14-Point Holiday Season Affiliate Marketing Tips, Strategies, and Tools

shutterstock_63491380_jpg_280x280_crop_q95

Hello there! I hope your 2013 is going well and you are ready to take advantage of the holiday shopping season. I wanted to put together some useful tips for generating more traffic and affiliate commissions during the busy holiday shopping season so you can maximize your affiliate marketing earnings. More people are shopping online this year than ever before, so it’s must to take advantage of that with your affiliate marketing efforts. Here are some online marketing tips you can use to maximize your online marketing activities this holiday shopping season:

1. Post About Hot Gift Items – posting about the hottest holiday gift items is a great way to build your site or blog with content people are actually searching for during the holidays, ex. “10 hottest gift ideas for 2013? or “What are the top gadget gifts for 2013?” Do your research and depending on your niche there will be a set of hot products that are in-demand this holiday season. Then, create pages on your site or blog with good content write-ups about these hot products and use “lists” as well because they tend to be read and shared, such as: Top 11 Tech Gadget Gifts for 2013, 6 Must-have Corporate Gifts Ideas to Impress Your Clients, 8 Innovated Gifts for Your Children. Titles like that can really pull in the traffic and are more likely to be commented on. Remember, the more content you post the more search rankings you can garner with each page of your site, so post a lot of pages and fill them with great, keyword-rich content and titles to maximize your SEO benefits. Gear your December promotions towards holiday savings, coupons, and great shopping deals, which a lot of people will be searching for those keyword phrases for various merchants, so make sure to weave that content into your postings and pages. Great deals for the holidays that can be promoted all month long every day. Finally, you have your after-Christmas sales that can promoted from every merchant you affiliate with.

 2. Ask for Special Coupons or Promos – asking your affiliate managers and advertisers for special deals, coupon promotions, or vanity coupon codes (coupon word matching your site)  are great ways to leverage your site’s branding to market exclusive deals to your traffic, subscribers, fans, and followers. Not all affiliate advertisers will be able to provide this because they can’t do it for everyone or may not at all due to lack of resources, but you can get lucky with a great promotions sometimes and really kill it. Make sure to get the current month’s deals from the advertisers you are promoting so the offers in the posts will be compelling and convert higher with your visitors. Make sure to keep your deals current and timely, otherwise visitors will hit brick walls when trying shop using the codes, which isn’t ideal at all. Just keep posting those great deals as you get them from your affiliate advertisers and then share the pasts/pages on Facebook and Twitter. Also, make sure you are emailing your database weekly with all the latest and greatest promotions.

 3. Ramp-Up Your Social Networking – Make sure you are adding Facebook friends, Facebook fans from your site traffic, and Twitter followers on a constant basis so you have more people to expose your offers, promotions, and pages to during the holidays. However, don’t crush people with too many offers in a short span or they may get turned off from your frequency. Don’t recommend something you haven’t tried yourself, however you can make product suggestions and promote really good deals and coupons from merchants you are affiliated with. If you always have fresh content and promotions your audience will really appreciate that and you will be building website branding with your traffic which is good for repeat traffic. Check out Facebook “Boosted” Posts which allow you to advertise your fan page wall post to a larger amount of your fans and their friends, it really spurs engagement! One of my $100 promoted posts got 3000 likes and a ton of comments, so the exposure can be huge. Also, Facebook allows you to promote a post on your personal profile, which can get you some extra exposure for cheap on Facebook.

 4. Increase Posting Frequency – Posting tons of original articles to your site or blog, then sharing it all socially, are the best ways to ramp up your traffic in advance of the holidays. Adding frequent posts of fresh content to your site can really expand the number of pages you have indexed in Google, Yahoo, and MSN/Bing which increases the chances your site will rank under a larger variety of search phrases and bring in more free traffic to your site. Once you make a new post on your site you can immediately share the title and page url on Facebook, Twitter, and your fan page. Make sure to add something like, “Isn’t this a wonderful deal?” to your postings to increase interaction and response especially on Facebook. Your goal is to get as make Likes, Comments, and Shares on Facebook as you possibly can to gain the most exposure and traffic. Post alternate versions of your articles and posts to 3rd party article directories, like ezinearticles.com, with rewrites of your articles and titles to maximize your organic rankings. I recommend 1-10 posts a day to your site to increase your search engine indexing and page count. But you can never post too much to your site as long as it’s all unique content. Over time, you can build your page count into the thousands of pages which will bring your site more free “organic” search traffic. Make sure you have the Sharethis.com social buttons at the top of each post and your Facebook fan page widget at the top of the right column of your site or blog. I recommend using the Facebook commenting plug-in at the bottom of each post, so it’s shared on Facebook instantly by your commenters. Check out aweber.com to implement a pop-up to gain the visitor’s name and email in exchange for your helpful guide or newsletter subscription. This can really maximize the number of people you can remarket to via email and send back to your site or fan page.

 5. Ask for Higher Commissions – asking your affiliate advertisers for better commission rates during the holidays is a great way to ensure you will maximize your earnings. Some advertisers may only do this if you have produced a good amount of sales volume in the past, but it never hurts to ask…they can only say no. Most affiliate advertisers have some room to increase affiliate commissions so you need to ask for a higher payout whenever possible. If they say no or are rude, tell them you will go and promote their competitor, which will change their attitude quickly. You can also offer paid placement on your website, blog, newsletter, or social networks. If you have a decent amount of traffic, fans and followers, there are advertisers that will pay an additional paid placement fee in addition to your affiliate commissions, so that’s a great reason to try to expand what you are doing steadily over time and build the relationship with your advertisers. You can sell them “Boosted Posts” to your fans on Facebook and charge an additional fee. Savvy advertisers know the value of a a promoted post on the right fan page, however it’s a recently new advertising medium so you have to suggest it and make it sound as great of an opportunity as it is. A few case studies wouldn’t hurt either.

 6. Email Your List – if you maintain a database of email addresses as you should, make sure you are messaging your email database at least weekly with the newest offers from your affiliate advertisers. Make sure you are growing your list with email opt-in plug-ins on your site like aweber.com. Take growing your email list seriously as it will pay dividends the larger a list it is. You can use services like icontact, constant contact, or mailchimp to blast your email list. Or just use aweber.com to handle it all. Make the investment in Dreamveaver to edit your HTML email, and have a nice HTML newsletter designed which you can use as a template for all your future blasts. This time of year, you can email your database daily if you have new promotions to share every day.

7. Run Sweepstakes and Contests –  running sweepstakes and contests on your website during the holiday time-frame is a great idea because you will gain more Facebook fans, email opt-ins, wall postings, tweets, and user data from your existing website traffic. Using Woobox.com is a great way to inexpensively run an exciting sweepstakes or contest on your site, fan page, email list, and twitter. If you can get your affiliate advertisers to supply the prizes for your sweepstakes…even better! You can do anything from giving away a $100 gift card to a multi-prize, mega-contest! This is the best ways to really maximize your traffic, fans, and followers. It’s my #1 recommendation to basically everyone, so make sure to implement a sweepstakes or contest during these pivotal next few weeks when traffic is up. Let me know if you need any ideas about how to run your sweepstakes promotion effectively! Here is a an article I wrote about how to run a holiday sweepstakes.

8. Turn on Paid Search – Pay-per-click search is still the #1 way to obtain targeted traffic, so why not turn on some PPC traffic to your site for the holidays! The only issues is the cost, check out Bing Ads for less expensive clicks under your popular keyword phrases. One great technique is to purchase keywords based on a merchant’s name with coupon code attached to it. Only certain companies even allow this and it can get quite competitive, but if you can drop your cookie on those types of searchers it should have a good profit level, since those searchers are likely in the buying process. But check with your advertisers before starting. Similarly you can target more general keyword phrases like “auto part coupon codes” (and even more product-specific searches with coupon code) and then link to a page of deals from affiliate advertisers. You could test that out to 100′s search phrases and seeing which converted and had a return. There are many angles to pursue with paid search, however since there is cost associated you have to tread extremely lightly with your keyword bids otherwise you will lose money and have nothing to show for it but some clicks.

9. Advertise for Fans on Facebook – The beautiful thing about Facebook advertising is the targeting! You can really drill down to the types of people you want to see your ads and gain just those people as fans. For instance you can target based on: age, location, sex, education, and “likes and interests” which ensures you will gain fans that are into the kinds of things that pertain to your niche or products/services you promote. There is a cost associated with this type of advertising, so you have to attempt to measure the amount of revenue your new fans are generating for you. If you can estimate your average per fan revenue you can determine how much you can afford to pay for fans and proceed to advertise each month for new fans. Then, you can do Boosted Posts to get them clicking and buying from the great deals you are sharing on your site! There’s your social media-based affiliate formula in a nutshell. ;)

10. Don’t Forget to Build Your LinkedIn – LinkedIn has really established itself as a great business-oriented social network, and worthy of spending time working it. I’ve been using it for years, but only recently have they made it more interactive and improved the usability so people will even spend time there. I absolutely love the new functionality. You can even share your affiliate deals on LinkedIn and your connections will see it. You can use it just like Facebook now. You can start a group about any niche or industry and people will just join it, which is valuable. You can really build up your connections by doing a “mass friend invite” from your email contacts. LinkedIn has fabulous tools for inviting everyone you know to get connected to you on LinkedIn. Once you have a decent amount of connections you can use LinkedIn to share your postings from your site, including your affiliate deals. In my opinion, LinkedIn is a valuable place to spend those precious online marketing hours, I would suggest an hour or so per day to really work LinkedIn and get some value out of it. Also, you never know who you can meet on LinkedIn professionally via the groups you may join, so always keep your eyes open and be proactive. However, don’t use it as just a place to post links to your affiliate deals or pages, or you run the risk of being seen as too self-promotional and obnoxious. You should attempted to deliver value to your connections by sharing valuable articles, contributing to discussions, liking and commenting on your contact’s posts, and overall being a great social networker.

11. Commission Junction (CJ) Product Widgets – CJ has recently rolled out their product widgets ad unit for blogs and websites. A widget is a slideshow, collage or grid that allows a publisher to enhance the display of products from joined advertisers on their site. Collages and grids are excellent for grouping complementary products. Slideshows will allow several different products to be displayed in one IAB unit. Here some videos of the 3 types of Widgets you can use:

Slideshow Widget Video: https://www.youtube.com/watch?v=qxFiWFVT2Hk#action=share

Collage Widget Video: https://www.youtube.com/watch?v=TmosyD8Y77E

Grid Widget Video: https://www.youtube.com/watch?v=RZoHUlukIJw

12. Instagram – Instagram is the hottest social network bar none. You should have an Instagram account for your website, so people can follow your website on Instagram. In your Instagram profile you can have a description and a url to your website or blog. However, you cannot use hyperlinks in your Instagram posts, however you can use hashtags, which bring in more followers and views to your posts. So you can make Instagram posts about products and deals and then say click the url above to find the deal on my site. Make sure to use hashtags prolifically so your images and videos can as many views as possible and it will also boost followers. Follow some company Instagram accounts with your own Instagram account so you can see how they go about it. Follow companies in your niche so it has some relevance to what you are doing.

13. Retargeting – Retargeting refers to using a service to cookie all of your website visitors so you can advertise to them when they leave your website, on the web and on Facebook. It’s a very common advertising method for ecommerce merchants, however not a lot of affiliate marketers are using it. Using visitor retargeting has cost, it’s charged on a CPM (cost-per-thousand ad impressions) model, so I don’t recommend it unless you are already earning revenue with your website or blog. The cost of retargeting correlates to your overall website traffic, so if you aren’t getting much traffic it won’t have much cost. Retargeting services don’t allow affiliate links to be used in the retargeting ads, so you have to simply advertise your website in general through the service. It’s basically like reminding your visitors about your site after they have left. You can exclude certain urls that people visited on your website from the retargeting network, which allows you to not waste money if you know the visitor visited a page that was “action-oriented.” I recommend using Adroll.com for visitor retargeting.

14. Top Tools for Maximizing Your Online Marketing Productivity:

  • Google Alerts – stay informed and emailed instantly whenever anything you are interested in hits the web.

  • Google Think Insights – amazing information and data!

  • Hootsuite – post across all of your social networks and pages at once. Invaluable!

  • Google Analytics – make sure you have this on all your sites and blogs to gain valuable insight into your visitors and their behavior.

  • Evernote – helps you remember everything and stay organized.

  • Bing Ads Keyword Research Tool – learn what people are searching for so you can optimize your website, blog, posts, and pages for SEO. Looks like they are giving a $50 credit right now!

These are some affiliate marketing strategies you can use to maximize your traffic and commissions during the holiday season! I hope it was helpful and let me know if there is anything you want to discuss more in-depth with me. I can provide a complimentary website analysis and feedback for you. I would love to hear from you either by phone or email!

Thanks and have a wonderful holiday season!

Evan Weber, CEO

Experience Advertising, Inc.

evan@experienceadvertising.com

Phone: 954-662-8010

Read More

14-Point Holiday Season Affiliate Marketing Tips, Strategies, and Tools

shutterstock_63491380_jpg_280x280_crop_q95

Hello there! I hope your 2013 is going well and you are ready to take advantage of the holiday shopping season. I wanted to put together some useful tips for generating more traffic and affiliate commissions during the busy holiday shopping season so you can maximize your affiliate marketing earnings. More people are shopping online this year than ever before, so it’s must to take advantage of that with your affiliate marketing efforts. Here are some online marketing tips you can use to maximize your online marketing activities this holiday shopping season:

1. Post About Hot Gift Items – posting about the hottest holiday gift items is a great way to build your site or blog with content people are actually searching for during the holidays, ex. “10 hottest gift ideas for 2013? or “What are the top gadget gifts for 2013?” Do your research and depending on your niche there will be a set of hot products that are in-demand this holiday season. Then, create pages on your site or blog with good content write-ups about these hot products and use “lists” as well because they tend to be read and shared, such as: Top 11 Tech Gadget Gifts for 2013, 6 Must-have Corporate Gifts Ideas to Impress Your Clients, 8 Innovated Gifts for Your Children. Titles like that can really pull in the traffic and are more likely to be commented on. Remember, the more content you post the more search rankings you can garner with each page of your site, so post a lot of pages and fill them with great, keyword-rich content and titles to maximize your SEO benefits. Gear your December promotions towards holiday savings, coupons, and great shopping deals, which a lot of people will be searching for those keyword phrases for various merchants, so make sure to weave that content into your postings and pages. Great deals for the holidays that can be promoted all month long every day. Finally, you have your after-Christmas sales that can promoted from every merchant you affiliate with.

 2. Ask for Special Coupons or Promos – asking your affiliate managers and advertisers for special deals, coupon promotions, or vanity coupon codes (coupon word matching your site)  are great ways to leverage your site’s branding to market exclusive deals to your traffic, subscribers, fans, and followers. Not all affiliate advertisers will be able to provide this because they can’t do it for everyone or may not at all due to lack of resources, but you can get lucky with a great promotions sometimes and really kill it. Make sure to get the current month’s deals from the advertisers you are promoting so the offers in the posts will be compelling and convert higher with your visitors. Make sure to keep your deals current and timely, otherwise visitors will hit brick walls when trying shop using the codes, which isn’t ideal at all. Just keep posting those great deals as you get them from your affiliate advertisers and then share the pasts/pages on Facebook and Twitter. Also, make sure you are emailing your database weekly with all the latest and greatest promotions.

 3. Ramp-Up Your Social Networking – Make sure you are adding Facebook friends, Facebook fans from your site traffic, and Twitter followers on a constant basis so you have more people to expose your offers, promotions, and pages to during the holidays. However, don’t crush people with too many offers in a short span or they may get turned off from your frequency. Don’t recommend something you haven’t tried yourself, however you can make product suggestions and promote really good deals and coupons from merchants you are affiliated with. If you always have fresh content and promotions your audience will really appreciate that and you will be building website branding with your traffic which is good for repeat traffic. Check out Facebook “Boosted” Posts which allow you to advertise your fan page wall post to a larger amount of your fans and their friends, it really spurs engagement! One of my $100 promoted posts got 3000 likes and a ton of comments, so the exposure can be huge. Also, Facebook allows you to promote a post on your personal profile, which can get you some extra exposure for cheap on Facebook.

 4. Increase Posting Frequency – Posting tons of original articles to your site or blog, then sharing it all socially, are the best ways to ramp up your traffic in advance of the holidays. Adding frequent posts of fresh content to your site can really expand the number of pages you have indexed in Google, Yahoo, and MSN/Bing which increases the chances your site will rank under a larger variety of search phrases and bring in more free traffic to your site. Once you make a new post on your site you can immediately share the title and page url on Facebook, Twitter, and your fan page. Make sure to add something like, “Isn’t this a wonderful deal?” to your postings to increase interaction and response especially on Facebook. Your goal is to get as make Likes, Comments, and Shares on Facebook as you possibly can to gain the most exposure and traffic. Post alternate versions of your articles and posts to 3rd party article directories, like ezinearticles.com, with rewrites of your articles and titles to maximize your organic rankings. I recommend 1-10 posts a day to your site to increase your search engine indexing and page count. But you can never post too much to your site as long as it’s all unique content. Over time, you can build your page count into the thousands of pages which will bring your site more free “organic” search traffic. Make sure you have the Sharethis.com social buttons at the top of each post and your Facebook fan page widget at the top of the right column of your site or blog. I recommend using the Facebook commenting plug-in at the bottom of each post, so it’s shared on Facebook instantly by your commenters. Check out aweber.com to implement a pop-up to gain the visitor’s name and email in exchange for your helpful guide or newsletter subscription. This can really maximize the number of people you can remarket to via email and send back to your site or fan page.

 5. Ask for Higher Commissions – asking your affiliate advertisers for better commission rates during the holidays is a great way to ensure you will maximize your earnings. Some advertisers may only do this if you have produced a good amount of sales volume in the past, but it never hurts to ask…they can only say no. Most affiliate advertisers have some room to increase affiliate commissions so you need to ask for a higher payout whenever possible. If they say no or are rude, tell them you will go and promote their competitor, which will change their attitude quickly. You can also offer paid placement on your website, blog, newsletter, or social networks. If you have a decent amount of traffic, fans and followers, there are advertisers that will pay an additional paid placement fee in addition to your affiliate commissions, so that’s a great reason to try to expand what you are doing steadily over time and build the relationship with your advertisers. You can sell them “Boosted Posts” to your fans on Facebook and charge an additional fee. Savvy advertisers know the value of a a promoted post on the right fan page, however it’s a recently new advertising medium so you have to suggest it and make it sound as great of an opportunity as it is. A few case studies wouldn’t hurt either.

 6. Email Your List – if you maintain a database of email addresses as you should, make sure you are messaging your email database at least weekly with the newest offers from your affiliate advertisers. Make sure you are growing your list with email opt-in plug-ins on your site like aweber.com. Take growing your email list seriously as it will pay dividends the larger a list it is. You can use services like icontact, constant contact, or mailchimp to blast your email list. Or just use aweber.com to handle it all. Make the investment in Dreamveaver to edit your HTML email, and have a nice HTML newsletter designed which you can use as a template for all your future blasts. This time of year, you can email your database daily if you have new promotions to share every day.

7. Run Sweepstakes and Contests –  running sweepstakes and contests on your website during the holiday time-frame is a great idea because you will gain more Facebook fans, email opt-ins, wall postings, tweets, and user data from your existing website traffic. Using Woobox.com is a great way to inexpensively run an exciting sweepstakes or contest on your site, fan page, email list, and twitter. If you can get your affiliate advertisers to supply the prizes for your sweepstakes…even better! You can do anything from giving away a $100 gift card to a multi-prize, mega-contest! This is the best ways to really maximize your traffic, fans, and followers. It’s my #1 recommendation to basically everyone, so make sure to implement a sweepstakes or contest during these pivotal next few weeks when traffic is up. Let me know if you need any ideas about how to run your sweepstakes promotion effectively! Here is a an article I wrote about how to run a holiday sweepstakes.

8. Turn on Paid Search – Pay-per-click search is still the #1 way to obtain targeted traffic, so why not turn on some PPC traffic to your site for the holidays! The only issues is the cost, check out Bing Ads for less expensive clicks under your popular keyword phrases. One great technique is to purchase keywords based on a merchant’s name with coupon code attached to it. Only certain companies even allow this and it can get quite competitive, but if you can drop your cookie on those types of searchers it should have a good profit level, since those searchers are likely in the buying process. But check with your advertisers before starting. Similarly you can target more general keyword phrases like “auto part coupon codes” (and even more product-specific searches with coupon code) and then link to a page of deals from affiliate advertisers. You could test that out to 100′s search phrases and seeing which converted and had a return. There are many angles to pursue with paid search, however since there is cost associated you have to tread extremely lightly with your keyword bids otherwise you will lose money and have nothing to show for it but some clicks.

9. Advertise for Fans on Facebook – The beautiful thing about Facebook advertising is the targeting! You can really drill down to the types of people you want to see your ads and gain just those people as fans. For instance you can target based on: age, location, sex, education, and “likes and interests” which ensures you will gain fans that are into the kinds of things that pertain to your niche or products/services you promote. There is a cost associated with this type of advertising, so you have to attempt to measure the amount of revenue your new fans are generating for you. If you can estimate your average per fan revenue you can determine how much you can afford to pay for fans and proceed to advertise each month for new fans. Then, you can do Boosted Posts to get them clicking and buying from the great deals you are sharing on your site! There’s your social media-based affiliate formula in a nutshell. ;)

10. Don’t Forget to Build Your LinkedIn – LinkedIn has really established itself as a great business-oriented social network, and worthy of spending time working it. I’ve been using it for years, but only recently have they made it more interactive and improved the usability so people will even spend time there. I absolutely love the new functionality. You can even share your affiliate deals on LinkedIn and your connections will see it. You can use it just like Facebook now. You can start a group about any niche or industry and people will just join it, which is valuable. You can really build up your connections by doing a “mass friend invite” from your email contacts. LinkedIn has fabulous tools for inviting everyone you know to get connected to you on LinkedIn. Once you have a decent amount of connections you can use LinkedIn to share your postings from your site, including your affiliate deals. In my opinion, LinkedIn is a valuable place to spend those precious online marketing hours, I would suggest an hour or so per day to really work LinkedIn and get some value out of it. Also, you never know who you can meet on LinkedIn professionally via the groups you may join, so always keep your eyes open and be proactive. However, don’t use it as just a place to post links to your affiliate deals or pages, or you run the risk of being seen as too self-promotional and obnoxious. You should attempted to deliver value to your connections by sharing valuable articles, contributing to discussions, liking and commenting on your contact’s posts, and overall being a great social networker.

11. Commission Junction (CJ) Product Widgets – CJ has recently rolled out their product widgets ad unit for blogs and websites. A widget is a slideshow, collage or grid that allows a publisher to enhance the display of products from joined advertisers on their site. Collages and grids are excellent for grouping complementary products. Slideshows will allow several different products to be displayed in one IAB unit. Here some videos of the 3 types of Widgets you can use:

Slideshow Widget Video: https://www.youtube.com/watch?v=qxFiWFVT2Hk#action=share

Collage Widget Video: https://www.youtube.com/watch?v=TmosyD8Y77E

Grid Widget Video: https://www.youtube.com/watch?v=RZoHUlukIJw

12. Instagram – Instagram is the hottest social network bar none. You should have an Instagram account for your website, so people can follow your website on Instagram. In your Instagram profile you can have a description and a url to your website or blog. However, you cannot use hyperlinks in your Instagram posts, however you can use hashtags, which bring in more followers and views to your posts. So you can make Instagram posts about products and deals and then say click the url above to find the deal on my site. Make sure to use hashtags prolifically so your images and videos can as many views as possible and it will also boost followers. Follow some company Instagram accounts with your own Instagram account so you can see how they go about it. Follow companies in your niche so it has some relevance to what you are doing.

13. Retargeting – Retargeting refers to using a service to cookie all of your website visitors so you can advertise to them when they leave your website, on the web and on Facebook. It’s a very common advertising method for ecommerce merchants, however not a lot of affiliate marketers are using it. Using visitor retargeting has cost, it’s charged on a CPM (cost-per-thousand ad impressions) model, so I don’t recommend it unless you are already earning revenue with your website or blog. The cost of retargeting correlates to your overall website traffic, so if you aren’t getting much traffic it won’t have much cost. Retargeting services don’t allow affiliate links to be used in the retargeting ads, so you have to simply advertise your website in general through the service. It’s basically like reminding your visitors about your site after they have left. You can exclude certain urls that people visited on your website from the retargeting network, which allows you to not waste money if you know the visitor visited a page that was “action-oriented.” I recommend using Adroll.com for visitor retargeting.

14. Top Tools for Maximizing Your Online Marketing Productivity:

  • Google Alerts – stay informed and emailed instantly whenever anything you are interested in hits the web.

  • Google Think Insights – amazing information and data!

  • Hootsuite – post across all of your social networks and pages at once. Invaluable!

  • Google Analytics – make sure you have this on all your sites and blogs to gain valuable insight into your visitors and their behavior.

  • Evernote – helps you remember everything and stay organized.

  • Bing Ads Keyword Research Tool – learn what people are searching for so you can optimize your website, blog, posts, and pages for SEO. Looks like they are giving a $50 credit right now!

These are some affiliate marketing strategies you can use to maximize your traffic and commissions during the holiday season! I hope it was helpful and let me know if there is anything you want to discuss more in-depth with me. I can provide a complimentary website analysis and feedback for you. I would love to hear from you either by phone or email!

Thanks and have a wonderful holiday season!

Evan Weber, CEO

Experience Advertising, Inc.

evan@experienceadvertising.com

Phone: 954-662-8010

Read More

Bluum.com Launches Baby Box Subscription Affiliate Program on the CJ Network with Experience Advertising Managing

bluumbox

Hey all! Great news…we have just launched the Bluum.com affiliate program on the CJ.com affiliate network. Bluum has a team of expert m.o.m.’s (managers of merchandising) who spend their days trying new products, meeting and getting to know brands. It’s their mission to evaluate whether a brand is a good fit to join the lineup of bluum’s products. Doing that, the team applies hard criteria to make sure we only send responsibly sourced, free of dangerous chemicals and in most cases organically manufactured products that are healthy for baby and mom. Bluum currently works with more than 350 brands and over 1,000 different products.

A lot has changed since the early days when we packaged boxes here in our office. Because personalizing each box for each subscriber is very important to us, we gave the job of packaging our boxes to the experts at a fulfillment center. However, the products that end up in your box run through our own technology that ensures the products are suitable for your child’s age, gender and developmental stage, as well as your lifestyle choices, milestones and needs that your little one encounters. Boxes have a value of $40 or more and contain 5 or more full-size products. The age range begins with our pregnancy line where products are covering the life of a soon-to-be mom and a few items for the growing child. The baby line covers monthly boxes from newborn to 12 months. Toddlers range from 13 to 36 months and are followed by pre-K and pre-school boxes for children all the way up to 5 years. Don’t forget, there are always one or two surprises for mom, too! Each box is individually curated for each subscriber and packed by hand in Connecticut. We source our material in the USA and are proud to do so.

We look forward to working directly with you as our web publisher on CJ.com!

 

Read More

Bluum.com Launches Baby Box Subscription Affiliate Program on the CJ Network with Experience Advertising Managing

bluumbox

Hey all! Great news…we have just launched the Bluum.com affiliate program on the CJ.com affiliate network. Bluum has a team of expert m.o.m.’s (managers of merchandising) who spend their days trying new products, meeting and getting to know brands. It’s their mission to evaluate whether a brand is a good fit to join the lineup of bluum’s products. Doing that, the team applies hard criteria to make sure we only send responsibly sourced, free of dangerous chemicals and in most cases organically manufactured products that are healthy for baby and mom. Bluum currently works with more than 350 brands and over 1,000 different products.

A lot has changed since the early days when we packaged boxes here in our office. Because personalizing each box for each subscriber is very important to us, we gave the job of packaging our boxes to the experts at a fulfillment center. However, the products that end up in your box run through our own technology that ensures the products are suitable for your child’s age, gender and developmental stage, as well as your lifestyle choices, milestones and needs that your little one encounters. Boxes have a value of $40 or more and contain 5 or more full-size products. The age range begins with our pregnancy line where products are covering the life of a soon-to-be mom and a few items for the growing child. The baby line covers monthly boxes from newborn to 12 months. Toddlers range from 13 to 36 months and are followed by pre-K and pre-school boxes for children all the way up to 5 years. Don’t forget, there are always one or two surprises for mom, too! Each box is individually curated for each subscriber and packed by hand in Connecticut. We source our material in the USA and are proud to do so.

We look forward to working directly with you as our web publisher on CJ.com!

 

Read More

How to Launch an Exciting Holiday Sweepstakes to Grow Facebook Fans, Revenue, and Tweets

I wanted to share with you this quick and effective social media strategy to grow Facebook page likes, email opt-ins, and tweets for your company. As you know, growing Facebook likes isn’t easy unless you are willing to throw a bunch of money at fan advertising. Probably the best way to grow engagement and likes is by running a sweepstakes or contest as a Facebook app. All the biggest companies run sweepstakes on a frequent basis, and the holidays are probably the best time to do so.

At my agency, Experience Advertising, we leverage the Woobox.com platform to run our client’s sweepstakes and photo contests. Here is an inexpensive, effective sweepstakes idea you can run for you company and launch in days:

Step 1: Sign-up for a Woobox.com account and choose to run a sweepstakes.
Step 2: Set-up the parameters of your sweepstakes and upload graphics. (4 graphics are required – example below)
Step 3: Connect Woobox to your Facebook company page.
Step 4: Launch sweepstakes.
Step 5: Announce and promote the sweepstakes on your Facebook page, website, and to email databases.

This sweepstakes strategy will absolutely rocket your Facebook fans, gather emails from your website visitors, and grow your branded tweets. I have put together an example sweepstakes for my agency, giving away the new iPad Air, and it’s already grown our page likes by over 2000 in a week and half, see it here.

Not only will running this type of sweepstakes rocket your Facebook fans, but it will actually increase sales because when you promote it on your website it gathers email opt-ins of your site visitors that you can add to your follow-up email campaigns. So there are multiple benefits to running this type of sweepstakes. It’s a great way to convert your email databases into Facebook fans because they have to like your page to enter the sweepstakes, which is a great way to boost engagement socially.

Let me know if you would like to have a quick discussion about how to implement this same type of sweepstakes for your company. My agency can handle the design and implementation of your sweepstakes and have it done a couple of days. We also handle other digital agency services like SEM, content writing, conversion rate optimization, affiliate programs, and email marketing. Here is a link to our media kit. Let me know if you have any questions, I’m always up for a great conversation!

Thanks and have a great week.

Evan Weber, CEO
Experience Advertising, Inc.
Phone: 954-662-8010
evan@experienceadvertising.com
LinkedIn Profile

810x650

Read More

How to Launch an Exciting Holiday Sweepstakes to Grow Facebook Fans, Revenue, and Tweets

I wanted to share with you this quick and effective social media strategy to grow Facebook page likes, email opt-ins, and tweets for your company. As you know, growing Facebook likes isn’t easy unless you are willing to throw a bunch of money at fan advertising. Probably the best way to grow engagement and likes is by running a sweepstakes or contest as a Facebook app. All the biggest companies run sweepstakes on a frequent basis, and the holidays are probably the best time to do so.

At my agency, Experience Advertising, we leverage the Woobox.com platform to run our client’s sweepstakes and photo contests. Here is an inexpensive, effective sweepstakes idea you can run for you company and launch in days:

Step 1: Sign-up for a Woobox.com account and choose to run a sweepstakes.
Step 2: Set-up the parameters of your sweepstakes and upload graphics. (4 graphics are required – example below)
Step 3: Connect Woobox to your Facebook company page.
Step 4: Launch sweepstakes.
Step 5: Announce and promote the sweepstakes on your Facebook page, website, and to email databases.

This sweepstakes strategy will absolutely rocket your Facebook fans, gather emails from your website visitors, and grow your branded tweets. I have put together an example sweepstakes for my agency, giving away the new iPad Air, and it’s already grown our page likes by over 2000 in a week and half, see it here.

Not only will running this type of sweepstakes rocket your Facebook fans, but it will actually increase sales because when you promote it on your website it gathers email opt-ins of your site visitors that you can add to your follow-up email campaigns. So there are multiple benefits to running this type of sweepstakes. It’s a great way to convert your email databases into Facebook fans because they have to like your page to enter the sweepstakes, which is a great way to boost engagement socially.

Let me know if you would like to have a quick discussion about how to implement this same type of sweepstakes for your company. My agency can handle the design and implementation of your sweepstakes and have it done a couple of days. We also handle other digital agency services like SEM, content writing, conversion rate optimization, affiliate programs, and email marketing. Here is a link to our media kit. Let me know if you have any questions, I’m always up for a great conversation!

Thanks and have a great week.

Evan Weber, CEO
Experience Advertising, Inc.
Phone: 954-662-8010
evan@experienceadvertising.com
LinkedIn Profile

810x650

Read More

A/B Testing for Mobile Websites Webinar

Split testing is incredibly important as all good marketers know.

A/B split testing on mobile is extremely important as more marketers are realizing in 2013 and definitely into 2014. I came across this webinar this morning and thought I’d share as it’s always a good idea to hear tactics from others to improve conversions (especially in mobile):

In one hour, you’ll learn:

How the right mobile strategy can accelerate your marketing ROI

Key mobile web design elements that improve conversions

How to use mobile A/B testing to drive conversions through the roof

via A/B Testing for Mobile Websites: A Crash Course Webinar | Mobify.

Read More

A/B Testing for Mobile Websites Webinar

Split testing is incredibly important as all good marketers know.

A/B split testing on mobile is extremely important as more marketers are realizing in 2013 and definitely into 2014. I came across this webinar this morning and thought I’d share as it’s always a good idea to hear tactics from others to improve conversions (especially in mobile):

In one hour, you’ll learn:

How the right mobile strategy can accelerate your marketing ROI

Key mobile web design elements that improve conversions

How to use mobile A/B testing to drive conversions through the roof

via A/B Testing for Mobile Websites: A Crash Course Webinar | Mobify.

Read More

Pinterest Suggestions from Sony

Screenshot_111313_061053_PM

Interestingly enough, Sony has been a great study for how businesses (large and small) can leverage Pinterest to drive traffic and revenue back to a site.

Sony has done a great job of not just community evangelization and using Pinterest as a place to engage current and potential customers, but they have also successfully cross promoted their own account there with promotional emails to existing newsletter subscribers.

The one thing many companies, especially in the performance marketing industry, look over when creating social media campaigns is the need to promote accounts via something like an existing newsletter subscriber base. By combining those two, there’s a great potential left on the table for many companies…

Pinterest Suggestions from Sony

1. Send a dedicated Pinterest email to showcase your boards and encourage following

2. Add the Pin It button next to product shots in emails to get people pinning

3. Create unique boards that appeal to different groups of people

via Sony: Making email more interesting with Pinterest | Pinterest for Business.

Read More

Twitter Rolls Out Great New Analytics Update

Twitter quietly rolled out a huge and needed update to its developing analytics offering for businesses using its ad system to promote tweets and accounts.

Google obviously rules the roost when it comes to advertising on the web, but as Google continues to try and find its own footing with the Hummingbird update to better encompass mobile user experience (which is an important and growing traffic segment, of course), Twitter really has a chance to grab and keep substantial traffic when it comes to mobile users. According to Twitter, there are 230 million users of their services globally, and 76% access Twitter on a mobile device. Unlike Facebook, Twitter has a real chance to be a dagger in Google’s side given its focus on the mobile experience.

If it can better deliver ads and messaging to those users, there’s a real income source for Twitter to be had.

By offering companies the ability to segment down to the mobile OS and device versions along with location, this could be a big deal for Twitter over the long haul.

BTW If you’re not reading the Twitter Advertising Blog, you’re missing out.

Previously, we offered advertisers the ability to reach our highly mobile users by targeting only their operating system. Today we’re announcing greater flexibility to this targeting capability: Now all advertisers can segment audiences on iOS and Android by operating system version, specific device, and WiFi connectivity. And we’re also introducing granular reporting analytics for these targeting types across all campaigns.

via Enhanced mobile targeting by device, OS version, wifi | Twitter Blogs.

Read More

Pinterest Suggestions from Sony

Screenshot_111313_061053_PM

Interestingly enough, Sony has been a great study for how businesses (large and small) can leverage Pinterest to drive traffic and revenue back to a site.

Sony has done a great job of not just community evangelization and using Pinterest as a place to engage current and potential customers, but they have also successfully cross promoted their own account there with promotional emails to existing newsletter subscribers.

The one thing many companies, especially in the performance marketing industry, look over when creating social media campaigns is the need to promote accounts via something like an existing newsletter subscriber base. By combining those two, there’s a great potential left on the table for many companies…

Pinterest Suggestions from Sony

1. Send a dedicated Pinterest email to showcase your boards and encourage following

2. Add the Pin It button next to product shots in emails to get people pinning

3. Create unique boards that appeal to different groups of people

via Sony: Making email more interesting with Pinterest | Pinterest for Business.

Read More

Twitter Rolls Out Great New Analytics Update

Twitter quietly rolled out a huge and needed update to its developing analytics offering for businesses using its ad system to promote tweets and accounts.

Google obviously rules the roost when it comes to advertising on the web, but as Google continues to try and find its own footing with the Hummingbird update to better encompass mobile user experience (which is an important and growing traffic segment, of course), Twitter really has a chance to grab and keep substantial traffic when it comes to mobile users. According to Twitter, there are 230 million users of their services globally, and 76% access Twitter on a mobile device. Unlike Facebook, Twitter has a real chance to be a dagger in Google’s side given its focus on the mobile experience.

If it can better deliver ads and messaging to those users, there’s a real income source for Twitter to be had.

By offering companies the ability to segment down to the mobile OS and device versions along with location, this could be a big deal for Twitter over the long haul.

BTW If you’re not reading the Twitter Advertising Blog, you’re missing out.

Previously, we offered advertisers the ability to reach our highly mobile users by targeting only their operating system. Today we’re announcing greater flexibility to this targeting capability: Now all advertisers can segment audiences on iOS and Android by operating system version, specific device, and WiFi connectivity. And we’re also introducing granular reporting analytics for these targeting types across all campaigns.

via Enhanced mobile targeting by device, OS version, wifi | Twitter Blogs.

Read More