A/B Testing for Mobile Websites Webinar

Split testing is incredibly important as all good marketers know.

A/B split testing on mobile is extremely important as more marketers are realizing in 2013 and definitely into 2014. I came across this webinar this morning and thought I’d share as it’s always a good idea to hear tactics from others to improve conversions (especially in mobile):

In one hour, you’ll learn:

How the right mobile strategy can accelerate your marketing ROI

Key mobile web design elements that improve conversions

How to use mobile A/B testing to drive conversions through the roof

via A/B Testing for Mobile Websites: A Crash Course Webinar | Mobify.

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Marco Arment’s Overcast

Based on the current hotness that podcasting is going to experience in 2013 and 2014, Marco (founder of Instapaper and The Magazine) has a new podcast app:

I like some iOS podcast apps, but I don’t love any of them. So I’m making my own. It’ll be released when it’s ready. Maybe later this year.

via Overcast.

If you’re not doing podcasting, you’re missing out.

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Microsoft Acquires Nokia

Android and Motorola vs Apple and iOS vs Microsoft … and … Nokia:

REDMOND, Washington and ESPOO, Finland – Sept. 2, 2013 – Microsoft Corporation and Nokia Corporation today announced that the Boards of Directors for both companies have decided to enter into a transaction whereby Microsoft will purchase substantially all of Nokia’s Devices & Services business, license Nokia’s patents, and license and use Nokia’s mapping services.

via Microsoft to acquire Nokia’s devices & services business, license Nokia’s patents and mapping services.

Let’s see if this changes anything.

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Favicon Cheat Sheet

Favicons have been handy for web browsers for years. However, with the proliferation of devices (not talking just computers and mobiles here), you need to keep up with your favicon optimization (never thought I’d type that). Here’s a nifty “cheat sheet” that walks you through proper sizes for everything from iOS and Android to the Chrome browser to GoogleTV and iPads…

Obsessive cheat sheet to favicon sizes/types

via audreyr/favicon-cheat-sheet · GitHub.

While there’s no demonstrable SEO gain to having a favicon on your site, it definitely helps if your affiliate or marketing site is in anyway brand related (there’s nothing worse than seeing the SquareSpace, BlueHost, Drupal etc default image in the navigation bar).

I can’t be the only person that finds this insanely useful.

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Google’s Nexus 4 Sale; Nexus 5 Coming Soon?

If you’ve been wanting to switch over to Android but don’t want to spend an arm and a leg, Google dropped the prices on their (fantastic) Nexus 4 phones (off-contract/unlocked) today:

Nexus 4 price drops by $100 on Google Play to $199 or $249 [updated] | Android Central: “The official Google Play Twitter account has just confirmed the ’25% off or more’ sale for the Nexus 4 is active in Australia, Canada, Germany, Spain, Korea, US and UK.”

Nexus 5 coming soon then? I think so…

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Email Marketing Doing Well On Mobile

2013 is the year of the mobile device:

Mobile Takes an Increasing Share of Email Opens – eMarketer: “In May 2013, research from marketing solutions provider Harland Clarke Digital found that consumers primarily in the US used the desktop to open 55.2% of business-to-consumer (B2C) and business-to-business (B2B) marketing emails. The smartphone took one-quarter of email opens. And when adding in the tablet, mobile’s share of exclusive email opens rose to nearly one-third.”

Email marketing is still an indispensable tool for many businesses and is something you should integrate into your campaigns early.

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Deconstructing Sharing

Insanely interesting and thorough user study from the fine folks at ShareThis:

Mobile vs Desktop: A Cross Device User Study « ShareThis Blog: “The data points above show that people engage with devices in patterns during the day, and that people engage with social channels on devices which better support their activities and content consumption.  For marketers, understanding the usage patterns and the connection between devices and social habits is an important part of managing the social communication between their brands and users.”

What’s perhaps most interesting is the stats about what devices account for more sharing (iPhone vs other platforms) and the breakdown of what type of content is shared the most on which device.

In simple terms: mobile matters a great deal in 2013 and that trend will only evolve to where mobile overtakes desktop traffic in the future.

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Why Are Most Apps Free?

Interesting…

The History of App Pricing, And Why Most Apps Are Free: “Each time we download an app, we reveal a little bit about ourselves. A glance at the apps on your phone can indicate whether you are a fan of sports, gaming, or public radio, and whether you love to hike or cook or travel. But our choices of apps also reveal our individual tolerance for advertising, and how we feel about the trade-off between paying for content directly, or paying indirectly by (implicitly) agreeing to view ads.”

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Get Your Blog on My Kindle

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I love my Kindle.

So much. Probably a little too much, actually. Kindleholics Anonymous, here I come. But that’s for another post.

One of the things you might not know about a Kindle is that you can read blogs on the device. Yes, it costs $1 a month to subscribe, but it’s a neat service if you’re already reading books, newspapers, etc there. Plus, you can read everything “offline” (plane), even though the Kindle has persistent EVDO connection through Sprint (I frequently check GMail or Google Reader on mine… works great in a pinch).

But how do you get your blog listed with Amazon so people can subscribe in the normal Kindle interface (w/o having to go the Google Reader circumvention route)? Here’s a great tip:

For Bloggers: How to Distribute Your Blog through Amazon Kindle Store: “Almost all famous blogs are available for subscription through Amazon Kindle but if you are just a small publisher and like to get your own blog listed on the Kindle store, here’s what you may do:”

I’m guessing most Kindle owners are people who have a little geek bent, some disposable income and travel a great deal. If that’s your demographic, give it a try. I’m headed to sign up now.

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Google Makes Blackberry’s Usable (and Enjoyable)

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I admit it. I still have a Blackberry instead of an iPhone. And I love my Blackberry (and so does my 1 year old daughter). It doesn’t help that I’ve sold my soul to Verizon and AT&T has poor coverage in this area of Western North Carolina. I have an iTouch, so don’t take away my geek cred.

However, things such as Google Sync and the GMail app make having a Blackberry beyond bearable and actually enjoyable. The ability to sync Google Calendar with my Blackberry’s Calendar over the air is tremendous.

And now there is an impressive new update to Google Sync that also allows you to sync your Blackberry’s contact manager with your GMail contacts. Sweetness:

Official Google Mobile Blog: Google Sync for BlackBerry: Now with contacts: “You asked for it, so here it is. We’re happy to announce that in the latest update to Google Sync for BlackBerry, we’ve added two-way contacts synchronization. This new functionality will enable you to sync your handheld’s built-in address book with your Gmail contacts. This all happens in the background and over the air, so your information is always up to date, no matter where you are or what you’re doing.”

Now I can sync my calendar, contacts, mail and to do list (via Remember The Milk’s awesome RSync Blackberry app) over the air. Not to mention I can check Google Docs, Google Reader and Evernote all from my device.

All of a sudden my Blackberry just became a complete cloud computer.

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iPhone and Touch Apps for Parents

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I’ve been doing lots of daddy day care for my 1 year old daughter this week, so this a topic definitely on my mind…

The Unofficial Apple Weblog (TUAW): “Baby Monitor Did you forget to bring Jr.’s monitor to Grandma’s house? Put your iPhone next to his crib and launch Baby Monitor. When he starts to wail like a banshee, Baby Monitor calls a pre-determined number, like Grandma’s landline. Baby Monitor costs $0.99US.”

Nifty!

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