Hey everyone, here is my power-point from my presentation at the Performance Marketing Expo in Miami Beach a few weeks ago. Everyone said they enjoyed it so I’m glad it went well. Let me know if you have any questions about any of the bullets. thx!

Strategizing and Planning:
- Competitive Research & Intelligence
- Emulate the Best in Field and Better It
- Regular Meetings to Discuss Strategy
- Delegate Tasks to Staff's Strengths
- Hold Staff Accountable for Projects
- Each Month Re-evaluate Strategies
- Grow Each Channel Each Month
- Go After It like a Beast!

Diversifying Traffic Sources:
- Diversify Traffic Sources like a Portfolio
- Seek Our New Online Advertising Campaigns
- Expand and Optimize Current Traffic Sources
- Build Partnerships that Last and Last
- Reciprocate with Traffic to Get More Traffic
- Leverage Organic/Free Traffic to the Max
- Monetize Databases to Create Repeat Traffic/Buyers
- Utilize Behavioral Re-targeting to Increase Repeat Traffic
- Implement Referral Programs to Increase Viral Traffic
- Focus Heavily on Social Media to Increase Sharing/Liking

Crushing the Competition:
- Have a Better Performing Website than the Rest
- Deliver Value to Your Visitors/Users/Customers
- Stay Ahead of What Everyone Else is Doing
- Keep Tabs on Your Compeitors Promotions
- ‘Go at It’ Harder than Everyone Else
- Constantly Seek to Improve Conversion Rates
- Change is the Only Constant!
- Create Opportunities Out of Nothing
- Use Your Creativity to Out-think Everyone Else
- Have a Blast Promoting Your Company/Website!

Ad-tech San Francisco is one of my favorite Internet Marketing conferences. I’ve attended the last 4 or 5 of them. It is so jam packed with people, you never know who you will bump into and be able to do business with. It’s a distinctly different crowd than the Ad Tech New York show, which is interesting, more of the west coast set. I tend to know more people at the New York show, but I should still run into a ton of people I know in the industry. The cool thing is actually meeting and conversing with brand-new people and trying to work together in some way. I hope see all of you at Ad Tech San Fran!