Now that the big three (Google, Yahoo and Microsoft) have snapped up the advertising agencies with Microsoft’s acquisition (for 2x the premium rate!) of aQuantive this morning, what about the other avenues of content monetization.

What if Google does buy FeedBurner? This is something we discussed a while back on one of Molander’s podcasts and I believe I was called “silly” for saying this could happen…

I have just heard from a VERY trusted source that Google is buying Feedburner in order to get into the rapidly evolving RSS Ad market. The delay in announcing the deal, I am told is solely due to the delay in closing out the DoubleClick deal.

http://www.vecosys.com/2007/05/18/rumour-google-to-buy-feedburner/