Here’s a snippet from an interesting Forbes interview with Shuman Ghosemajumder, Google’s product manager and resident click-fraud czar…

Some have accused Google of turning a blind eye to click fraud or underestimating the problem because of the revenue it generates. Is Google really motivated to stop click fraud?

Thats one of the biggest misunderstandings about this. We have a very direct financial incentive to detect bad publishers–the ones engaged in click fraud–and remove them from the system.

Head over to Forbes to read the whole piece…

Counting Clicks - Forbes.com