Google Still Hating on Paid Blogs Posts

March 5, 2009 by Evan

Back in the day you could buy your way to the top of Google by purchasing text links on various high-ranking websites. Then came paying bloggers to write about your company or product with a few in-content text links to boost your rankings. About 1 1/2 ago Google came with the smack-down and punished bloggers and companies that were using these methods or artificially increase their SEO rankings. Page Rank took a hit every where and people started panicing that the text link industry was dead. But is that really true? According to another recent report, sponsored blog posts are still taboo and the bloggers that do them could face penalites from the mighty Google.

So, it is just a bunch of scare tactics to take more wind out of the text link and paid-post industry? There is a dilema here…Bloggers need to earn a living with their blogs and selling advertising is a major way to increase blog revenue. Of course Google would just love everyone to put up Adsense on their blogs and call it a day. But guess what, Adsense doesn’t really have that high a yield for a lot of topics, so bloggers and webmasters have to use other ways to generate their revenue.

Personally I think if the merchant review is a genuine one based on the an actual review of the company or product I don’t see an issue with the blogger charging for a post. Does this really sway the search results in favor of the advertiser? Anyone that follows SEO or is involved in it knows that building your inbound links is still an effective way of raising your search rankings. Google has claimed it’s all about content quality, but can they really determine which content is better than others and which should be ranked higher? Because the answer is likely still no at this point, we can only assume that Google is still using other site factors like: site longevity, frequence of site updates, amounts of fresh content, how many inbound links you have, etc. This is why Google is stil hating on paid blogging, because they have to rely on these aspects of ther algorythm to determine rankings. The sponsored blogs can artificially sway the algorythm, so Google has to come out and warn against them. Personally, I would avoid doing many paid blog posts or paid text links. I think in the right circumstances they can work, but have to be done very carefully, through very legit sources. As fars as the “no follow” attribute, this is probaby a good idea for bloggers to do because the paid post can still benefit the advertiser as long as the post pulls some organic search rankings for the advertiser. At the end of the day, gaining a new organic listing for a competitive search phrases can still benefit the advertiser by providing a likely buyer that just read a review of their product or service.

Some good natural ways to increase your inbound links are posting on “do follow” forums and blogs. On forums you can set-up your signature links and really gain some nice inbound links by posting your butt off. Also doing really good blog commenting can gain you traffic and an organic boost. Blog commenting and forum posting has to be done very well and in volume to work effectively. Back in the day, black-hat SEOers would comment spam thousands of blogs and gain inbound links that way. Thankfully those days are over! I’d love to hear your opinion on Google’s rankings and paid blog posts.

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    My opinion on Google Page Rank and paid blog posts has changed several times over the past year. I bought my blog awhile back and when I bought the blog it had a great Google Page Rank of 4. I was afraid that my page rank would go down after a couple of months of someone new & new to blogging took over this blog, but that never happened. I went through several Google Reviews without any change and was very pleased with myself. It was only after the Google Review of about 3 mths ago that my rank went to 0 and I was wild. I checked around with anyone and everyone that I could think of and was informed that it was probably because of my Text Link Ads that I have on my blog .Then after talking to a fellow blogger who has been in the business (blogging) for quite awhile now told me that there was several ways I could go about this. Either I could get all shook up about google's Page Rank and try to change my blog to conform to their rules and regulations or I could just continue to do what I wanted to do. She asked me if I was happy w/ my content and was I happy with the money I was making? I had answered yes to all of those, then why not continue to do what you want to do and forget about Google for now. I've been around looking at other blogs and reading post looking at their comments, some of these blogs that have page ranks of 4,5,6, might have great or good post but when I look at their comments they have no one there. I have a great following of bloggers who actually take the time to read my post and make a comment but I also do the same for them and other people. So I've decided not to let Google dictate to me how or what to do with my blog. As far as page per post, I know a well known blogger who is a little miffed after this last Google Page Rank updating his ranking went down and he felt he got screwed. He's also known for doing quite a bit of pay per post and for months Google never touched him but this time around he got slapped and he didn't like it. He"s also a great writer but when you do a post about Red Devil vacuum cleaner you know damn well that it's a pay per post, I'm not sure if he thought the reader never caught on to what he was doing but I guess Google caught on this time. I think we should all continue to do the best we can do and not let it get into our heads, and by just keep on keeping with what we are doing Google will look at us and finally give us what we deserve. If we think we deserve a higher rank then that's all that is important. Yes it would be nice to get on the front page of Google don't get me wrong, but until I get there and "I will" get there I'm content with what I have.
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