Darren Barefoot is a smart blogger and marketer. 

He’s trying to create buzz for a new project called The Crazy Messed Up World of eCommerce on the Get Elastic blog.  So, he sent me and a few other bloggers like Seth Godin and Steve Rubel a personalized video. 

Mine included a few jabs at the Carolina Hurricanes (being that I’m from NC and he’s a Canadian and the Canes took the Stanley Cup a couple of years ago).   

It worked. I visited the site, subscribed to the feed and now I’m much more likely to blog about funny episodes like this one:

So, go the extra mile and earn attention!