CPA Networks Need to Improve the Supression Process

February 17, 2007 by Evan

The title says it all.

I still haven’t found a network that adequately handles suppression lists. Should the responsibility for keeping these lists rest solely on the shoulders of the publisher (and it’s not just emailers anymore) while the networks and advertisers they represent have the most to loose?

Couldn’t we solve this communication issue with an API or real-time network widget?

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