The reports are out and Google has increased it’s domination over Yahoo, MSN and the rest of the search engines…again. Not really too suprising, as it doesn’t seem that Yahoo or MSN can get their act together to promote their search engines effectively to web-surfers. According to the Hitwise report, Google posted an 8% year or year gain over the competitors.

What does this mean for companies trying to gain as much traffic from the search engines as possible? Focus on Google first and foremost with your organic SEO and PPC campaigns. Make sure your Google PPC Adwords campaigns are as built out as possible and your ad copy is effective and working. Doing things to maximize your website’s organic and paid search is always time well spent. You should re-evaluate your SEO and PPC strategy at least every quarter to make sure you are doing search as well as possible.

In order to improve the amount of free, organic traffic your site is receiving, you can put a strategy in place to add freshly written articles to your site to increase your overall page count. Google loves frequently updates sites and posting new, unique articles to your site is a great strategy for increasing your organic traffic to those pages. Make sure you have an effective layout to capitalize on the traffic those pages are receiving, otherwise what’s the point? You can monitor how well your articles are converting into actions to maximize and expound on the topics that are working well. I’d love to hear your coments.

Affiliate Marketing Legend and all-around geek Todd Crawford and I are back with episode six of our weekly podcast, GeekTo.Me.

We had a ton of fun doing the show and it’s (in my opinion) our best show yet. We definitely keep getting better and better (and geekier and geekier) every week.

So, if you’ve got the stomach for some heavy geek lifting, give it a shot.

The show runs about an hour.

MP3 File

Show Notes:
Freemium vs Premium
Google with OpenID
Google Notebook, Evernote or BackPack?
Netbooks vs iPhones
Mac Adoption with the Kids
iPhone App Restrictions
Android
Windows 7: Will It Save Microsoft?
Linux Desktops and New Ubuntu
Google Maps on iPhone
Hulu
Mint.com and Stupid web2.0 names
eCommerce is Big in Japan
Todd’s Picks: Fring, Panolab, Classic eBook Reader
Sam’s Picks: Everest, VoteReport

GeekTo.Me 6: Freemiums

AOL is, on the whole, doing things right by its users and the web in general these days.

However, the mail team blew it with this bone-headed post complaining about GMail and written on the level of a jealous 14 year old girl that didn’t make the cheerleading squad but wore the same outfit as the prom queen last Tuesday at the basketball game.

Come on, AOL. You’re better than this. Don’t you have a pretty strict PR dept??

Make sure to read the comment thread for readers’ reactions.

AOL Mail Blog: “An Open Letter to Gmail: Happy Halloween! We love your costume!”

In the most recent Commission Junction newsletter, there was a big announcement concerning a change to Yahoo Search Marketing policies regarding direct linking by publishers:

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