GeekCast Episode 6: Plugging the Right Holes
Every week Lisa Picarille, Shawn Collins, Jim Kukral and I do an episode of “GeekCast” where we discuss current trends in the geek marketing world ranging from tech to performance marketing.
The show is very free form and wide ranging, but there is a good deal of valuable discussion on affiliate marketing and related tech issues.
Here’s a brief and incomplete list of discussions this week:
-Headset Tech - Analogue or USB?
-Lisa’s Skype Troubles
-Cable is Dead?
-Super Bowl Twitter Friends
-Paying to Play in UK Affiliate Networks
-HD DVD is Dead
-Group Twitter at Affiliate Summit
-Ze Frank is the Steve Guttenberg of the Internet
-Jangro’s Approach to Affiliate Summit
-Affiliate Summit Attire
-Interesting Trends from the AffStat Report
-Aweber and Email Lists
-Gratuitous Nudity
-Gratuitous Pre-Rolls
-Gratuitous Politics
-Jim’s YouTube Porn Searches
-Jesus Horses
-Shawn Loves Metrosexual Country
Give it a listen and let me know what you think.
Game Changing Tech
Yesterday, BlogTalkRadio released an API structure for making basic podcasts.
Basically, you call into 646-200-0000 and record audio on your phone. Sounds simple, but the backend is where it gets fun.
Once you make your call and record your message, audio or (potentially) podcast, you can access it via RSS at a feed determined by the number from which you called.
For example, here is the feed for my “roadcasts” as I’m calling them. If you click that link, you’ll be taken to an RSS feed that will allow you to hear podcasts as I make them on the fly. I’m posting them on my “art blog”http://qual.ms, but if you use a feed reader you can just grab the feed.
This could be huge, folks. Simple. Easy. No “web2.0″ interface, just RSS goodness.
And if you need A List validation, here is Scoble’s feed and here is more from the Father of RSS and one of my scripting heroes, Dave Winer.
ReveNews Move to Wordpress
Here’s a quick vid updating you on the status of the soon-to-be ReveNews move to Wordpress:
“Tell Me What to Buy!”
Online shoppers are heavily swayed by reviews from others, according to a new study from eMarketer.
In the Lion’s Den, Yahoo Offers Direct Linking
In the most recent Commission Junction newsletter, there was a big announcement concerning a change to Yahoo Search Marketing policies regarding direct linking by publishers:
OpenAds Rebrands (again) as OpenX
Beloved open source ad server phpAds phpAdsNew OpenAds has rebranded as OpenX according to TechCrunch UK.
AffStat 2008 Report Available
Shawn Collins has made the annual AffStat Report available for purchase and download. For anyone interested in the nitty gritty metrics of affiliate marketing, this is a must read.
Google Makes A Deal with The Devil
Couldn’t resist the headline. Apologies to all my loyal Republican reader(s) (Shawn?)…
How To Use Twitter?
As I told my students when I taught middle school science… figure it out for yourself.
And so says this post. This is the best piece I’ve read on what Twitter means, doesn’t mean and how you should or should not use Twitter.
Revver Finally Acquired
Looks like video platform Revver has finally be acquired after months of shopping around for a buyer…
