My pal and former mentee (and frequent quoter of inspirational books on Twitter…ugh), Mike Buechele of 1115Media does a little thing on the Affiliate Summit Mentor Program (this year headed up by the awesome Jen Goode):
I’m participating in the program this year and have another awesome mentee who I’ll be introducing all of you to at the show. Hopefully, he won’t start pulling out inspirational quotes on Twitter anytime soon.
Whatever your persuasion (veteran or newbie), you really should participate. It’s a blast and a great way to meet new people.
Plus, I hear Jen is giving away signed lithographs of penguin art to the most awesome mentor/mentee team. Right?
I’ve been doing lots of daddy day care for my 1 year old daughter this week, so this a topic definitely on my mind…
The Unofficial Apple Weblog (TUAW): “Baby Monitor Did you forget to bring Jr.’s monitor to Grandma’s house? Put your iPhone next to his crib and launch Baby Monitor. When he starts to wail like a banshee, Baby Monitor calls a pre-determined number, like Grandma’s landline. Baby Monitor costs $0.99US.”
Jim Kukral, a veteran of the performance marketing world, MC of Affiliate Summit and serial entrepreneur, has rebranded himself as TheBizWebCoach and is writing a book called Blend This Book! about attention economics.
Hi, I’m Jim Kukral, The Biz Web Coach! I’m doing something different here. It’s revolutionary! I’m offering my 12+ years of experience and expertise in a new way, through Web coaching on a membership program.
Why?
Jim sees this as the future of business web coaching and understandably realizes that coaching is becoming a major niche for individuals with enough social capital and know-how to help businesses (and/or individuals looking to start them) in these troubled economic times.
It’s hard to explain the totality of what Jim is doing, but it is quite interesting. Beyond being a “business coach,” Jim rightly sees that experts are moving into the one-on-one type help situation (instead of ebooks, etc).
So, is membership the next big thing? I think it may be.
Hopefully, I’ll be doing a podcast with Jim in the next few days where we talk about his ideas and goals for the rebrand and where he sees this space going.
As a part-time consultant, I’m interested in hearing his thoughts and you should be too.
Sure, you can find most of that ancient medium known as the “music video” on YouTube, but having all those great videos from the 80’s, 90’s and early ’00’s in a neat searchable place is handy.
BTW, here’s a vid for “New York New York” from my favorite singer/songwriter Ryan Adams that was shot just a few days before 9/11. I was living just an hour or so away from the city in Connecticut at the time, so the video had a big impact on me (and still does):
Affiliate Marketing Legend and all-around geek Todd Crawford and I are back with episode six of our weekly podcast, GeekTo.Me.
We had a ton of fun doing the show and it’s (in my opinion) our best show yet. We definitely keep getting better and better (and geekier and geekier) every week.
So, if you’ve got the stomach for some heavy geek lifting, give it a shot.
Show Notes:
Freemium vs Premium
Google with OpenID
Google Notebook, Evernote or BackPack?
Netbooks vs iPhones
Mac Adoption with the Kids
iPhone App Restrictions
Android
Windows 7: Will It Save Microsoft?
Linux Desktops and New Ubuntu
Google Maps on iPhone
Hulu
Mint.com and Stupid web2.0 names
eCommerce is Big in Japan
Todd’s Picks: Fring, Panolab, Classic eBook Reader
Sam’s Picks: Everest, VoteReport
YouTube has passed Yahoo to become the #2 search engine…
TG Daily - YouTube surpasses Yahoo as world’s #2 search engine: “ComScore’s most U.S. search engine Rankings for August 2008 suggest that YouTube achieves a greater level of search traffic than Yahoo. If you were to consider YouTube’s integrated search a regular search engine, you would have to hand Google the top two spots for search engine traffic. In combination, Google has about four times the search traffic of Yahoo and more than ten times the search traffic of Microsoft’s MSN sites.”
2) Affiliates need to be making sure that their video endeavors are viewer and keyword friendly. In other words, although it is great to load up your videos with highly sought after terms, you also need to make your video enjoyable, memorable and personable. Are you not that interesting? Hire someone or start reading blogs about marketers using video (like Jim Kukral’s).
3) Think outside the text paradigm and implement (YouTube hosted) video anywhere you can in your affiliate campaigns.
I know affiliate marketers who spend tens of thousands of dollars a day on Yahoo and MSN, which are now behind YouTube in terms of search volume. You might not have thousands of dollars to spend on search, but you do have the time and creativity to make good (and even viral) videos. Be creative and explore. You never know what will catch on.
