Linkshare Now Integrates with GoDaddy eCommerce Merchants

April 11, 2009 by Evan

In a bold and seemingly smart move, Linkshare announced that they have inked a partnership with domain name giant GoDaddy.com to add affiliate tracking capabilities to GoDaddy eCommerce storefronts. This would seem like a really great idea because it will get more merchants involved in affiliate marketing and open up some new niches that affiliates can participate in. But, at the same time, it’s going to push a lot of clueless merchants into the space with most likely little direction. And what are the set-up fees and monthly minimums? If the program doesn’t grow very fast, the merchants will be in a state of bewilderment and confusion. I have seen many merchants whose affiliate programs, where ever they were placed, languished and didn’t grow. And certainly not reach their fullest potential that comes with good affiliate management. Another aspect is a lot of these Godaddy eCommerce sites aren’t brilliantly designed, so affiliates could be working their butts off with little to no conversions. Nothings worse than that! We’ll have to see what happens with this one.