Nielson Online has released its list of the top converting online merchant websites:

1. Schwan’s 52.50
2. ProFlowers 27.30
3. Quixtar 22.40
4. Blair.com 21.80
5. Office Depot 21.10
6. Vitacost.com 20.40
7. DrsFosterSmith.com 20.30
8. FTD.com 20.20
9. Amazon 17.20
10. CDW 16.90

*Source: Nielsen Online / Marketing Charts

Seems like a 52.50% conversion rate is incredible. They much only be measuring highly targeted PPC search traffic and organic traffic. It’s interesting that all of these companies convert that well. They probably have very good re-marketing email systems in place to follow-up and convert more of their visitors into sales.

Conversion rate optimization is the most important aspect of your website, so make sure to work on increasing your overall conversion rates. Some things you can do to increase your websites conversion rate:
- Make your site “stickier” with: newsletter sign-up, email a friend, referral program, print this page, email this page.
- Have a good email follow-up system in place
- Send out frequent promotion and deals
- Reduce the length of your landing page/homepage
- Improve your PPC ad copy

I hope you put these website conversion ideas into place on your website to make it convert that much better. Remember, every little percentage increase counts!