Google Is Our Generation’s AOL: Advent of the Search Motor

March 2, 2007 by Evan

Google Is Our Generation's AOLMy college students don’t use Google near as much as I do, or I would expect them to do. In fact, they don’t seem to use (or know how to use) many search engines at all.

They do know how to use Wikipedia, though. The idea of going to a specific “search engine” or “search site” in a few years will seem as stupid as dialing in to an AOL server to get on the internets. We’re going to be talking about “the good old Google days” soon enough.

Google is our generation’s AOL, I fear.

What young people seem to be realizing (and helping the rest of us realize) is that reliance and dogmatic faith in the preeminence of one search engine is not efficient or natural. Instead of relying on inefficient search engines, individuals doing search on the web are moving to search vehicles that rely on countless tiny motors.

These search motors differ from the gas and click guzzling search engines, because they are juiced by the fuel of personalization and relevancy. Motors can take on all shapes and sizes and power anything from the very small to the very large. They are customizable, easy to fix and do what you need them to do without much fuss… unlike search engines.

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