Attention all marketing professionals in South Florda! March 11th, 2009 there will be a meeting of the American Marketing Association featuring a presentation and panel called: “Innovative & Creative Marketing Practices That Breed Success.” We hope you can come to the event so you can learn and interact with the tremendous panelists that will be in attendence. Here is the break-down on the event courtesy AMASouthFlorida.org website:
Wednesday, March 11, 2009 Dania Beach
Our March General Membership Meeting will bring together representatives from International leader MTV/VH1 LA, Crispin, Porter & Bogusky, the top innovative advertising agency in the country featuring Burger King and Office Depot to speak on innovative marketing strategies that breed success in a good and down economy. The event will be held on March 11, 2009 from 6:30 p.m. – 8:30 p.m. at the Sheraton – Fort Lauderdale Airport Hotel where these experts will share their insights on innovative marketing ideas and answer questions from attendees.
The panelists for this event include:
Sean Saylor, VP of Creative for MTV/VH1 Latin America. In this role, Saylor is responsible for managing the creative vision and creative services for each brand. He leads a team of designers, visual artists, copywriters, producers and audio engineers in Argentina and is responsible for creating MTV and VH1’s advertising, collateral materials, special events and contests.
Mason Reed, VP Account Director Burger King US with C, P & B (Crispin, Porter & Bogusky.) Mason has led a diverse group of clients at CP+B including Virgin Atlantic Airways, Slim Jim, method home cleaning products and Nike. He currently manages the US efforts for Burger King. Prior to his arrival at CP+B, Mason worked at regional shops in Washington, DC and San Francisco.
Lynne Hopkins, Former Office Depot (NYSE: ODP) Director of Marketing Communications, recipient of two Office Depot Innovation Awards, strategic planning & running B2B, B2C and national sales, re-positioned one of the top three market research firms globally (NFO/TNS-subsidiary of Interpublic Group – NYSE: IPG), developed the financial software products brands used by Wall Street and world-wide markets that was sold to Value Line NY. Lynne will discuss innovative marketing practices and dealing with transitions when it affects your own career in a down economy.
Moderated by Margo Berman, award-winning creative director, author of two books, and recognized leading advertising professor and a Kauffman Faculty Scholar at Florida International University.
Her first book, Street-Smart Advertising: “How to Win the Battle of the Buzz,” was picked as the June 2008 book of the month by Delta Sky Magazine and her two, 6 part webinars won a National Clarion Educational Reference Award. Her advertising book, “The Brains Behind Great Ad Campaigns” will be released in summer 2009. She is now working on her third book “The Copywriter’s Arsenal.”
Ms. Berman will lead panelists in discussing their overall marketing strategies for innovation and success on some of their top executed campaigns. Attendees will have time to ask questions and to learn how to develop their own successful marketing strategies that breed success. Attendees will also gain insight on solutions that work in any market and tips for dealing with transitions in the marketplace and with their own careers.
We hope you can attend this great event! Click Here to Register.