New Opportunities: Finding Affiliate Success with National Brick & Mortar Merchants

February 11, 2009 by Evan

Provided by Guest Blogger Seth Sarelson, RevTrax

As many of you might know, RevTrax is an in-store affiliate network. We offer printable coupons from major brick & mortar retailers that pay an affiliate commission on each in-store sale. Considering that 89% of consumers browse online before making a purchase*, but < 7% of retail sales actually take place online**, promoting brick & mortar merchants presents a tremendous opportunity for all types of affiliates.

To this point, I want to share an example from one of our clients:
Jackson Hewitt Tax Service® is a leading tax preparation firm with approximately 6,800 franchised and company-owned offices throughout the U.S. in the 2008 tax season. The company doesn’t accept online filings and has never had an affiliate program before.

In past years, the client has distributed online coupons to save $ on tax prep and distributed frequently via partnerships with large employers. Links to these coupons were typically not promoted heavily because the affiliate didn’t stand to gain financially from driving an in-store sale.

By working with RevTrax, the client was able to approve each individual affiliate to closely control distribution of the coupon. RevTrax tracks the number of times each coupon is viewed and printed and each printed coupon contains a unique promo code that is associated with the affiliate ID. (Many of our clients use a unique barcode instead of a promo code).

Click Here to see sample (you’ll notice that the unique promo code is added when you actually print the coupon)

The client provides aggregate POS data on a regular basis and RevTrax is able to tell the merchant and the affiliate how many times the coupon was viewed, printed, and redeemed for each affiliate.

The IRS started accepting returns on January 16, and since then affiliates have seen response rates ranging from 11% to over 20% of printed coupons converting into redemptions at Jackson Hewitt locations. Jackson Hewitt is paying the affiliate for each redemption.

You can join RevTrax to work with Jackson Hewitt, CompUSA, TigerDirect, S&K Menswear, and others by clicking here .

The author is co-founder at RevTrax, an in-store affiliate network. Seth can be reached at Seth@RevTrax.com or 646-649-4317.

* BIG Research 2007
** Forrester, “The State of Retailing Online” 2007

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    nice post, making the connection from online to brick and mortar is still unchartered territory...
 

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