My friend and blogger Murray Newlands recently contacted me about some blog outreach he is going for the shopping deals website UrbanStone.co.uk. I have seen Murray picking up more and more blog outreach projects and decided to interview him about them.

Murray how did you get the project?
I had a meeting with the team behind UrbanStone.co.uk for another project and they had googled my name and seen my affiliate blog prior to the meeting. Once we had finished the meeting they told me about this project and asked if I could help. They saw the success of my blog and that I offered blog outreach. I always tell people, blog about what you want, the services you want to offer or the products you want to sell, so few people do that.

What is blog outreach and how you can it help?
Well firstly by contacting bloggers I know ad asking them to post about them. They want to rank for shopping deals and compare shopping prices as well as terms like freezers. In the first week I have had either write about them or commit to write about them. This part of blog outreach really is about who you know. Once people start blogging about a company people do start to come to you.

Why did you take on this project?
I saw that they have started their own blog and having spoken to the team at length they are serious about blog outreach.

So is it just about SEO?
No it is also about building traffic and buzz about the site too.

What are you looking for?
Be honest and write for your readers first, I am looking for bloggers who can build buzz about the site.
I want bloggers who have a real audience and can send traffic the only way you are going to be able to do this is if you are able to maintain your audience with quality posts.

What advice would you give to bloggers wanting to offer blog outreach?
Try and think what an advertiser is looking for from blog outreach and what their objectives are and then start working with smaller clients before moving forward.

How can bloggers contact you?
Stop by my blog and say hello or email me at mrn@(nospam)murraynewlands.com