Internet Marketing to Grow 11% in 2009 According to Forrester
Great news for anyone in the Internet marketing world! Forrester research expects online spending by advertisers to be up a nice 11% over spends in 2008. A lot of this comes from the migration of ad dollars from traditional media to online media which is more measurable ROI-wise. Also, more consumers are choosing to spend money online rather than go to malls and stores, which is why more companies are shifting ad dollars into online spends. And, Forrester only expects online advertising to increase in the coming years, in fact doubling from it’s current levels in 2014. This is great for the online advertising industry. But it also means more agencies will try to jump into the space and offer services, some of which might not be very good or effective. Companies should put a great deal of resources, both staff and money, into building out their online traffic channels like SEO and affiliate marketing. Pumping money and/or creating a decent budget for SEO growth is always a good idea. Publishing lots of unique articles written for your website is a good way to increase your organic traffic. Spending money on recruiting affiliates and hiring good affiliate program management is another good way to invest in your future. There are a lot of dodgey companies out there, especially in the search engine management space, so be careful who you hire. Let’s hope online spending continues to increase.




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