Outsourcing your affiliate management is viable solution for advertisers on the Linkshare Affiliate Network, one of the oldest and largest affiliate networks. Streamlining the way a company earns and produces can be dealt with through outsourcing. Companies such Linkshare offer a great affiliate platform for advertisers and publishers looking for extended reach and success.

Linkshare provides a full-service of online marketing solutions for both advertisers and publishers. Linkshare specializes in the area of Search Engine Marketing, Lead Generation and Affiliate Marketing, offering those innovative strategies and solutions that bear fruitful results, however their strength is in affiliate marketing.

Advertisers who need help finding and retaining new consumers can turn to Linkshare for its unparalleled management in creating a burgeoning and successful affiliate marketing program. Linkshare can craft a marketing plan in conjunction with your timetable and staff to achieve your overall goals and maximize your revenue objectives. Linkshare understands the ever-changing landscape of online marketing and can be a useful tool to reaching your goals. Linkshare keeps your company prepared for perpetual success.

Publishers can enjoy a network filled with some of the most successful brands and advertisers in the world. The Linkshare network offers tools and technologies to optimize your opportunities and help your business. Publisher dashboards, obtaining links and reporting are all easily accessed through the Linkshare website.

Establishing a relationship with Linkshare also offers educational opportunities and access to the latest news and information facing the affiliate industry. Linkshare University provides ongoing training; education and the best practice information to help advertisers and publishers reach their goals through newsletters and web seminars. Advertisers can obtain useful information on the latest online marketing strategies while publishers, new and experienced can benefit from the continuing education that Linkshare University provides. Linkshare University is a committed to sowing the seeds of your success.

Linkshare also offers Symposiums throughout the year, across the globe offering a variety of ways for clients to network and optimize their sales initiatives. After successful events in San Francisco, CA, London, England and Tokyo, Japan, Linkshare offers Symposium East, in New York, NY on June 22. Among the sessions in the Symposium is a Key Note discussion led by Sucharita Mulpuru, VP of Forrester Research. Ms. Mulpuru will elaborate on the Key Trends Shaping the Future of Performance Marketing. There will also be a panel discussion on Affiliate Marketing in Today’s E-Commerce Landscape along with other opportunities to network and increase your business.

Linkshare stands committed to your needs as an advertiser or publisher. When outsourcing your affiliate management we suggest using Experience Advertising, Inc. the leading outsourced affiliate management agency.

Affiliate management that provides lucrative results helps both advertisers and publisher/affiliates looking for new and innovative ways to earn and produce. Outsourcing the management of your affiliate program to online affiliate networks, such as Commission Junction, can provide these types of lofty results when managed properly.

Commission Junction is a global leader in the online advertising channels of affiliate marketing and managed research. Blending quality results with a focus on developing sustainable relationships, Commission Junction delivers superior service through performance-based solutions.

Advertisers can rely on Commission Junction to provide extended reach by partnering your company with an array of affiliate publishers that is unmatched through CJU’s productive and ever-expanding network of publishers. Increase your sales through customized programs that offer a fully managed and integrated search engine marketing solution.

Unique solutions include CJ Access, a self-service solution that provides small and medium sized advertisers access to a global network of publishers, educational resources and creative options. CJ Vantage, a strategic based initiative, offers support and guidance to larger firms by creating road map to reaching the most lucrative and successful solutions possible. Hands on, and thorough, CJ Vantage is a full service program that is built around ensuring your company’s success.

Publishers can count on maximized profit potential by joining with and creating sustainable relationships with top advertisers. Performance leads to high premiums—get paid for every sale and lead you generate. Qualifying publishers can take their affiliate programs to the next level with industry solutions exclusively provided by Commission Junction. CJU commitment to long-term excellence is the priority for Commission Junction and its unparalleled network of publishers.

Joining forces with Commission Junction gives advertisers and publishers access to a variety of learning opportunities to increase your knowledge in the fresh, innovative solutions being used to streamline affiliate programs and to maximize success. Commission Junction University is a conference where clients can spend three days networking, listening and learning about new strategies and insights on the affiliate industry. The 2010 CJ University will be held September 21-23 in Santa Barbara, California.

Commission Junction also offers Webinars outlining issues that affect the affiliate industry and, ultimately, your business. CJU offers these webinars for both advertisers and publishers and can be accessed at your convenience. Advertisers and publishers alike can stay connected to their business while taking time to learn new about new strategies and takes on important issues.

CJ is a great place to launch your affiliate program, however make sure to use a good outsourced affiliate management company, like Experience Advertising, otherwise results can be less than desirable.

TopSeos.com, an independent Digital Agency review website, has ranked Experience Advertising the #1 ranked affiliate marketing company for the 5th month in a row. Experience Advertising, focuses on managing and growing affiliate programs for both large and small Advertisers primarily on the Commission Junction affiliate network, as well as Shareasale and the Google affiliate network. They are an OPM, or outsourced program managers, for dozens of Advertisers on the CJ.com network. Experience Advertising manages cost-per-sale and cost-per-lead campaigns on behalf of their clients, focusing on one-on-one affiliate management to gain the most affiliate participation possible. They specialize in recruiting affiliates into their affiliate programs through proven affiliate recruitment methods such as: cross-recruiting, site contacting, and email-based invites sent through the affiliate network. If you are looking for the best performing affiliate program management company, then you should definitely check out Experience Advertising, you can view a list of their current affiliate programs under management here.

Commission Junction, or CJ, is the largest of the major affiliate networks out there. If you are looking to launch a new affiliate program on CJ, or currently have one, it’s imperative that you have good affiliate managers in place. Merely having a program live on CJ is not enough to guarantee your affiliate program will perform like it should. You need excellent affiliate management in place to work with the affiliates and make sure their every need is taken care of. Proactive affiliate management is the best way to increase the affiliate participation level in the program, and therefore the revenue it produces. Having knowledgeable affiliate management help to increase sales because more affiliates have a chance of producing, once worked with. Make sure to have really good affiliate management in place when you run a CJ program to ensure your affiliate program will reach its fullest potential!

Running an affiliate marketing program for your ecommerce or lead generation website is one of the best ways to increase both your traffic and sales dramatically. Your affiliate program should grow consistenly over time and be part of your overall long-term online marketing strategy. There are a few ways to handle management of your affiliate program, i.e. inhouse management, outsourced affiliate management or no management at all. Of course, having dedicated affiliate managers is the best way to make certain that your affiliates will be well taken care of. However, it’s improtant that you have very competent, proactive people managing your affiliates on a day-to-day basis. Simply approving affiliates and sending a monthly newsletter is not enough to make sure your affiliate program grows to it’s fullest potential. Affiliates need plenty of attention, training and resources to help them do their thing.

Experience Advertising is a leading affiliate management agency or OPM (outsourced program managers). They have several large corporations onboard as cleints and several smaller companies using their services. They manage almost exclusively on the Commission Junction affiliate network. Experience Advertising is run by people that have been in the affiliate marketing space since 2001 and online marketing since 1998. They have an excellent suite of free affiliate tools. They also provide keyword research and unique content to their affiliates free of charge. If you are looking for a really good, affordable affiliate management company then Experience Advertising is the company for you.

Make sure to hire a company that has years of experience and free tools for your affiliates, to give them the best chance at succeeding with your affiliate program. Once you have a robust, gorwing affiliate channel you are on your way to increased traffic and revenue on a performance-basis. Affiliate marketing should definitely be part of your online marketing strategy.

Affiliate marketing is one of the most exciting and thriving channels in online marketing. Building up an army of motivated webmasters, search engine marketers, and large web portals is a tremendous way to increase your company’s traffic and revenue. Just how large and productive a merchant’s affiliate program can become is based on numerous factors. Some of the factors influencing your affiliate program and it’s potential are:

- Who is managing your affiliate program
- How they are managing your affiliate program – i.e. techniques, methods, strategies
- What is being done to grow your affiliate program
- What is being done to motivate your current affiliate base
- How well your website converts traffic into sales or leads
- How well you compensate your affiliates for the revenue they produce
- how much search volume there is for your “core keyword terms”

Who is managing you affiliate program is very important to getting the most out of your affiliates. You can hire internally, promote from within, or hire an outsourced affiliate management agency. Each approach can be effective if the right procedures and practices are put into place to ensure that your affiliate managers are assisting, training, and providing valuable resources to your affiliates on a regular basis. A real effort to get to know your affiliates and have quality interactions with affiliates is a must. Affiliates should be treated as well as possible, listened to, and rewarded for their efforts.

There are many different affiliate management techniques that can be used by affiliate managers to work with the affiliate base. Response time is everything and all affiliates should be treated like they are super-affiliates or potential super-affiliates. Every super-affiliate was once a newbie to the game, so working with all affiliates to the utmost is key.

When it comes to growing your affiliate program, there are a few bone-fide ways this can be accomplished. Recruiting affiliates from within the major affiliate network you are part of is a great way build your affiliate sign-ups. Each affiliate network has their own emailing system so you have to leverage whichever one you have access to. If handled well, sending recruiting emails to affiliates, of a particular category you would like to work with, is a tremendous way to build your program. Another effective strategy to building your affiliate program is to contact websites in your niche and ask them if they would like to join your program. This has to be done tastefully to get a response, otherwise you will be bothering busy people. Another way to grow your affiliate program is to advertise in Google, Yahoo, and MSN under affiliate program related keyword phrases. This can bring in a lot of novice affiliate marketers hungry for knowledge and direction, you have to be prepared to work with them either through email or phone to get them producing and make it worth the spend.

Coming up with creative and effective ways to motivate your affiliate base should always be emphasized by your affiliate managers. Setting up performance incentives, running creative contests, and giving bonuses to affiliates for doing a great job are great ways to gain happy affiliates. Don’t be cheap when you do motivational promotions, it’s money well spent.

Focusing on your website’s conversion rate is a must for having a great performing affiliate program. If your website converts well, you affiliate traffic will convert well and its a win – win situation. You should always place emphasis internally on improving how well your site converts in order to gain a better ROI for all your online marketing campaigns. Doing smart things like making your site “stickier”, working on homepage load time, and running multivariate testing on your landing pages are great ways to work on increasing your website’s conversion rate.

Every company has a different business model, different margins, and other factors that determine what can be paid out to affiliates per sale or per lead. Affiliates are definitely interested in making a great commission with your company. Money motivates, so be generous with your affiliate compensation amounts. You can also reward affiliates that produce volume of sales or leads with higher commission levels. Making your affiliate program as lucrative as possible for your affiliates will translate into more productive affiliates over the long-term. Affiliate payouts can also be determined by how many other companies are in the space with affiliate programs. Supply and demand can elevate affiliate payouts in order to woo affiliates to their program.

How popular your products or services are will also determine how much overall traffic your affiliate program can drive. Affiliate marketing and search engine traffic go largely hand in hand, so educating your affiliates on which keyword phrases convert well for your website can give them a head-start in promoting your program. Helping affiliates maximize both organic search and paid search (PPC) is a great way to leverage the search engines and all the searching going on.

Affiliate marketing when done properly and with extremely proactive affiliate management can far exceed what you could have hoped for from your affiliate program. Affiliate marketing is still growing by leaps and bound every year with no slow-down in site. Growing your affiliate program should always be a primary focus of your company, it just depends on how fast or slow you want to do it. I hope you enjoyed this little article on affiliate management. I’d love to know your feedback!