Of Course There Is a Social Media Backlash Coming
There is an interesting discussions among the early adopters last night into today on the topic of blogging and FriendFeed that has spilled out into the rest of “social media.”
Scoble kicked things off last night when he asked (on FriendFeed) if he had harmed his blog by investing so much time there.
Michael Arrington of TechCrunch gives perhaps the pithiest but most accurate response on that thread:
HELL YES YOU HARMED YOUR BLOG THIS YEAR.
So the question becomes, is there a backlash coming from the early adopter influencer crowd towards the rising tide of noise on platforms such as Twitter or FriendFeed or even Facebook? Sure, they are great for “conversaton” but does it do harm to contribute too much content there and not enough on your blog?
Steve Rubel chimes in with an interesting point:
Micro Persuasion: Andy Beal on Investing in Social Media Spaces: “Could a backlash be coming? Maybe if Twitter builds an ad revenue model and shares it with the audience they can stem the tide. Interesting notes about how Pownce is no longer with us and how some invested time there. The same could be said for Jaiku perhaps since Google has done nothing with it since they bought it.”
The answer is that there is no answer (how Zen of me).
Each case of social media usage vs blog usage is an intensely personal thing. Sure, there are marketers that see social media as “the next gold mine” (duh…talked some about that fallacy last year), but there are many of us that see these platforms for what they are… tools. They aren’t gold mines or “platforms to be leveraged.” They are communication tools. Sure, use them for data, trend watching, tracking, etc… but at the end of the day, know where you hang your hat.
Of course there is a social media backlash coming amongst the influencers, the tech savvy and the people that realize in a down economy you have to focus on what is most important to your company, your ideas or your “brand” (I’m beginning to loathe that term even more than I used to).
As Andy Beal points out, we “own” our blogs in the sense that we (unless we are using wordpress.com or Blogger, etc) write the content, pay for the hosting and are in charge of their upkeep. It’s great to play in the Twitter commons, but it’s nice to have a place to lay our heads when it gets dark. And the economy is dark now.