Here is my recent Affiliate Summit webinar! Let me know what you think!

Are you looking for a great performing mattress affiliate program? You can now affiliate with SelectFoam and earn great affiliate commissions on their mattresses, pillows, toppers, foundations, adjustable bases, sheets, mattress protectors, and massage features. This wonderful mattress affiliate program is being run exclusively on the Commission Junction affiliate network.

SelectFoam Affiliate commissions are the following:
- 7% on toppers
- 7% Foundations and Adjustable Bases
- 10% on mattresses
- 20% for Pillows, Massage Features, mattress Protectors, sheets

New Commission Junction Affiliate/Publishers can Join here:
https://signup.cj.com/member/brandedPublisherSignUp.do?air_refmerchantid=3140875

If you are a current CJ.com Affiliate Publisher you can apply here:
http://members.cj.com/member/publisher/advertiserdirect.do?advertiserid=3140875

Come and get into this great affiliate marketing niche! Beds and Mattresses have high sale prices and good commissions can be earned by promoting SelectFoam. For the best-performing mattress affiliate offer out there, check out the SelectFoam affiliate program on Commission Junction Affiliate Network!

When looking to launch an affiliate program for your company or gain additional affiliate distribution for your offer, there are a multitude of options to consider. Everyone wants to grow a large, productive affiliate program for their company, but cutting through the misconceptions can be difficult for many companies. I will discuss the affiliate network options you have for your company and what I think is a good strategy to pursure in order to grow your affiliate marketing efforts as quickly as possible.

The first place to consider setting up your affiliate program is with one of the “major” affiliate networks like Commission Junction, Linkshare, Shareasale, and the Google Affiliate Network. The nice thing about the major networks is you have complete publisher transparency, i.e. you know who your affiliates are and how they generally promote affiliate programs. Most networks also provide referring url data so you know where the traffic is coming from, which is good if you are concerned with controling the quality of sites promoting your company or offer. My personal favorite affiliate network is Commission Junction (CJ) for a few reasons. CJ has a great tracking platform that has been quite reliable over the years. CJ has a wealth of diverse “affiliate/publishers” you can prospect from in their database, allowing you the ability to send recruiting emails to particular countries and categories of affiliates. They have a great email system, that allows you to send newsletters and promotions to your affiliate base without cost, and the deliverability is good. CJ also allows you to recruit affiliates into the program by sending them “pending offers” to join your program which they may or may not accept, but the option to do this is great. The other major affiliate networks do have good affiliates and good systems, I have just personally found that CJ is on it’s own higher level of publisher quality and platform consistency. All companies that are serious about growing a large, productive affiliate program, over-time, should launch on CJ and possibly 1 or 2 other major networks, but you have to really watch duplication of order IDs across networks when you run on multiple affiliate networks.

Companies with an “offer” that pays a flat fee or engaging in lead generation may want to consider “CPA Networks” or cost-per-acquisition affiliate networks. One of the issues with CPA networks is that they don’t give you that publisher transparency to know and interact with all of your affiliate-publishers personally. This is fine for some companies with CPA offers, but most medium to large size companies and ecommerce companies tend to shy away from CPA Networks due to the fact that you can’t work with your affiliate base personally or send newsletters promoting deals. However, some companies don’t mind this as long as the network is producing good sales or leads, so CPA Networks do work well for certain companies.

The 3rd option is running your own private affiliate network. Operating your own affiliate network can be a great idea because you can recruit affiliate partners directly and work with them one-on-one because you get their phone number and other contact information. Private networks don’t inherently have any affiliates, so you have to mobilize a force to recruit good affiliate partners through a lot of outreach to relavant websites and blogs. I recommend HasOffers.com for running your own private network because they are reliable, feature-rich, and extremely cost-effective (starting at $99/month). HasOffers allows your affiliate partners the ability to log-in and check their stats at any time in a nice interface. It also holds unlimited offers so you can operate with 1 offer or 100s of offers in your private network. I usually recommend operating a private affiliate network in conjunction with a program on a major affiliate network for the best results.

Regardless of where you grow your affiliate channel you need to have competent, pro-active affiliate managers minding the fort. If you launch in a major network without good affiliate management your program may not grow at all and seriously disappoint you. There are a few options for managing your affiliates, i.e. in-house managers, outsourced managers, or hiring an affiliate manager from the affiliate industry. In-house managers can be good if they know what they are doing and have some experience with the affiliate landscape, otherwise they won’t know how to handle issues and you may get burned by fraud if they aren’t watching it closely enough. Outsourced affiliate managers can be a great option if you use the right company with connections and good strategies for growing the program. Hiring an experience affiliate manager can be a good idea if you hire the right person that doesn’t have too many preconceived bad ideas about how to manager you affiliates. Whomever you use to manager your affiliates, make sure they are experience in web promotion, HTML, and SEO. Also they should be really nice, friendly, and a good social networker, so they can build great partnerships with your affiliate base.

All and all, launching and running an affiliate program on an affiliate network is a great idea for most companies. Keep your expectations in check and plan to grow it year over year strategically. Don’t be afraid to invest into your affiliate program by launching on major networks, running contests, bonusing producers, and other promotions to create excitement among your affiliates so they try to promte the company moreso. Running an affiliate program should be a fun and exciting endeavour that grows over time through the right management strategies and principles. It can be a very profitable channel for companies with little risk because everything is on a performance basis. Now get out there and launch your affiliate program!

TopSEOs.com, a leading 3rd party digital agency review company, has released their best Affiliate Marketing Companies rankings for December 2010. Experience Advertising, Inc., a leading outsourced affiliate management agency has maintained their #1 ranking for the entire year of 2010. Here is the list of the top 10 Affiliate Marketing Companies for December 2010:

1. Experience Advertising
2. NetExponent
3. Commission Junction
4. Affiliate Announcement
5. Paulson Management Group
6. AffiliateCrew
7. IMARKETING LTD
8. Media Trust
9. Vast Planet
10. JGSullivan Interactive

If you are looking to get into the Affiliate Marketing arena, you should definitely check out these companies. Affiliate Marketing is a growing industry and a must for all online Advertisers and Retailers. Make sure to vet any company or agency you decide to business with by checking out their clients, their case studies, and speak to them on the phone about their affiliate marketing strategies and techniques.

Hey everyone! I wanted to post here about the 2010 Affiliate Sales contests being run by affiliate management leader Experience Advertising, Inc. Their contests were designed so any affiliate/publisher regardless of experience has a change to win a prize in the contest. All you have to do is make a least 1 sale in the contest period and you are entered to win in the contest. Experience Advertising has made a name for themselves by running some of the most exciting affiliate sales contests in the affiliate marketing industry. All other affiliate management companies don’t come close to matching their amazing contests.

Here are links to the individual posts for each Affiliate Sales Contest run by Experience Advertising:
PremiumeCig.com
TheNerds.net
SpeedyCash.com
BestBuyEyeglasses.com
FashionPlaytes.com
NutsOnline.com
InkGrabber.com
Phone.com
DealYard.com

We hope you take part in these fun and exciting affiliate marketing sales contests!

Are you looking for a great performing pet niche affiliate program? You have to check out PetFlow.com on the Commission Junction affiliate network. PetFlow is a great company that specializes in quality, affordable pet food delivery. PetFlow was designed to address the needs of people on the go and people that don’t want to hassle with schlepping pet food from the grocery store or pet store. It’s also a great idea to keep your pets on the same quality food that they are accustomed to because it’s not good to keep changing you pets food. When you are looking for a really great performing pet niche affiliate program you have to check out PetFlow on the CJ.com Affiliate Network!

Current CJ Publishers can apply here.

New CJ Publishers can join here.

PetFlow is exclusively management by Experience Advertising, a leading affiliate management agency.

Many ecommerce and lead generation companies want to launch affiliate programs to increase their online exposure and generate traffic and sales to their site. There is quite a bit to successfully launching and managing an affiliate program properly and with the right affiliate network. Companies need to have the right combination of a well-performing website, good affiliate management, effective banner ads (creatives), and a relatively in-demand product/niche in order to develop a truly effective affiliate program for their website. If all of these components are in place, then any company or website and have a large, productive affiliate program over time.

Many companies or websites are eager to get into the affiliate marking channel but often times don’t have a well-performing website yet. Improving your company’s website conversion rates is absolutely essential to having a successful affiliate program because otherwise your affiliates won’t make enough commissions to keep them happy and will get disinterested and go elsewhere looking for better conversion rates. Tools like Optimizely.com have been engineered to improve a website’s conversion rate and should be employed to better a website’s conversion metrics prior to launching the affiliate program to give it the best possible chance to succeed.

Have good affiliate management in place is also absolutely essential to running a successful affiliate program and shouldn’t be taking lightly at all. Companies can use an internal staff person to manage the program, hire an outsourced affiliate management agency, or use no one at all, which is never a good idea. If you use an internal company person they should have the knowledge and experience to work with your new affiliates to make sure they can successfully promote the program. Outsourced affiliate managers can be good if you use the right company with the right amount of experience, connections with super-affiliates, and great strategy. Hiring an affiliate manager from another company can be a good idea if it’s the right person, but often times people coming from other companies have their own view of how an affiliate program should be managed and this may or may not be an effective way of them handling it. So you really have to vet the person to make sure they are right to run your program.

Having effective banner ads or “creatives” is essential to ensure you get the right amount of click-thoughs and have a good “CTR” or click-through-rate. Many companies will design promotional codes or coupon codes into their banner ads in order to incentivize the visitor to purchase, which can be a good strategy. Basically there are animated gif and flash banners that can be used with the various affiliate networks to promote your affiliate program. Various ad styles and copy should be tested to see which performs best. Banner ads can be seasonal, in that they reflect holidays and other times of year that would correspond to a good promotion.

Have an in-demand product or niche can be important to running a successful affiliate program because if the niche is too small it’s likely that the program just won’t get enough push or exposure because people just aren’t search enough for those products or services. B to C affiliate programs tend to perform better and grow quicker than B to B affiliate programs because there tends to be more demand for a B to C program or service.
All and all, running a successful affiliate program is very doable if you have the right key elements in place. Have great affiliate managers in place is probably one of the most important aspects. Have a good performing website is essential to converting well enough for affiliate or make money and you should have a good amount so it’s lucrative for your affiliates. Good luck launching and growing and launching your affiliate program.

Are you looking to grow your affiliate program on the Commission Junction Affiliate Network? You should really check out Experience Advertising, a leading affiliate management agency. Experience Advertising recently posted an affiliate program growth case study on one of the CJ programs they manage and the results are extremely impressive. They even provide insight into the techniques and methods used to actually grow the program on Commission Junction. Growing an affiliate program on any affiliate network can be difficult if you don’t use the right methods and techniques to build the number of active affiliates. If you are interested in really growing your affiliate program on CJ or any network make sure to check out Experience Advertising!

There are a lot of companies launching into the performance marketing space with an affiliate program, a great amount of desire, and “wanting-ness” to succeed. But if you don’t have certain things in place, it’s going to fall flat on its face or never gain the traction that you want it to.

So, the first thing you need to address is your website and your conversion rate. How well does it convert? How well does your landing page convert? Do your part. If your website isn’t performing like a rock star, your affiliates aren’t going to be very happy. If they send 100 quality clicks and they aren’t making any sales they are going to say, “this sucks” and they will move on and you are going to lose the opportunity to get them as a regular producer. Now, if they’ve sent the same 100 clicks and they got three sales and they made $50-100, then you are in the ball game. So you have to keep working on your website to make sure it performs for your affiliates to gain traction.

Effective ad units and banners are a must. You have to have dynamic banners, good text, and email creatives. However, the creative you are using to facilitate your partners has to be high-end, has to look good, has to have calls to actions, has to have a high click-through rate in order to just get the clicks. Give them a chance actually to make a conversion now that you’ve got to them there. Reliable tracking is essential. We recommend HasOffers to handle internal tracking. With internal tracking you can track everything. Not only can you track direct partnership and affiliates, you can track major networks and CPA networks all through one central interface. You can also track your paid search and whatever other paid campaign you are engaging in.

You must have responsive, pro-active affiliate managers…this I can’t stress enough. I would say 90% of affiliate managers aren’t pro-active enough and that might even be a generous amount, giving them a 10% pro-active rate, because a lot of the problem is people don’t know what to say to people. So if you don’t have a very experience affiliate management person in-house or using a very competent affiliate management agency, it’s kind of like babysitting your kid with a zombie. They’re not going to get that nurturing and that education that they deserve and that’s going to enrich their lives. They are going to get someone that’s sitting there on the couch watching TV while your kid beats his head against the wall. So you need really good affiliate management or partner management, and then obviously you have to take it really, really seriously.

Have a strategy for your affiliate marketing growth…put a strategy together! Ask yourself: How are we growing this affiliate channel? The performance channel in Q1, Q2, Q3, Q4? Don’t be cheap, don’t say, “what’s the cheapest we can do this for”, say “what can we spend to grow this effectively and what’s a good expenditure of money to grow our affiliates.” If you can spend money wisely, you can really grow your affiliate channel broadly and very quickly, but you have to do the right things and you just don’t spend money willy-nilly anywhere, but you should confer with somebody that can advise you accurately on how to spend the money. You can effectively spend money to grow your affiliates and grow your partners, but like I said, talk to the right people to advise you.

You should be offering to provide tools, resources, and training for your affiliates. Give them resources, give them tools, give them keywords, give them content, fresh content, unique content, something they can use to market with. If you facilitate people they will market easier. It will be a much broader program if you can facilitate a thousand people as opposed to a hundred people. So you really have to manage on a broad basis in order to get the most participation.

Behavioral re-targeting is something that’s sort of all the rage. Try out companies like FetchBack, Advertise.com, and Google (does behavioral re-targeting now through AdWords). It’s going to increase conversions overtime by retargeting them with banners when they leave the site. When they visit, the affiliate cookies are going to drop, and they are going to make the sale. So when you’re retargeting the visitors of your site, you’re kind of giving an affiliate a chance to get an extra conversion, which only benefits them and you.

Find more partners and do more BizDev, BizDev, BizDev. I will beat my head against the wall about Biz Dev because companies just don’t do it enough and they don’t do it smartly. It’s really kind of troubling to me because it could be so effective if you just did it occasionally with the right amount of gusto and the right amount of follow-up. Business development is a very effective thing to do, but a lot of companies just don’t do it the right way, so it’s a little personally frustrating, but it can be done properly and it can be fruitfully.

Networking socially through social networking is an absolutely must! Your affiliate managers, your business development people, your marketing directors, they should all be on Facebook and Twitter, working your fan page, on forums, meeting people, networking with people, getting Linkedin with people, building their networks. In my own personal network, I have over 2000 LinkedIn connections that I worked very hard for years to acquire and it took a lot of work, but it allows me to have a lot of reach and have a lot of partners that I can turn to in a second to work with. So building their own personal contact network on behalf of your company is very, very important.

Affiliate conferences are very important to developing relationships. Affiliate Summit, that’s definitely the number #1 conference. Great show…everyone should go to at least one of them a year. Ad-Tech is sort of the mother of all digital marketing conferences and I think the New York Show and the San Fran Show are a must. LeadsCon is a newer show that focus on lead generation and they’re having one very shortly and then the Performance Marketing Expo is the new show that is coming to Miami this September, and this is going to have some great speakers and some great attendees. Should be a great show. So you should be sending someone from your company to these shows every year to meet people and to network…and tell them not to be scared! Tell them to be friendly and go up to people and shake people’s hand. Tell them what you do, ask what they do. If they aren’t going to network, don’t even bother, don’t sending them, make sure they’re really friendly and proactive.

These are but a few of the ways you can ensure you gain traction with your affiliate marketing program. Thank for reading and let me know your comments!

Okay, so what types of affiliates, publishers, and partners are there really out there for Advertisers to work with? There really are so many different types, it’s such a large industry. Over the last 10 or 12 years affiliate marketing has really exploded. I mean it’s really a worldwide phenomenon. Here are some of the various types of affiliate marketers:

Webmasters – Webmasters are people building sites and people who own sites. There are an infinite number of webmasters out there who are in various stages of expertise and development of their website, or multiple website, that will likely have signed up for a CJ or Shareasale, and you can meet them through there and you can also flat out contact their website if you find it and say, “Hello, I found your website, I’d love to partner with you. This is pay out we can offer.” If you do it in large amounts you’ll get a certain amount of response.

Search Affiliates – SEO, PPC, media buying – there is a whole crop of affiliates who spend their own money and really try to leverage the search engines, Facebook advertising, and various other paid advertising models in order to generate an ROI for themselves with affiliate offers. This is a whole sub-culture, really you could say, because they are usually very entrepreneurial business minded, smart people, testing different things. These are affiliates you want to have as partners as long as they are following the right procedures and rules. SEO and media buying affiliates can really drive a ton of traffic and revenue for you. So these affiliates need to be catered to and made friends with.

Bloggers – bloggers are great for posting content about your company, reviewing new products, you can send them samples, you can say “hey review our product on your site, here is a sample”, which can be very effective at spreading the word. Not only that, anything bloggers write about tends to rank organically in the search engine. So its never bad when you have a blogger who is willing to promote your company or do a product review for your company as an affiliate. Mommy bloggers are very good affiliates and there’s probably an infinite amount of mommy bloggers that aren’t even in affiliate marketing right now that can be approached and proposed a business deal where they are being compensated on what they produce via their blogs.

Coupon Sites couponing has become very, very big. It has really exploded in the last couple of years with the recession, where people are going searching for coupons for particular merchants prior to purchase and they also find merchants before even thinking about purchasing via coupon sites. It’s a little bit of a double edge sword, in that you will get additional volume from the coupon sites, but you will see coupon sites sort of capitalizing on organic rankings related to your company name and the word “coupon code.” So you have to sort of take the good with the bad and really try to maximize the good and not really trouble yourself too much with who’s ranking organically with your company name and the word coupon code, because it’s going to happen as soon as you launch an affiliate program. But there is a tremendous amount of potential with coupon code affiliate sites because they likely have member bases and they usually drive a lot of traffic.

Review Sites – review sites are pretty popular among affiliate marketers. Affiliates will build a site that reviews five or six different advertisers in a particular niche, hosting is big with review sites, also dating, phone companies, flowers, basically anything where you can take four or five different advertisers and put them on one site and then drive paid search or organic search through those pages that feature different reviews, usually in a chart format. The affiliate would then earn a commission whenever he refers business to anyone of those advertisers. So that’s a very big and well converting demographic of affiliates traffic.

Loyalty Portals loyalty portals are very, very big. These are companies who have large membership basis and they are able to expose your advertiser offer to the membership base and there may even be a cash back component. There is many, many loyalty portals out there that you can place your offer in and it’s on a performance basis, so they have to be hunted down. Mall Networks is a good example of a loyalty affiliate publisher.

Incentive Programs This is where you are running into volume, but you are also running into possible issues because people taking actions when they are being awarded points can tend to skew down quality of leads certainly and then possibly sales and possibly increase the return rate. Virtual currency is another — it’s a quickly growing industry that kind of was born out the social networking thing where people are earning virtual currency and then there is companies who leverage affiliate advertisers to let people redeem their virtual currency and make purchases and save money and so forth. But again, a double edge sword, as you can get good volume, but you can also get some “iffy” sales and some sales that can tend to have a higher return rate.

Email Marketing – Email marketing has been around for years and it’s gone through a few different revolutions let’s say and it went from the wild west to something a little more regulated, and from what I can tell its pretty much the wild west again. It’s all about getting into the inbox. My recommendation is being very picky with it and don’t use everyone but pick maybe four or five email vendors that can blast your offer on a performance basis and just make sure everything is CAN-SPAM compliant and you shouldn’t have issues, and it should be an additional revenue source for you.

Partnerships and Business Development who in your company is handling business development? Is it someone who is pro-actively reaching out? Is it someone who is going after companies saying, “Hi I found your website or I found your company, we would love to partner with you on a rev share basis. Here is what we pay out by join our affiliate program and running it through our direct tracking program on site.” So you have to reach out to a lot of possible partnerships in order to get handfuls, but once you have a really good partnership on rev share or CPA basis, it tends to be a good producer and it tends to last a long time. So always look for partnerships and it kind of falls outside the realm of affiliate marketing. It’s one of those things you handle internally with a Biz Dev person, a business development director, that should be a very proactive person who follows up a lot. Yhey can definitely be going out and getting rev share deals for your company.

Big Web Properties – Big Web Properties are great! What’s better than a site that gets a couple a million visitors a month with your banner on it. You have several large websites in the affiliate networks, one that comes to mind the Meredith Corp, they publish 10 huge magazines and huge online web properties. Big web properties are definitely more receptive to CPA deals and rev share deals than they ever have been and the more inventory they have, the more they need to fill that inventory with something that converts for them to make the money, hence affiliate offers.

Traditional Media You can get TV, print, and radio on a CPA basis on a rev share, it’s doable, it can be done, it has been done, I’ve done it myself. You have to propose these deals to the different media outlets and individual stations and say, “can you run some of your remnant inventory with our ads, and we’ll pay you on a performance basis, we’ll set up a dedicated 800 number, we’ll set up a coupon code, a dedicated URL.” You can run traditional media on a performance basis. So look for those type deals as well and there are few companies that specialize in that.

Phone Calls – generating phone calls on performance basis, usually done on a per call basis or a warm transfer basis or live transfer where you are paying extra amount for that transfer to the call centers. But there are companies out there who will do it on a strictly per sale basis. So you just have to find those companies and get your company kind of in with them and run the campaign. See if it works for both parties. If it does you continue, if not you move on and say thanks for trying or you can do it on a different metric and see if you can make that work.

These are some of the various different types of affiliate marketers you can work with on a performance-basis! Hope you enjoyed the read!

There are many aspects that need to be just right to run a successful Affiliate Program in the Performance-marketing channel. If you don’t have all your bases covered adequately you will not allow your affiliate channel to grow like it should. Here are some of the key factors determining the success of your affiliate marketing efforts:

Electronic Tracking – Good electronic tracking is an absolute must and it has to be nearly fail-safe, 100% accurate, and it needs to be checked periodically to make sure it’s working accurately. Affiliate marketers will not stand for any tracking issues and will leave your program and go to your competitors if they thing you have “tracking issues”, so make sure your affiliate tracking is solid.

Affiliate Reporting – Affiliate reporting is a big factor because affiliates and partners need to check their stats. They need to know how much revenue they’re generating, how many click-throughs they accumulating, and that should be as real-time as possible. So checking one’s stats and checking reporting is absolutely a must for affiliates.

Payout structure – Payout structure refers to what you are actually going to be compensating people for referring new business on a performance basis. Usually I recommend that companies pay out as much as they can to affiliates. It really behooves you to be generous and to pay out as much as you can with your affiliates and partners, so that they’re motivated to produce revenue. If you have to wait to hit certain “performance-tiers” and start at a lower pay out and work your way it’s less motivational early on, which is the majority of your affiliates.

Conversion Rates – The conversion rate conundrum is probably the number one issue I talk about most with our clients that own websites and are driving traffic or any type of referral business to their website. You know…what are you doing with that traffic once it gets to your site? Are you converting it adequately? Are you doing a good job converting it into sales and leads? If you’re not, then you need to work on it and you probably shouldn’t even get into the performance marketing arena until you have a really well performing website that converts the traffic adequately enough. If that isn’t the case you need to work on it internally and/or there are companies that can run your site through different landing pages and testing procedures to get the best combination of variables on the page, content, and graphics in order to increase that ratio. My personal feeling is companies should take it upon themselves to focus on increasing their website’s conversion rate.

Incentive to Perform – What are you doing to motivate affiliates and partners to produce more revenue or more traffic to your website? You can give them bonuses, you can run contests, you can run promotions, etc. In fact, you should be running these types of promotions and you should be running them frequently in order to focus attention on your company or your affiliate program and really stand out. Be different, stand out from the crowd. It’s definitely something that sounds cliché but when there are 10,000 affiliate offers out there, you really have to convert well, pay out heavily, build up your affiliates and your partners, spoonfeed them what they need, and make friends with all your affiliates and partners, which will ensure a healthy and productive affiliate program that will grow.

These are but a few good suggestions to running a successful, growing affiliate program. I hope you enjoyed the article!

Outsourcing your affiliate management is viable solution for advertisers on the Linkshare Affiliate Network, one of the oldest and largest affiliate networks. Streamlining the way a company earns and produces can be dealt with through outsourcing. Companies such Linkshare offer a great affiliate platform for advertisers and publishers looking for extended reach and success.

Linkshare provides a full-service of online marketing solutions for both advertisers and publishers. Linkshare specializes in the area of Search Engine Marketing, Lead Generation and Affiliate Marketing, offering those innovative strategies and solutions that bear fruitful results, however their strength is in affiliate marketing.

Advertisers who need help finding and retaining new consumers can turn to Linkshare for its unparalleled management in creating a burgeoning and successful affiliate marketing program. Linkshare can craft a marketing plan in conjunction with your timetable and staff to achieve your overall goals and maximize your revenue objectives. Linkshare understands the ever-changing landscape of online marketing and can be a useful tool to reaching your goals. Linkshare keeps your company prepared for perpetual success.

Publishers can enjoy a network filled with some of the most successful brands and advertisers in the world. The Linkshare network offers tools and technologies to optimize your opportunities and help your business. Publisher dashboards, obtaining links and reporting are all easily accessed through the Linkshare website.

Establishing a relationship with Linkshare also offers educational opportunities and access to the latest news and information facing the affiliate industry. Linkshare University provides ongoing training; education and the best practice information to help advertisers and publishers reach their goals through newsletters and web seminars. Advertisers can obtain useful information on the latest online marketing strategies while publishers, new and experienced can benefit from the continuing education that Linkshare University provides. Linkshare University is a committed to sowing the seeds of your success.

Linkshare also offers Symposiums throughout the year, across the globe offering a variety of ways for clients to network and optimize their sales initiatives. After successful events in San Francisco, CA, London, England and Tokyo, Japan, Linkshare offers Symposium East, in New York, NY on June 22. Among the sessions in the Symposium is a Key Note discussion led by Sucharita Mulpuru, VP of Forrester Research. Ms. Mulpuru will elaborate on the Key Trends Shaping the Future of Performance Marketing. There will also be a panel discussion on Affiliate Marketing in Today’s E-Commerce Landscape along with other opportunities to network and increase your business.

Linkshare stands committed to your needs as an advertiser or publisher. When outsourcing your affiliate management we suggest using Experience Advertising, Inc. the leading outsourced affiliate management agency.