Positive Blogging Jumps Shark

March 31, 2007 by Evan

I hate it.

I really do.

I consider myself a nice guy and try to stay positive about things, even if I’m not a big or small fan (SEO for instance).

There is something very disturbing about the current state of the blogosphere… it’s going negative, quickly.  I think this is a moment we’ll look back on and point to as one of the indicators thatthe golden age of “nice blogging” is over.

Young people who ground their coding teeth on MySpace, and now Facebook, are looking beyond the blog to express their opinions, share their views and find content. Blogging has become a stepping-stool platform, or a transitory platform, for us old folk to move from old media to new media.  Young people didn’t need this transitory step and are rapidly advancing into the brave new world of new media ahead of us as we grapple with how to monetize and make sure that we’re getting the right “google juice” out of our blogs.

Even in our space of online marketing and media, you can see evidence of this shift towards the negative to get eyeballs. Check out BUMPzee on any given day, and up near the top of the highest voted or highest commented-on posts will be a couple of blogs with negative titles and negative content.

Perhaps it’s one more example of why blogs are on the backend of the innovation curve and why platforms such as Twitter or Tumblr are the new place of discussion rather than dollars-for-eyeballs bonanzas.

In the words of a modern day prophet,

People are crazy and times are strange,

I’m locked in tight, I’m out of range,

I used to care, but things have changed.

The blogosphere, especially in the affiliate world, is rapidly going negative, and that’s not good.

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