Amazon continues to make interesting and noteworthy improvements to its associates program. I wrote off the ability make any money with Amazon a few years back because of my own lack of success with their offerings on my affiliate sites.
However, I’ve been using Amazon more and more with great results on click-thru’s. They have so many options for affiliates and publishers (esp in niche categories that aren’t serviced well by traditional affiliate networks (which is a funny term to use since Amazon had an early affiliates program…but I digress).
If you haven’t given Amazon a shot in a while, you might want to reconsider.
Here’s an email sent out to associates/publishers this morning with details on new Deals widgets:
Dear Amazon Associate:
As you’re gearing up for the holiday season, don’t miss out on the new and improved Deals Widget. Now you can display the hottest deals from Amazon on your web page. The Deals Widget lets your users browse discounted items and ongoing promotions from the Amazon.com product category of your choice.
The new widget lets you display the deals most relevant to your website to improve customer retention and conversion.
Deals by Category
You can now configure the widget to display discounted items and promotions from any Amazon.com category of your choice! Simply use the drop down to select a specific category and we’ll keep the widget updated with the latest deals from that category. Remember that your viewers are more likely to click through a widget when the deals are relevant to the theme and topic of your site. You can now use the ‘Deals by Category’ feature to place relevant Amazon deals throughout your site.
Gold Box Deals
You can continue to display Gold Box deals using the Deals Widget. Gold Box deals are limited quantity offers that run for a specified time. The Gold Box deals widget lets your viewers browse through the latest Deal of the Day, Lightning Deals and Our Best Deals.
The Deals Widget is available in a variety of standard sizes and can be placed anywhere on your site. Available sizes include: Sidebar (120×400, 160×400), Large (250×250, 300×250, 336×280) and Banner (468×60, 728×90).
Create a Deals Widget in just a few clicks. If you want to display a list of handpicked products, be sure to try out the My Favorites, Carousel, and Slideshow widgets.
If you have any questions or feedback on this feature or the Associates Program, please contact us via the contact form. We want to hear from you!
The Amazon Associates Program