Clickbooth Review: Case Study on How to Write a Quality Review
Review Writing is one of the aspects of social media, online marketing and affiliate network marketing that I write about at MurrayNewlands.com. Interviews and reviews are both great ways to network and become more active in the online community. Not only is it a great way for me to learn more about what is out there, but I am able to pass on useful information to others, which is another key way to build your online community.
I will examine a recent ClickBooth Review that I wrote as a case study. Before beginning a review, think about two things:
Audience: Who are you writing for? The ClickBooth Review as about the ClickBooth Affiliate Network and my audience was affiliate marketers.
Purpose: Why are you writing the review? The ClickBooth Review was aimed at affiliate marketers looking for quality affiliate networks.
Once you have these figured out, it’s time to focus on what your readers want. The key with content is to give them something of value- My
ClickBooth Review offers affiliate marketers the value of introducing them to a high quality affiliate network, and by writing the review my goal was to bring more of those affiliate marketers into the ClickBooth affiliate network.
So, what are affiliate marketers looking for in an affiliate network review?
1. Trust: The first thing you want to know about a person or an affiliate network is can you trust them? I started my ClickBooth Review by saying that I’ve been involved with them for years- I’m not writing about a new network that I just found. I have been an active affiliate marketer for years and my readers know that I can be trusted to provide a quality affiliate network.
2. Specifics: My ClickBooth Review went into specifics about why ClickBooth is a quality network. One specific that regarding their payouts: “Yesterday they did two great things to put a smile on my face. I received a check for $3000 USD for an affiliate account I had missed! Always great when that happens, that is worth a Clickbooth review in its own right.” Rather than just recommending the ClickBooth network in a general sense, I gave a specific example about why they are a high quality network. Knowing exactly why a quality network is a quality network goes a long way toward substantiating the recommendation.
3. Resources: Affiliate marketers need support resources. In my ClickBooth Review I recommended their blog by Eric Schechter, which is a great, consistent support network. This is important for any affiliate marketer because knowing there is consistently updated information that is part of the network reassures them that the network will be there to support them whenever they have questions.
4. Reasons: Affiliate marketing is a large field with many options- there area few key features of any network that all affiliate marketers will weigh in making their decision. At the end of my ClickBooth Review I listed fast payouts, green affiliate programs and high affiliate payments as good reasons to join the ClickBooth Affiliate Network.
For more information, I recommend reading my ClickBooth Review in full, or visiting my Blog to see more examples of interviews and reviews.
Author Bio: Murray Newlands is a blogger and online marketing expert. www.MurrayNewlands.com is his blog about social media and online marketing, from the affiliate side to the green world. The blog is widely read by bloggers, online marketers, affiliates and people trying to change the world. The blog regularly features interviews with prominent bloggers and reviews of social media apps and affiliate networks.
Find him on Twitter @MurrayNewlands.
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