Kevin Rose is well known for his post-Tech TV startup, Digg, which helped spark a social media/voting revolution.

Now, he’s opened a new platform, Pownce, into private beta. What is Pownce?

Pownce is a way to send messages, files, links, and events to your friends. You’ll create a network of the people you know and then you can share stuff with all of them, just a few of them, or even just one other person really fast.

Here’s a screen shot of Kevin’s Pownce profile…

No word yet on whether you’ll be able to do things like aggregate content, bring in your Twitter stream, use as a Facebook app, etc. However, at first glance this seems to be more of a way to share content in as simple a way as possible… much like Twitter tries to do with communication. So, this seems like a communication platform aiming for the “simple is better” mantra instead of a Facebook meta approach to social networking.

There’s already an application (to run on Adobe Air) available for Pownce (which looks a good deal like Twitterific)…

With Kevin’s cult following in the tech/geek community and the potential of having an easy way to share web content with friends, I can see this platform taking off rather quickly and having a ton of buzz surrounding it from the Bay Area bloggers. Pownce seems to make sharing easier… and that’s what good platforms are all about.