Jason Ciancette brings to the affiliate marketing industry expertise and knowledge on running campaigns for mobile traffic. He’s been the go to man for getting mobile traffic, he works for Liquid Wireless, i.e. he works for it now coz’ he sold the company he founded in 2008 to Publishers Clearing House in 2011.

Mobile marketing is his thing, he is one of the pioneers in this field. Jason has also created successful affiliate marketing campaigns for big brands such as Citibank, Toys”R”Us, and AT&T. At the summit Jason will be speaking on “Optimizing Affiliate Marketing Campaigns Using Mobile”. As an affiliate marketer you know that there is no gainsaying the significance and growth of the huge mobile market; there’s a lot of traffic to be had here and traffic from mobiles is already occupying a significant share of the affiliate income pie.

Learn how to create ads that will drive mobile traffic to your sites; learn to do it for less.


The Affiliate Summit is perhaps Shawn Collin’s crowning achievement in his career as an affiliate marketing guy. It’s a no mean feat to bring together people and make an event of this scale successful, particularly when one has so many affiliate conventions and conferences to choose from. Shawn has been into affiliate marketing since 1997 and since then has notched up an impressive record as a doer of things.

The multi-tasker is Co-Editor-in-Chief of FeedFront Magazine and already has to his credit several well-received books that include Extra Money Answer and Successful Affiliate Marketing for Merchants. His weekly podcast 7 Minutes in Affiliate Heaven on is a looked forward to event for those that wish to stay at the top of their game in this business.

Publications where he has been published include Entrepreneur Magazine, Internet Retailer, Inc. Magazine, the New York Times, and the Wall Street Journal. Shawn will talk on First Timers Orientation for Affiliate Summit – you don’t want to miss it because this talk sets the tone for the rest of your interactions at the summit.

John Chow, could well be the Marlon Brando or Brad Pitt, it is up to you, for online bloggers. The guy makes money telling others how he makes money. His session at the Affiliate Summit East 2013 will be on Creating Authority Blogs and Passive Monthly Income; don’t we all want to do that? But how many of us can actually crack the code to making money from blogging. Learn the tips, tricks, and secrets to make money creating stuff that attracts others. The name of the game is to create authority blogs and John Chow can show you just how to go about it.

John’s session promises to be one of information useful to bloggers and affiliate marketers.

John has been featured in publications such as The Vancouver Sun, the Globe and Mail, the New York Times, Entrepreneur Magazine, Ming Pao Magazine and BC Business Magazine.


Charles Calabrese is at present the Vice President of Operations for Performance Horizon, which is a performance marketing platform designed to help performance marketers take their performance to the next level. Charles is no stranger to speaking at conferences and his talks are valued for the insight that they bring to the subjects he holds forth on.

At the ASE in August, Charles will take you through the topic of Maximizing Performance by Having the Best Processes – given his expertise in this field, it is a no-brainer that you should be here. If you are running an affiliate campaign, you need to have reports at your fingertips and that too in real time; reports and tracking are the lifeblood of any successful affiliate marketing campaign. Learn what the best practices in this field are, go back and implement them.

Mike Buechele is a performance marketing champ who has been working in the online advertising industry since the late 1990’s. His CV reveals an impressive list of employers including DoubleClick, Operative and ADTECH. His podcasts on performance marketing are popular; the guy loves networking and he is going to be at the Affiliate Summit East 2013 where he will be presenting the session Does Your Program Have the Juice?

It’s an apt program to attend for both merchants and affiliates. It will be a session of live review programs where you can gain on-hand experience and real nuggets of information on how to select the right merchant; while merchants learn about how to gauge what the affiliates are really looking for.

Mike has founded Adalytical and he helps clients with strategy, process workflow, and offer project management and implementation.


Steve Brown is one of the most academically gifted guys going around in the world on online commerce. The brain behind the affiliate network that was sold to for $125 million in 2008. The man is a Chartered Accountant, holds a PhD from the University of Liverpool, and has a degree in Physics from the University of Bristol.

Today, Steve is Chief Executive at Linkdex where his special interest lies in the field of online data. If you’re interested in learning about how to boost your digital PR and get the best from search and social marketing, then you have to be there when Steve Brown takes the mic to talk about Maximizing Performance by Having the Best Processes.

Tracking and reporting are crucial to obtaining measurable data that can drive growth. Learn about the best practices.


Wesley Brandi runs one of the most interesting blogs out there, it is iPensatori and it deals with getting the better of online fraudsters, a very necessary thing to do for both merchants and publishers. Wesley is a PhD in Computer Science and worked for Microsoft helping them nail cyber frauds before moving on to working on his own.

At the summit, Wesley will speak on How Top Brands Ensure Affiliate Revenue is Incremental, i.e. learn how the big name merchants ensure that each channel earns separately and does not eat into the earnings of the other channel. Are there any affiliates in your program that need nurturing, ones that are performing really well? And of course, you can always chat up Wesley to learn more about what he’s really passionately into. Defeating the cyber criminals who want to eat into your affiliate profits.


The gaming industry is one of the hottest in the affiliate marketing sector and Alicja Borucinska knows it inside out. Her session is titled – Offer Real Entertainment! Browser and Mobile Games in Focus – and promises to be a real cracker. Browser-based gaming is all the rage today and affiliate marketing of this product offers certain advantages, such as the same product being sold anywhere in the world. The whole world is your market.

Alicja manages international accounts at games performance network – TrafficCaptain. She knows what it takes to increase conversions with mobile traffic. And the lady started from scratch, she was once a publisher herself before making the jump to the other side of the fence.

If you are interested in progressing in the gaming vertical then be there to pick up nuggets of information from Alicja on fraud detection and the nurturing of relationships between publishers and merchants.


Hunter Boyle works for Aweber and guess what he’ll be speaking on at the ASE 2013 to be held at the Pennsylvania Convention Center in Philadelphia, from August 18-20, 2013. Hunter will bring to bear his enormous expertise on the subject of lists. His session is titled – It’s Not Just List Size, But What You DO With It – and for many attendees it could be the most important session of the summit. It’s a great opportunity to learn about the relationship between great content, list size, and vehicles of propagating that content.

If you are an affiliate for a craft beer company or happen to own such as business then Hunter might just be the guy for you; craft beer is one of his abiding interests along with photography and travelling.

Hunter knows his way around content, having served as former editor of Marketing Experiments Journal, Internet Marketing Report, and What’s Working in Sales Management.


Affiliate marketing champs, more than 1600 of them have shared information on what works for them and their clients.The information in the form of the Affstat 2013 report carries charts of data, based on the responses from the participating affiliates on affiliate marketing, social media, search marketing, blogs, email, and demographics of affiliates. And you can bet your last dime that a lot of these marketers are headed to the ASE in August.

The report is a free download and if you are headed to the Affiliate Summit East being held from August 18-20, 2013 at the Pennsylvania Convention Center in Philadelphia, PA. then consider going through what’s written in it. There is a lot of material there to get your creative juices flowing and to get you thinking.

The report takes speculation out of the picture and replaces it with facts and figures; that is invaluable in an industry such as this where hard data is often hard to come by and successful affiliate marketers are not always keen to share key stats.


Debbie Bookstaber is the kind of multifaceted personality that takes to affiliate marketing like how fish take to water. Today, she is the president of Element Associates and manages online marketing campaigns for her clients; her forte includes social media, affiliate marketing, PR and blogger outreach campaigns.

Debbie is also the moving force behind and; she was honored by in 2012 as one of the “Top 25 Parent Bloggers Who Are Changing the World” and as a “Best of the Net” Blogger by Working Mother Magazine in 2013. Debbie sharpened her marketing skills with prestigious brands such as Expedia and Travelocity.

At the summit, Debbie will talk on how to increase conversions and boost brand awareness by skillfully integrating affiliate marketing and PR. Learn about the whys, wherefores, and hows of this issue. Practical gains will ensue.


Don Batsford will be speaking at the Affiliate Summit East 2013; the event is taking place from August 18-20, 2013 at the Pennsylvania Convention Center in Philadelphia, PA. Don brings to the table his experience that he has been gathering since 1999.

Don, for the past seven years, has been associated with 31 Media – a company with expertise in online marketing and customer acquisition. At the meet, Don will thrown light on means of monetizing your web property…things that you are not doing as yet because you don’t know how to go about it or you are wary of the costs involved. Learn about monetization alternates such as pay-per-call, CPC, in text, display, data, and more. That’s the basic to making money on the net and you have a chance to learn from someone who’s done it all too successfully.

With a Masters of Business Administration from Clarkson University and Bachelor of Science in Business Administration from Saint Michael’s College, Don has a great understanding of conventional marketing ideas as well.