Yes, some of this is uber-geeky.
However, if you’re an online marketer, it’s in your best interest to keep an eye on the horizon.
What is quickly coming towards us is the “real-time” web that includes our laptops, mobiles, netbooks, iPhones, TV’s and just about anything with a chip in it.
Why is this so valuable?
One word: Track. If you don’t know what Track is or why it’s important, you missed a good part of 2008. Welcome to the web.
Track will be the grease that keeps online marketers on the tracks in the coming years. Twitter might not be the service to provide it, but somehow and someway, a real-time firehose of specified keywords and info will be available to you.
Track will make our current marketing paradigm of Google keyword buying based on passive searches look like print advertising from the 60’s.
FriendFeed takes us a big step towards the real-time web with the beginning of SUP implementation…
FriendFeed Blog: Simple Update Protocol: Update: “Several months back, we announced SUP (Simple Update Protocol), a proposal for making RSS and Atom feed updates faster and more efficient. Since then, a number of services have added SUP support, we’ve SUP-enabled our feed fetcher, and there are now thousands of SUP enabled feeds being imported into FriendFeed. Among the services that now support SUP are Disqus, Brightkite, Identi.ca (and other Laconica-powered micro-blogs), BackType, and 12seconds.tv. Whenever one of these feeds is updated, the new entry appears on FriendFeed within seconds (non-SUP feeds typically take 15-30 minutes to update). Check out the public feed of Brightkite updates to see this in action. “
I’m not kidding when I tell you to watch this space if you want to be doing online marketing five to ten years from now.