Is this the future?

Rockstar Traffic is the self serve platform that directly accesses the ArcadeRockstar social gaming community. ArcadeRockstar is a 100% opt-in community of casual gamers that are both motivated and qualified consumers. With 90%+ historical advertiser retention rates our results speak for themselves.

Are other programs doing this and I just don’t know about them?

http://www.rockstartraffic.com/