Are you looking for a great performing pet niche affiliate program? You have to check out PetFlow.com on the Commission Junction affiliate network. PetFlow is a great company that specializes in quality, affordable pet food delivery. PetFlow was designed to address the needs of people on the go and people that don’t want to hassle with schlepping pet food from the grocery store or pet store. It’s also a great idea to keep your pets on the same quality food that they are accustomed to because it’s not good to keep changing you pets food. When you are looking for a really great performing pet niche affiliate program you have to check out PetFlow on the CJ.com Affiliate Network!

Current CJ Publishers can apply here.

New CJ Publishers can join here.

PetFlow is exclusively management by Experience Advertising, a leading affiliate management agency.

Many ecommerce and lead generation companies want to launch affiliate programs to increase their online exposure and generate traffic and sales to their site. There is quite a bit to successfully launching and managing an affiliate program properly and with the right affiliate network. Companies need to have the right combination of a well-performing website, good affiliate management, effective banner ads (creatives), and a relatively in-demand product/niche in order to develop a truly effective affiliate program for their website. If all of these components are in place, then any company or website and have a large, productive affiliate program over time.

Many companies or websites are eager to get into the affiliate marking channel but often times don’t have a well-performing website yet. Improving your company’s website conversion rates is absolutely essential to having a successful affiliate program because otherwise your affiliates won’t make enough commissions to keep them happy and will get disinterested and go elsewhere looking for better conversion rates. Tools like Optimizely.com have been engineered to improve a website’s conversion rate and should be employed to better a website’s conversion metrics prior to launching the affiliate program to give it the best possible chance to succeed.

Have good affiliate management in place is also absolutely essential to running a successful affiliate program and shouldn’t be taking lightly at all. Companies can use an internal staff person to manage the program, hire an outsourced affiliate management agency, or use no one at all, which is never a good idea. If you use an internal company person they should have the knowledge and experience to work with your new affiliates to make sure they can successfully promote the program. Outsourced affiliate managers can be good if you use the right company with the right amount of experience, connections with super-affiliates, and great strategy. Hiring an affiliate manager from another company can be a good idea if it’s the right person, but often times people coming from other companies have their own view of how an affiliate program should be managed and this may or may not be an effective way of them handling it. So you really have to vet the person to make sure they are right to run your program.

Having effective banner ads or “creatives” is essential to ensure you get the right amount of click-thoughs and have a good “CTR” or click-through-rate. Many companies will design promotional codes or coupon codes into their banner ads in order to incentivize the visitor to purchase, which can be a good strategy. Basically there are animated gif and flash banners that can be used with the various affiliate networks to promote your affiliate program. Various ad styles and copy should be tested to see which performs best. Banner ads can be seasonal, in that they reflect holidays and other times of year that would correspond to a good promotion.

Have an in-demand product or niche can be important to running a successful affiliate program because if the niche is too small it’s likely that the program just won’t get enough push or exposure because people just aren’t search enough for those products or services. B to C affiliate programs tend to perform better and grow quicker than B to B affiliate programs because there tends to be more demand for a B to C program or service.
All and all, running a successful affiliate program is very doable if you have the right key elements in place. Have great affiliate managers in place is probably one of the most important aspects. Have a good performing website is essential to converting well enough for affiliate or make money and you should have a good amount so it’s lucrative for your affiliates. Good luck launching and growing and launching your affiliate program.

Are you looking to grow your affiliate program on the Commission Junction Affiliate Network? You should really check out Experience Advertising, a leading affiliate management agency. Experience Advertising recently posted an affiliate program growth case study on one of the CJ programs they manage and the results are extremely impressive. They even provide insight into the techniques and methods used to actually grow the program on Commission Junction. Growing an affiliate program on any affiliate network can be difficult if you don’t use the right methods and techniques to build the number of active affiliates. If you are interested in really growing your affiliate program on CJ or any network make sure to check out Experience Advertising!

There are a lot of companies launching into the performance marketing space with an affiliate program, a great amount of desire, and “wanting-ness” to succeed. But if you don’t have certain things in place, it’s going to fall flat on its face or never gain the traction that you want it to.

So, the first thing you need to address is your website and your conversion rate. How well does it convert? How well does your landing page convert? Do your part. If your website isn’t performing like a rock star, your affiliates aren’t going to be very happy. If they send 100 quality clicks and they aren’t making any sales they are going to say, “this sucks” and they will move on and you are going to lose the opportunity to get them as a regular producer. Now, if they’ve sent the same 100 clicks and they got three sales and they made $50-100, then you are in the ball game. So you have to keep working on your website to make sure it performs for your affiliates to gain traction.

Effective ad units and banners are a must. You have to have dynamic banners, good text, and email creatives. However, the creative you are using to facilitate your partners has to be high-end, has to look good, has to have calls to actions, has to have a high click-through rate in order to just get the clicks. Give them a chance actually to make a conversion now that you’ve got to them there. Reliable tracking is essential. We recommend HasOffers to handle internal tracking. With internal tracking you can track everything. Not only can you track direct partnership and affiliates, you can track major networks and CPA networks all through one central interface. You can also track your paid search and whatever other paid campaign you are engaging in.

You must have responsive, pro-active affiliate managers…this I can’t stress enough. I would say 90% of affiliate managers aren’t pro-active enough and that might even be a generous amount, giving them a 10% pro-active rate, because a lot of the problem is people don’t know what to say to people. So if you don’t have a very experience affiliate management person in-house or using a very competent affiliate management agency, it’s kind of like babysitting your kid with a zombie. They’re not going to get that nurturing and that education that they deserve and that’s going to enrich their lives. They are going to get someone that’s sitting there on the couch watching TV while your kid beats his head against the wall. So you need really good affiliate management or partner management, and then obviously you have to take it really, really seriously.

Have a strategy for your affiliate marketing growth…put a strategy together! Ask yourself: How are we growing this affiliate channel? The performance channel in Q1, Q2, Q3, Q4? Don’t be cheap, don’t say, “what’s the cheapest we can do this for”, say “what can we spend to grow this effectively and what’s a good expenditure of money to grow our affiliates.” If you can spend money wisely, you can really grow your affiliate channel broadly and very quickly, but you have to do the right things and you just don’t spend money willy-nilly anywhere, but you should confer with somebody that can advise you accurately on how to spend the money. You can effectively spend money to grow your affiliates and grow your partners, but like I said, talk to the right people to advise you.

You should be offering to provide tools, resources, and training for your affiliates. Give them resources, give them tools, give them keywords, give them content, fresh content, unique content, something they can use to market with. If you facilitate people they will market easier. It will be a much broader program if you can facilitate a thousand people as opposed to a hundred people. So you really have to manage on a broad basis in order to get the most participation.

Behavioral re-targeting is something that’s sort of all the rage. Try out companies like FetchBack, Advertise.com, and Google (does behavioral re-targeting now through AdWords). It’s going to increase conversions overtime by retargeting them with banners when they leave the site. When they visit, the affiliate cookies are going to drop, and they are going to make the sale. So when you’re retargeting the visitors of your site, you’re kind of giving an affiliate a chance to get an extra conversion, which only benefits them and you.

Find more partners and do more BizDev, BizDev, BizDev. I will beat my head against the wall about Biz Dev because companies just don’t do it enough and they don’t do it smartly. It’s really kind of troubling to me because it could be so effective if you just did it occasionally with the right amount of gusto and the right amount of follow-up. Business development is a very effective thing to do, but a lot of companies just don’t do it the right way, so it’s a little personally frustrating, but it can be done properly and it can be fruitfully.

Networking socially through social networking is an absolutely must! Your affiliate managers, your business development people, your marketing directors, they should all be on Facebook and Twitter, working your fan page, on forums, meeting people, networking with people, getting Linkedin with people, building their networks. In my own personal network, I have over 2000 LinkedIn connections that I worked very hard for years to acquire and it took a lot of work, but it allows me to have a lot of reach and have a lot of partners that I can turn to in a second to work with. So building their own personal contact network on behalf of your company is very, very important.

Affiliate conferences are very important to developing relationships. Affiliate Summit, that’s definitely the number #1 conference. Great show…everyone should go to at least one of them a year. Ad-Tech is sort of the mother of all digital marketing conferences and I think the New York Show and the San Fran Show are a must. LeadsCon is a newer show that focus on lead generation and they’re having one very shortly and then the Performance Marketing Expo is the new show that is coming to Miami this September, and this is going to have some great speakers and some great attendees. Should be a great show. So you should be sending someone from your company to these shows every year to meet people and to network…and tell them not to be scared! Tell them to be friendly and go up to people and shake people’s hand. Tell them what you do, ask what they do. If they aren’t going to network, don’t even bother, don’t sending them, make sure they’re really friendly and proactive.

These are but a few of the ways you can ensure you gain traction with your affiliate marketing program. Thank for reading and let me know your comments!

There are many aspects that need to be just right to run a successful Affiliate Program in the Performance-marketing channel. If you don’t have all your bases covered adequately you will not allow your affiliate channel to grow like it should. Here are some of the key factors determining the success of your affiliate marketing efforts:

Electronic Tracking – Good electronic tracking is an absolute must and it has to be nearly fail-safe, 100% accurate, and it needs to be checked periodically to make sure it’s working accurately. Affiliate marketers will not stand for any tracking issues and will leave your program and go to your competitors if they thing you have “tracking issues”, so make sure your affiliate tracking is solid.

Affiliate Reporting – Affiliate reporting is a big factor because affiliates and partners need to check their stats. They need to know how much revenue they’re generating, how many click-throughs they accumulating, and that should be as real-time as possible. So checking one’s stats and checking reporting is absolutely a must for affiliates.

Payout structure – Payout structure refers to what you are actually going to be compensating people for referring new business on a performance basis. Usually I recommend that companies pay out as much as they can to affiliates. It really behooves you to be generous and to pay out as much as you can with your affiliates and partners, so that they’re motivated to produce revenue. If you have to wait to hit certain “performance-tiers” and start at a lower pay out and work your way it’s less motivational early on, which is the majority of your affiliates.

Conversion Rates – The conversion rate conundrum is probably the number one issue I talk about most with our clients that own websites and are driving traffic or any type of referral business to their website. You know…what are you doing with that traffic once it gets to your site? Are you converting it adequately? Are you doing a good job converting it into sales and leads? If you’re not, then you need to work on it and you probably shouldn’t even get into the performance marketing arena until you have a really well performing website that converts the traffic adequately enough. If that isn’t the case you need to work on it internally and/or there are companies that can run your site through different landing pages and testing procedures to get the best combination of variables on the page, content, and graphics in order to increase that ratio. My personal feeling is companies should take it upon themselves to focus on increasing their website’s conversion rate.

Incentive to Perform – What are you doing to motivate affiliates and partners to produce more revenue or more traffic to your website? You can give them bonuses, you can run contests, you can run promotions, etc. In fact, you should be running these types of promotions and you should be running them frequently in order to focus attention on your company or your affiliate program and really stand out. Be different, stand out from the crowd. It’s definitely something that sounds cliché but when there are 10,000 affiliate offers out there, you really have to convert well, pay out heavily, build up your affiliates and your partners, spoonfeed them what they need, and make friends with all your affiliates and partners, which will ensure a healthy and productive affiliate program that will grow.

These are but a few good suggestions to running a successful, growing affiliate program. I hope you enjoyed the article!

Sports collectibles and sports memorabilia is a huge niche and growing all the time. Everyone knows how popular sports are and now you can capitalize on the insatiable appetite for sports memorabilia and collectibles by joining the SportsCollectibilia.com affiliate program! SportsCollectibilia features beautiful, authenticated, one-of-a-kind sports collectible pieces that make excellent gifts for your loved ones and for yourself. Affiliates can now refer traffic and visitors to their site and get paid 8% commission per sale.

SportsCollectibilia.com affiliate program is available exclusively on the RevenueCurve affiliate network. Click here to sign-up and get going!

Are you looking for a great performing affiliate program in the nuts, snacks, chocolates, and gifts niche? NutsOnline is the leading online healthy snacks company and has been in business for years! They have just launched a great new affiliate program that pays out 10% commission per sale. Health food is a tremendously good affiliate marketing niche and NutsOnline delivers great conversion rates for affiliate marketers. They have a huge product feed with thousands of excellent products you can represent. This affiliate programs goes well with many niches including:
- Health and Wellness
- Family and Parenting
- Food and Dietary
- Weight Loss
- Online shopping

If you are interested in joining the NutsOnline.com affiliate program you can do so through their in-house program or Commission Junction affiliate network. Here are the respective signup links:
Merchant Direct: http://nutsonline.hasoffers.com/signup
Through CJ.com (if you are not a publisher with them): https://signup.cj.com/member/brandedPublisherSignUp.do?air_refmerchantid=2965448
If you are a publisher for CJ.com: http://members.cj.com/member/publisher/advertiserdirect.do?advertiserid=2965448

This affiliate program is exclusively managed by affiliate management agency Experience Advertising, Inc.

Are you looking for a great performing affiliate program in the children’s home fitness and exercise niche? KidsHomeFitness (aka Karate Kids Home Fitness) has just launched their affiliate program on the Commission Junction affiliate network. KidsHomeFitness was designed and developed by Robert Tallack, a world-class martial-arts champion, to address the need for good, fun, consistent exercise in the family home for kids. Their affiliate program caters to the kids, parenting, family, home, children, and exercise niches very well. If you are interested in becoming a publisher/affiliate for the KidsHomeFitness affiliate program you can apply through your CJ.com account, or new affiliates to CJ can apply here: https://signup.cj.com/member/brandedPublisherSignUp.do?air_refmerchantid=2904314.

I wanted to let you all know about Experience Advertising’s new affiliate management client: pingg.com.

Just in time for the holidays, this service allows you to send ad-free
custom designed / branded eCards to your customers, suppliers etc… it also includes a branded eCard web site where you can post interactive content like photos and videos, and integrate your twitter stream etc…it’s really freakin cool. You should check it out.

I know a few people traditionally find eCards cheesy, but this is done *right*! Save a few trees, time and money, and check it out here.

Their affiliate program is available through the CJ affiliate network: https://signup.cj.com/member/brandedPublisherSignUp.do?air_refmerchantid=2838046

Thank you,
Evan

I wanted to let you know about probably the best affiliate software product I have seen developed in a while. Now you can launch your own affiliate network or add an in-house affiliate tracking program to your own site with: HasOffers.com. They have an incredibly robust system, tons of functionality, and the best part is the basic version is free! Click here to check it out.

I’m running their software on a couple of my own sites and it’s working really well. If you are looking to launch your own boutique or niche affiliate network or want to add affiliate tracking to your site, make sure to check them out.

You can also contact HasOffers directly:
Patrick Hearron
AIM: HasoffersPatrick
Email: patrick@adappsolutions.com
Office: 206-508-1318 ext.1010

http://www.linkedin.com/in/patrickhearron

Thank you for your time.