The Online Marketing Avalanche

June 29, 2009 by Evan

The Avalanche is coming, The Avalanche is coming, forget it, the Avalanche is here!

I fondly remember back to a conversation that I had with a Sr. VP of Sales at a leading newspaper roughly 5 years ago (who I was an Online Specialist for). It went something like this:

What do you think will happen moving forward with the newspaper, the magazine and the sites?

My response was “watch out because the Avalanche is coming”. What I was referring to was that with online audiences growing steadily and newspaper and magazine ad revenue (and readership) dropping like a stone, it was pretty clear that any irrelevant media source would be wiped out. It wouldn’t happen overnight but it would definitely happen, magazine by magazine, paper by paper, city by city.

“Readers” weren’t readers anymore, they’re now people. They didn’t like yesterday’s news or to be told what was happening. They no longer bought the media, they controlled it, they made the media, had voices and they reached out to places where they could be heard. They used to think we were nuts that we went to YouTube or Blogged, now it’s called things like User Generated Content, Tweets or Postings and these dark dungeons are now called Billion dollar companies. Imagine the pleasure I had back then in being a webhead. How much for a button thingy on the front page? how do I find Google on the web? I must have short man’s syndrome or something but it’s amazing now that people are living the dream – people read newspapers, people watch TV, people listen to the radio but people USE the Internet.

Now that we are USING the Internet we’ve taken media to an absolutely new level. That new level has been incredibly fun for my peeps, my fellow webheads. Before you put on your party hat and print your revolution t-shirt, stop and think for a second about something that this growth has created – Advertisers’ pain. They can’t find you anymore. They’re having difficulty learning how to speak WITH you instead of speaking AT you. Come on tidy demographics, can’t you just congregate at the local newspaper like you used to? It was so much easier when one phone call would buy media for millions of people in a specific demographic.

To make things worse, the economy has gone from “the challenge area” to the “Don’t lose my job at all costs” phase and now these Marketing Managers and agency folk are pressed to sell more products with each Marketing dollar spent. That’s right, selling products is important again. Pass the Rogaine, people are losing their hair out there. The avalanche is here and the snowboarders are winning! It’s ok, we’ll help them out right.

You never know, maybe they’re reading your blog right now, clicking on an ad and helping you make a few affiliate bucks.

Guest Post by: Mike Carney of MediaTrust

Bookmark and Share

Viewing 10 Comments

    • ^
    • v
    Very thoughtfull post. It should be very much helpfull

    Thanks,
    Steve
    • ^
    • v

    Ugg Boots--More Fashion Or Just A Trend Now?


    -->Several years ago, a new popular wind has been blowing the nation. Some adored it while others are amazed and confused by its success. This fashion trend is known as the Ugg boots. Although an unattractive appearance, Uggs has gained a huge following among all fans. Not only they are extremely trendy,but also their features to keep feet warm in cold day and cool in summer.


    -->But Uggs is more than just sheepskin boots; it has casual uggs, slippers as well as handbags and other accessories. Ugg cardy, Ugg Short, Ugg Tall, .Classic ugg boots are comfortable, stylish, and great to wear in any occasion. Ugg slippers are warm and comforting that both indoor or outside is ok . Ugg also offers a full line of high-quality handbags and backpacks to match your Uggs. A pair of Ugg boots, matched Ugg handbag is the perfect shows.


    -->Why Be Fashionable - Why Not? This fashion style, perfect deductived by famous stars, had blow up a fashion to imitate of wearing UGGs, to perfectly match with long jeans, minipants, skirts,etc.


    -->With Kate Winslet, "Declaimer," "Revolutionary Road," two outstanding performances in the film won the Golden Globe for best supporting actress and best leading actress in the film drama category, won several Oscar nominations . She was photographed shoed a pair of UGGs, with her daughter the same impersonation. And reporters caught Hayden Panettiere at a vegetarian Thai restaurant on Melrose Avenue in Los Angeles. Hayden sported a denim hot pants and Ugg boots.


    -->Ugg Boots--Is More Fashion Or Just A Trend Now?


    -->The Ugg boot is made with sheepskin instead of regular leather which helps you stay cool in the summer and keeps you warm and dry in the winter making it the perfect boots to wear in all seasons.


    -->No matter is fashion or just a tread now, it also can be your style that makes you be more fashion mastering trend pop. With it, you will feel comfortable, look trendy, and be the envy of everyone around you. I don't have permission to require you finding the ugg boots at goodugg.co.uk, but shout out if you find them!


    • ^
    • v

    Ugg Boots--More Fashion Or Just A Trend Now?


    -->Several years ago, a new popular wind has been blowing the nation. Some adored it while others are amazed and confused by its success. This fashion trend is known as the Ugg boots. Although an unattractive appearance, Uggs has gained a huge following among all fans. Not only they are extremely trendy,but also their features to keep feet warm in cold day and cool in summer.


    -->But Uggs is more than just sheepskin boots; it has casual uggs, slippers as well as handbags and other accessories. Ugg cardy, Ugg Short, Ugg Tall, .Classic ugg boots are comfortable, stylish, and great to wear in any occasion. Ugg slippers are warm and comforting that both indoor or outside is ok . Ugg also offers a full line of high-quality handbags and backpacks to match your Uggs. A pair of Ugg boots, matched Ugg handbag is the perfect shows.


    -->Why Be Fashionable - Why Not? This fashion style, perfect deductived by famous stars, had blow up a fashion to imitate of wearing UGGs, to perfectly match with long jeans, minipants, skirts,etc.


    -->With Kate Winslet, "Declaimer," "Revolutionary Road," two outstanding performances in the film won the Golden Globe for best supporting actress and best leading actress in the film drama category, won several Oscar nominations . She was photographed shoed a pair of UGGs, with her daughter the same impersonation. And reporters caught Hayden Panettiere at a vegetarian Thai restaurant on Melrose Avenue in Los Angeles. Hayden sported a denim hot pants and Ugg boots.


    -->Ugg Boots--Is More Fashion Or Just A Trend Now?


    -->The Ugg boot is made with sheepskin instead of regular leather which helps you stay cool in the summer and keeps you warm and dry in the winter making it the perfect boots to wear in all seasons.


    -->No matter is fashion or just a tread now, it also can be your style that makes you be more fashion mastering trend pop. With it, you will feel comfortable, look trendy, and be the envy of everyone around you. I don't have permission to require you finding the ugg boots at goodugg.co.uk, but shout out if you find them!


    • ^
    • v
    Good article and excellent ideas for all the marketing related peoples The Online Marketing Avalanche
    • ^
    • v
    There are really lots of techniques in online marketing.. One of the most popular is the use of social media.. It is proven and it's really effective especially in real estate business... Thanks for the heads up!!
    • ^
    • v
    Great! Thank for information, I'm looking for it for a long time,
    • ^
    • v
    Hi Guys, I just wanted to let you know that Rejuvenate Auto just launched our reseller/affiliate program. And we’d love you to sign up. We've been getting a lot of inquiries from people who sell carwash products on how to resell our waterless car wash. It’s easy, for more information, just click on the link: http://www.flpcorporate.com/aff/index.php
    • ^
    • v
    How can i use of online marketing techniques to offline marketing ?
    • ^
    • v
    Great post, I have actually seen a pretty dramatic increase in my affiliate income since the recession. I also think since other affiliates are pulling back on their advertising money that it's helped me.
    • ^
    • v
    Very interesting article. I love where things are heading to right now. *We* are the media!
 

Trackbacks

(Trackback URL)

close Reblog this comment
Powered by Disqus · Learn more
blog comments powered by Disqus