Google SearchWiki And Custom SERPs: Ruh-Roh Affiliates?

google search.jpg

If you’re a (thin) affiliate marketer, take notice.

To quote the bard Bob Dylan, “things should start to get interesting right about now…”

Google SearchWiki brings custom search results | Webware – CNET: “Google’s SearchWiki is a feature that lets people elevate, delete, add, and annotate search results. Google remembers the changes a person made to search results, so repeat searches will show the same customizations and notes.

Google has been offering SearchWiki as an experimental feature to some people for months, but starting Thursday it will become available to anybody who’s searching while logged in with a Google account.

‘This is a search feature that gets a user more control over their search results,’ said Cedric Dupont, Google’s SearchWiki product manager. “

Head over to CNet to read the whole piece, but what do we make of this as an affiliate marketing community? Sign of things to come from the repository of the world’s knowledge or just some tinkering to placate the Digg crowd?

I’m thinking it’s a sign of things to come as Google recognizes that the concept of “search,” much like life itself, is subjective and personalized.

If you create good content and are a sticky affiliate, this is good. If you are a thin affiliate that relies mostly on PPC, count ye rosebuds while ye may.

7 thoughts on “Google SearchWiki And Custom SERPs: Ruh-Roh Affiliates?

  1. I think the weakest affiliate and non-affiliate sites have long since had poor SERPs. This will be an interesting thing to watch. This is a slight step in the direction of “quality variety” with different results for different people or at different times.

  2. I'm just grinding an axe.

    But seriously, I think web users (especially in terms of tasks like
    “searching”) are increasingly looking away from the right side of the screen
    (esp on SERPS) and relying much more heavily on reviews or referrals from
    other users or communities.

    Just speculation since I have no real data to back that up with, though.

  3. This is more of a personalized search feature than a “social” one. Quoting from the google blog – “The changes you make only affect your own searches”.

    Sure, it's a step in the right direction by google, but one can't still call it a full-fledged wikified search interface. one has to log in to their account to view the changes they have done to their own searches. To fully wikify google will be a much more complicated task, near-impossible, considering the fact that it will have to be made in a way that it can't be gamed.

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