Interesting post (and discussion in the comments) from ComparisonEngine on Pepperjam’s shogging.com site:

In a search for Ugg boots, I found the following ad:

I thought I was clicking on a Shopping.com ad. Instead, I arrived at Shogging.com, which is owned by the Pepperjam Network.

Kris Jones has also posted about Brian’s ComparisonEngine post on the PepperJam blog . Should be fun to see how the comments and conversation play out and what people think of the PPC marketing strategy behind this (and to see how many affiliates or agencies are doing similar things).