selling. Organically changing rocks into soil is much more efficient.

Read this and reflect on how it can impact your program.