Impression Fraud is a Problem

October 29, 2006 by Evan

Does your program rely on search for attracting new affiliates, customers or traffic (most likely, it does)? Then you need to be aware of “impression fraud”…

What is Impression Fraud?

Does it ever end? This has been a problem since day one with Google’s yield mechanism, but luckily, when you’re bidding on 25 million keywords like we are, I DARE anyone to try and impression fraud us!