The inaugural Performance Marketing Expo was recently held in Miami Beach, September 28th-29th, at the beautiful Eden Roc Hotel and resort. The PMExpo was a really awesome event, filled with amazing speakers and high-quality attendees. Here is a summary recap of some of the keynotes and sessions that took place at the Performance Marketing Expo Day 1:

TRENDS EXPERT: “I’m Going To Tweet You Up!” – Michael Tchong, Ubercool Inc. – Wow what an awesome presentation Michael Tchong put together on social networking, gadgets, and how it affects the lives of ordinary people. Michael’s talk was really inspirational and motivating to say the least. He backed everything up with facts, figures, and quotes which was really great because all of his points were substantiated with data. His multimedia presentation really had the crowd excited and there was a ton of great feedback from audience.

CONTENT EXPERT: Producing Dynamic Content THAT MATTERs to your Target Market – Stephanie Nelson, CouponMom, New York Times Best-Selling Author, Coupon Mom’s Guide to Cutting Your Grocery Bills in Half
CouponMom, Stephanie Nelson, was an amazing addition to the Expo and a crowd favorite. Her story of how she was able to grow her celebrity and website over the years was extremely inspirational. Stephanie has been featured on Good Morning America, Oprah, and over 70 National TV appearance. She related her experiences growing her company and how that translated into huge traffic increases. Stephanie gave a great explanation of her story, which was a really inspiration to the audience. She is a true super-affiliate and gave a tremendous account of how she because one, which was huge hit.

BEHAVIORAL EXPERT: Personalization 2.0 – Where Is It Headed? – Paul Rosenblum, MyBuys – Paul gave a great presentation where he detailed real-world applications of on-site personalization which increases conversion rates for online retailers. Through using personalization techniques such as upsells, cross-sells, email personalization, much higher conversion rates can be achieved. Paul’s riveting presentation really conveys how personalization is the best way to increase website conversion rates.

SUPER AFFILIATE EXPERTS PANEL: Getting on the Affiliate Fast Track: Tips & Tricks from the Country Top Earning Super Affiliates
– Zac Johnson, MoneyReign • Eddie Alberty, MarketAmerica • Matthew Cheng, eCoupons • Moderator: Greg Byrnes, ParentMedia
The super-affiliates panel on Day 1 was really great and filled with lots of great pointers from the panel. The panelists were all proven super-affiliates and weren’t at all shy about sharing their best tips and techniques. Most of the tips revolved around list building techniques and re-marketing techniques which build loyalty and list size, which is extremely valuable to taking advantage of your website’s traffic and monetization strategies. Eddie Alberty of Market America conveyed some great points about cash-back portals and how to effectively monetize users. Overall it was a tremendous panel of super-affiliates that the audience really enjoyed.

Track 1: AFFILIATES, AFFILIATE MANAGERS, NETWORKS & AGENCIES -all of the Day 1 presentations in this track were excellent. I was very impressed with the level of knowledge and strategies that the speakers were more than happy to impart to the audience. Here is a list of the speakers and their sessions from Day 1 of the PMExpo:

My Coupons are Better than Your Coupons! How to Successfully Integrate Coupons into Your Affiliate Program or Publisher Site
– Brandon Zambroski, CouponSurfer, Inc. – Great presentation was given on proper coupon usage and integration.

If You Build it They will Come: How I Lost Over $500,000
– Sherry Comes, CoffeeCakes.com – Sherry gave a really great presentation on her experiences growing her sites and the lessons she learned from building and marketing her site. Her site now is extremely successful.

How to Improve your Affiliate-Advertiser Relationship (and Get a Higher Payout)
– Stephen Gelber & Danny Agurto, Intermark Media – Optimizing your Affiliate-Advertiser relationship is so important and leveraging techniques for obtaining higher payouts from Advertisers is the key to getting more commissions.

Everything You Ever Wanted to Know About Internet Marketing
– Evan Weber, Experience Advertising – This was my presentation and I think it went really well. I tried to cover all the most important aspects of Internet Marketing in a short period of time. Someone from the crowd said that I covered it all in 25 minutes! I was really pleased with the feedback I received from my sessions at the Expo. Lots of people came up to me afterwards and told me I did a good job which was nice to hear.

Overall, the extremely high-quality speakers at the Performance Marketing Expo Day 1 was a big hit! There was soo much positive buzz in the air and numerous people came up and told me how much they had learned and were extremely inspired with all the presentation. The networking lunch also was really enjoyable. What a great start to the Performance Marketing Expo!