XMPP as the Marketer’s Golden Egg; Latency as Magic Beans
XMPP has had a meteoric rise in term of its profile and application over the last two years. Part of that is due to the rise of microblogging services such as Twitter or Identi.ca that leverage the XMPP platform to deliver real time updates to users. However, there has been a hiccup in Twitter’s usage [...]
Attractive Microblogging for Marketers 301
During my presentation called “Leveraging Social Media” at Affiliate Summit East, I took up most of the allotted hour to discuss tools and strategies that affiliate marketers could use to help them both better monitor and better participate in the increasingly important social networks out there in the wild. This is an important issue because not [...]
Affiliate Summit Meet Market Becoming the Place to Be
At the Affiliate Summit West event in Las Vegas in January, the Sunday “Meet Market” took on a whole new dimension. Rather than a cavernous room with sparsely attended tables and a disinterested audience, the the Vegas event launched a Meet Market that was packed and full of considerable buzz about the affiliate industry. Hopes [...]
Branding on Twitter Study
18 August 2008
Jeremiah Owyang continues his insightful series on branding and Twitter with this piece about how brands are succeeding on the Twitter platform. If you’re at all interested in how microblogging will shape the future of direct performance marketing (it will) and corporate communications (it will), make sure to read this: Web Strategy: The Evolution of [...]
Posted in Marketing News, Twitter
Google Levels the Playing Field?
17 August 2008
Robert Seidman guest-blogs on social media guru Louis Gray’s blog on the topic of how the Goog has made the playing field of web publishing much more accessible for anyone (rather than just an arena for A-Listers): louisgray.com: Google Has Leveled the Internet Playing Field: ” I know a lot in the tech blogging circles will opine [...]
Posted in Affiliates, Marketing News
GoFish for Big Revenue Jump
17 August 2008
GoFish is an advertising agency aimed at the “tween” market and their associated parents. The company page explains: GoFish is a leading entertainment and media company with a focus on reaching kids, teens and moms. We specialize in aggregating, and distributing premium content on a large network of quality sites for which GoFish is the [...]
Posted in Affiliates, Marketing News
AOL Combines buy.at with Goowy Widgets
17 August 2008
AOL’s integration of its services into the Platform-A advertising operation continues as it is now combining the recently acquired Goowy widget application with its buy.at affiliate network (itself acquired last year). This is a big deal for a couple of reasons. First, this opens up affiliate marketing, in earnest, to the social web. [...]
Posted in Affiliate Networks, Marketing News, Widgets and Web2.0, buy.at
Affiliate Summit East 2008 Boston Pics
11 August 2008
Affiliate Summit East is now in full swing. If you’re not here in Boston (why aren’t you?), you can follow the conference Flickr stream on Tris’ account (Tris Hussey is one of the top geek photogs out there and does amazing work, so check it out): Affiliate Summit East 2008 Boston - a set on [...]
Posted in Affiliates, Marketing News
New CostPerNews Logo
03 August 2008
Now that the AffSpot logo is set, I’m launching the CostPerNews logo contest. Why? It’s something I’ve always wanted to do. And with a new design coming for CPN, I want to make sure we make this place look as good as possible. So, if your’e a designer (or if you know one) feel free to [...]
Posted in Affiliates
New AffSpot Logo!
02 August 2008
AffSpot has a new logo! Uploaded with plasq’s Skitch! Site should be updated with the new theme and logo in the next couple of days. we’ll also have some tshirts, postcards, etc in time for the Affiliate Summit in Boston starting next weekend. Can’t wait!
Posted in Affiliates
A Group Is Its Own Worst Enemy
10 July 2008
Thanks to Hugh McLeod for pointing this out: Shirky: A Group Is Its Own Worst Enemy: “This is a lightly edited version of the keynote I gave on Social Software at the O’Reilly Emerging Technology conference in Santa Clara on April 24, 2003 Good morning, everybody. I want to talk this morning about social software …there’s a [...]
Posted in Widgets and Web2.0
YouTube and Google Account Linkage
08 July 2008
Of course YouTube is owned by Google (and continually pwnd by narcissistic 16 year olds judging from the comments) so it makes sense that your Google Account (the one used to login to GMail, GCal, Google Docs, etc) should include YouTube. But I saw this for the first time this evening when visiting YouTube… Did I miss [...]
Posted in Affiliates
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