Google and CPA: “It Starts With an Earthquake, Birds and Snakes…”
March 20, 2007 by Evan
Google’s move into CPA marketing through pay-per-action testing is fascinating. Even more fascinating is the coverage of the move ranging from doomsayers to agnostics (see Techmeme).
Google’s move will not cripple the CPA lead gen networks or affiliate networks such as Linkshare and Commission Junction for one reason… inventory.
Inventory is the life blood of these networks and the amount of inventory that is available is exponentially increasing (doubling every few weeks).
Google is not out to get the CPA affiliate or network space… they are combining attention metrics with actionable results to create a hybrid which CJ and Linkshare don’t track.
The CPA metric, not the networks themselves, are what’s in danger…
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March 21, 2007 at 12:24 am
Attention- What Google CPA Really Means...... The answer is right in the title... Google (NASDAQ: GOOG) has added yet another beta ...
March 21, 2007 at 1:24 am
[...] just finished up a post at Revenews on Google’s CPA moves inspired by Sam’s CostPerNews [...]
March 21, 2007 at 9:37 am
[...] reserve my opinion and default to much smarter people. No Tags var bz_url='http%3A%2F%2Fwww.jimkukral.com%2F%3Fp%3D242'; var bz_num_comments=0; var [...]
March 22, 2007 at 11:01 am
[...] Rich: "Advertisers are paying for attention, not quality leads or quality... [...]