Facebook is rapidly (exponentially even) becoming the place of authority for social interactions on the web, be it between college students or between professionals. 

So, how do marketers use Facebook?

Inside Facebook has an interesting piece on the corresponding rise of importance of NFO (News Feed Optimization) within Facebook as an analog to SEO on Google…

Welcome to the new world of NFO?the new SEO for Facebook marketers. Optimizing your product?s News Feed items is the single most important thing you can do as a marketer on Facebook. Not only should Feed items be designed for optimal conversion, but they should also be invoked by your application in ways that will maximize their distribution.

There’s a good deal of info here, and it’s a must read for those groking how to responsibly use Facebook in marketing programs while still building healthy community.

If you’re on Facebook (as you should be), add me as “samharrelson.”

Inside Facebook - Tracking the latest Facebook news and apps