Longer Search Queries Getting More Popular

March 2, 2009 by Evan

Most companies, when running their PPC search campaigns, only reserve phrases in their ad groups with 1,2, and sometimes 3 words, such as “Fort Lauderdale Florist.” However, according to Hitwise, longer search queries averaging 5 or more words long increased 10% in Janauary over a year ago. This represents a tremendous opportunity for both advertisers and affiliate marketers. Usually, keyword tools only provide shorter phrases as suggestions, so it’s up to you to come up with good, longer combinations. You should also look to anticipate what people might be search for, such as: “Where do a find a florist in Fort Lauderdale.” You might still come up for some of these phrases with the broad-match features, but it never hurts to have a bunch of longer, more obscure phrases reserved in your account. If you are using an SEM firm to manage your PPC you need to speak to ask them what strategy they are using to build out and test new search phrases. If they don’t really have a strategy tell them to get one or go elsewhere for your PPC management. If you are handling your PPC management internally you should evaluate your keyword lists every month and look to build them out. Your keyword lists should never be “finished”, they are always a work in progress. If you hear back otherwise re-evaluate who is managing your PPC.

For affiliate marketers this represents a great opportunity to get cheap clicks on obscure, longer search phrases. Since more advertisers running affiliate programs don’t use a lot of longer phrases, it’s a golden opportunity to get that positioning for cheap. If you are an affiliate and would like to discuss how I go about building keyword lists, you can contact Evan through this website. Now get out there and build out your keyword files darn it!

Bookmark and Share

Viewing 3 Comments

    • ^
    • v

    Costs For Uggs--What It Costs?


    -->Are you lusting after a few (or even more) Ugg boots and if so, you're in good company, as girls and women of all ages, especially with the simple, slipper-like design of these sheepskin ugg boots sale , which are relatively easy and very comfortable to wear. And they appear to be affected. Some men are also jumping on the trend and luxury UGGs? Australia, the brand also offers a range of contemporary styles for them.


    -->Could you mind giving everyone loves from ugg classic ? There are so many types of uggs, ugg bailey button,ugg classic tall, ugg classic short, ugg classic cardy. How to choose your favorite? Or do you really want to one uggs regardless its style? Despite their design is awkward and slipper-lile, Uggs is one of the few stations that are of general interest, have argued that cross generational lines.


    -->Young people, students and young mothers and the Middle Ages, the original Black Ultra Tall UGG Boots, seem pulled the fleecy-lined boots that are manufactured in Australia, with the best materials. Are you sure that your feet warm in winter without socks, and cool in summer so that is more versatile too? If no, hurry up to take one ugg boots on uggs on sale ! That's why we see people wear them in schools, supermarkets, on the slopes and even in the most popular beaches in the United States and abroad. Many surfers also use uggs to keep their feet warm.


    -->What do you really care about? Is its price or quality, or you just following the general trend? You know what are you thinking in your heart!

    • ^
    • v
    Great comment Franklin. It's a great idea to analyze your log files and parse out the keyword phrases to get page building ideas! Thanks!
    • ^
    • v
    This is a reality I have been dealing with for several years. It is not a recent thing, and most of my optimizing centers around phrases, with single keywords as a secondary priority. I see every day visitors using 4 to 8 word phrases to bring up results in search. The really neat thing about concentrating on multi-word phrases is that sometimes a website will rank higher for the desired single keyword than it did before optimizing for several phrases. Another important fact is that just having these phrases included in meta tags is not enough. They also must appear in the content within the pages of the website to be highly effective. Here is a tip: Follow your weblogs and site tracking to see what multi-word phrases are finding your site, then create 4 or 5 other phrases that do the same thing, and optimize those phrases. Over time using this method can really increase your site traffic, and it is highly targeted.
 

Trackbacks

(Trackback URL)

close Reblog this comment
Powered by Disqus · Learn more
blog comments powered by Disqus