I’m so excited about how our Facebook Advertising campaigns have been going! I really think Facebook Ads represents the greatest opportunity for generating targeted traffic to your site or Facebook Fan Page of anything that has come along since pay-per-click search advertising on Google and Yahoo. Facebook really represents the next wave of almost limitless ad inventory for national advertisers, affiliate marketers, and small businesses due to their staggering reach. Really anyone can promote anything at all through Facebook Ads and get their ads in front of a very targeted audience.

The main reason Facebook is such a great advertising platform is the targeting is so good. For example, if you are selling baby toys, you can target only women, between the ages of 25-40, that are fans of Toys R Us, Huggies, or another “interest” that would imply they have small children. Another example might be you are trying to acquire targeted fans for your Facebook fan page which is a bar or nightclub, so you can target men and women, between the ages of 21-35, that live in particular zip codes surrounding the location of the bar or club, which is great for local businesses because you know your ads will only be seen in a local area. Another really cool aspect is that you can see exactly how many possible people your ads will be exposed to when choosing your targeting options. With the ability to target “likes” and “interests” of people on Facebook there really is a limitless amount of ad inventory you can go after to see if it converts into sales or leads for you.

Facebook Ads gives you the opportunity to try various images, titles, and descriptions, which means you have to continuously “tweak” you ads to get the highest click-through (CTR) and conversion rate for your ad dollars. That’s the nice thing actually, you can try various ad elements to get your best possible combination of all three elements. You should definitely use some kind of tracking system of some sort to measure the return-on-investment (ROI) of your various campaigns and ads themselves.

Facebook Ad campaigns can be run on either a cost-per-click (CPC) or a cost-per-impression (CPM - per 1000 ad impressions). CPC is a flat cost-per-click for everyone that actually clicks on your ad or “likes” your fan page. Cost-per-impression will charge you a certain amount for every thousand ad impressions you receive, which can actually work out better than a CPC in some instances. What’s nice is they show you what your campaign is working out to on a CPC and CPM basis so you can see which you want to run on.

While targeted pay-per-click search traffic from Google and Yahoo is still the best way to send relevant paid traffic your site, Facebook Advertising is the next huge wave of online ad inventory that can be leveraged to drive in customers and fans. If you aren’t using this platform you absolutely should. If you are interested in have a good, competent outsourced social media company handle it for you email: evan at experienceadvertising.com. Thanks and happy advertising!

Announcing the launch of a new affiliate network called RevenueCurve. RevenueCurve is owned by Robin Zygelman who has been in the online marketing space for numerous years and is great to work with. She has put together an amazing network of exclusive offers heavily focused on the Pet industry, which is a multi-billion dollar industry you can capitalize on as an affiliate marketer. There are also other types of offers in other categories as well, with more added daily.

You can sign-up as an Affiliate here. Thanks for checking it out. You will really enjoy working Robin and her team to propel your affiliate marketing efforts into over-drive!

1. Build Organic Traffic - Post fresh content, articles, blog posts, Tags
2. Posting Frequency - Several times a day works best
3. Target obscure, less competitive keyword phrases, i.e. long-tail
4. Syndicate your RSS feeds - Robin Good; manual RSS submission
5. Social Bookmark all your articles and posts - Digg, Delicious
6. Post your content to Twitter, Facebook, et al - Ping.fm
7. Incoporate social sharing features - Facebook Like button, Wibiya
8. Post good comments on related blogs - Google Blog Search
9. Submit articles to article directories - EzineArticles.com
10. Join related forums - set-up signature links and post!

These are but a few ways to increase your free traffic….now go out and build the web!

The fine folks (not) of AM Navigator felt it necessary to trash Experience Advertising on ABestWeb a couple of years ago due to the fact that I was running a competitive ad in Google against their company name which wasn’t unethical, but designed to give companies options when looking for affiliate management companies. Geno P. obviously thinks he is an authority in the affiliate marketing space, which is probably questionable at best. So I would basically consider AMNavigator to be an unethical affiliate management company for slandering Experience Advertising because they are obviously insecure about their own company and feel the need to trash other OPMs that are doing a good job. I wasn’t going to even post anything about Geno and AM Navigator because I don’t even consider them competition but since the abestweb thread he wrote about my company ranks well in Google, it’s time to give him back some of his own crap and get a ranking just like he achieved for my company name (purely since I can). I work very hard to be ethical and a great affiliate management agency, so to have an issue with the my Google ad, which I took down immediately after it became an issue, is one thing but to brag about how well it ranks is only pissing me off and therefore this post was written to rank and call his company unethical as well. Grow up buddy and focus on working with your affiliates instead of espousing slanderous comments about other competitors.

Performance-based marketing (aka affiliate marketing) is a tremendous channel for online merchants and lead generators to grow and make prosper, but it definitely isn’t without its share of issues. Here are some of the issues in performance-based marketing you may face:

Affiliate tax legislation - these are taxes, state taxes, that have been levied by huge states like New York, that will then tax merchants of affiliates that produce sales out of that state. The Performance Marketing Association is something that everyone in performance marketing should join and be a member of. Go to their site, performancemarketingassociation.com and you can get all the latest affiliate tax updates and how it possibly affects you as an affiliate or merchant.

Fraudulent sales - Fraud sales, or placing bogus sales or leads through affiliate links, is kind of the dirty little secret of the performance marketing world because there are a lot of shenanigans that go on in the industry behind the scenes. You have to have a really good fraud prevention process in place to stop if from happening, whether you have to call every order that comes in or every lead that comes in…you may have to do that in order to verify the quality on the different traffic sources that you’re running on a performance basis. Especially when you’ve opened it up to numerous CPA networks and large affiliate networks. When you have 5,000 or 10,000 affiliates, you have to look into individual traffic sources on a per affiliate/partner basis and make sure the quality is there, if it’s not quality then the source has to be addressed.

Same order ID and multiple referrers - This can happen when you are an Advertiser/Merchant multiple networks, you can have the same order ID credited across various networks because various pixels are showing up on the conformation page and this is definitely going to happen if you’re running at a lot of affiliate networks. So at the end of every month you have to look at all the orders in your internal database and compare them against the different networks’ reporting systems. Make sure all the numbers match-up, so you know you’re not overpaying or underpaying for that month’s worth of sales or leads.

TradeMark Infringement - Some companies allow affiliates to bid on their trademark (company name) via paid search…some don’t. It can be very lucrative for affiliates or it can be very troubling for merchants. It just depends on your philosophy. I usually advocate for an open search policy, but it really depends on the merchant and how much of their own paid search they are spending money on. If you don’t want to sacrifice any ROI on your paid search, you probably should have strict trademark restrictions with your affiliates. If you don’t mind affiliates bidding on your company name you can achieve a nice amount of saturation on the search results page and increase click thru rates.

Who will manage your affiliates? Don’t just let anyone manage you affiliates and partners. Don’t let some intern manage it or kid that just graduated from college who knows nothing about the search engines or HTML or affiliate marketing. Don’t allow an outsourced affiliate manager without proven experience and strategy manage it because it will be wasted time and I’ve even seen poor agencies kill a program. Because if you do either of these things, you’re going to get exactly what you put into it, a whole lot of nothing. So you have to use very, very competent, experienced, pro-active affiliate managers handle it, whether they be in-house or outsourced. Outsourced affiliate managers can be good, because outsource companies have a lot of contacts already, they already have a large affiliate database that they can prospect from. So outsourcing it can actually get you further quicker in my opinion.

Who will do your business development? Business development should be done internally as far as I’m concerned. You should have somebody that is reaching out to companies and approaching them on a rev-share basis saying we’d love to work with your company, maybe we can send you to our newsletter, you can send us to your newsletter…things like that. Find equally large companies and web properties to you own and propose some kind of ad inventory swap or newsletter placement swap and pay each other on whatever sold. You can do that with 50 or 100 companies a year and really broaden out your reach and that’s all performance marketing, everything is on a performance basis.

What’s your strategy to grow this channel? Strategize on growing your performance marketing channel and then execute on it, don’t just strategize and then turn it over to someone and do nothing because then what’s the point. So you really have to execute after you strategize. Be aggressive with your strategy to grow the channel and don’t be weak with it or it will go nowhere.

How are we motivating affiliates and partners? You have to always think about how to motivate people to participate more and produce more. Affiliates and partners can be divided into different groups and buckets and then you can take the smaller buckets and graduate them to larger and take people who never produce and turn them into producers through various strategies and that’s how you maximized your participation level, which then maximizes the sales levels which go up as you have more people sending traffic.

So how much money should we invest in this channel? Don’t be cheap! You can do it with nothing or you can do it with quite a bit of money. Probably $40,000 or $50,000 can be invested in the first year to grow an affiliate program, if not more to really building out a good affiliate channel (and that’s not even including the labor and whoever you’re bringing on board to handle this for you or if you’re outsourcing it). So you really should talk to someone qualified to advise you on how much to spend, and where to spend it, and then if you’re willing to spend you can get a great result by spending a little bit of money through affiliate recruiting and through advertising in the right venues. If you are cheap with affiliates and partners you won’t get the growth you want.

How long should it take to grow a performance marketing or affiliate program? This depends on a few factors. This is the number one questions I have to answer in my agency and just talking to people on a daily basis. It depends on the website, it depends on the niche, it depends on how much traffic is out there in the niche, depends on your conversion rate and your payout. So there are many factors, but you have to be very realistic as to the time frame that it takes to grow a channel like this. It could take six months to a year to even really start being really happy with how much performance you’re getting out of this channel. But if you stick to it and really grind it hard every month and every year, it will grow year over year exponentially. You just have to take it really seriously and put the right strategy and resources behind it.

These are some of the issues in the Performance-based marketing industry. I hope you enjoyed the content! Thanks!

Hello all my CostPerNews subscribers! I hope you are having a good week thus far. Great news! I have been asked to be a speaker at the Affiliate Summit in New York City, Sunday, 3 PM, August 15th, 2010. My session will be about niche site building and content strategies to generate affiliate commissions. I plan to bring as much knowledge, tips, and strategies that will render all “affiliate systems” pointless. I hope you will join my presentation and I look forward to speaking to you afterwards. I will be available to speak with whomever would like to pick my brain about Internet marketing in general. I look forward to meeting you at ASE10 NY! Hope you have a fantastic week and see you then!
- Evan, CEO, experience Advertising

There are a lot of companies launching into the performance marketing space with an affiliate program, a great amount of desire, and “wanting-ness” to succeed. But if you don’t have certain things in place, it’s going to fall flat on its face or never gain the traction that you want it to.

So, the first thing you need to address is your website and your conversion rate. How well does it convert? How well does your landing page convert? Do your part. If your website isn’t performing like a rock star, your affiliates aren’t going to be very happy. If they send 100 quality clicks and they aren’t making any sales they are going to say, “this sucks” and they will move on and you are going to lose the opportunity to get them as a regular producer. Now, if they’ve sent the same 100 clicks and they got three sales and they made $50-100, then you are in the ball game. So you have to keep working on your website to make sure it performs for your affiliates to gain traction.

Effective ad units and banners are a must. You have to have dynamic banners, good text, and email creatives. However, the creative you are using to facilitate your partners has to be high-end, has to look good, has to have calls to actions, has to have a high click-through rate in order to just get the clicks. Give them a chance actually to make a conversion now that you’ve got to them there. Reliable tracking is essential. We recommend HasOffers to handle internal tracking. With internal tracking you can track everything. Not only can you track direct partnership and affiliates, you can track major networks and CPA networks all through one central interface. You can also track your paid search and whatever other paid campaign you are engaging in.

You must have responsive, pro-active affiliate managers…this I can’t stress enough. I would say 90% of affiliate managers aren’t pro-active enough and that might even be a generous amount, giving them a 10% pro-active rate, because a lot of the problem is people don’t know what to say to people. So if you don’t have a very experience affiliate management person in-house or using a very competent affiliate management agency, it’s kind of like babysitting your kid with a zombie. They’re not going to get that nurturing and that education that they deserve and that’s going to enrich their lives. They are going to get someone that’s sitting there on the couch watching TV while your kid beats his head against the wall. So you need really good affiliate management or partner management, and then obviously you have to take it really, really seriously.

Have a strategy for your affiliate marketing growth…put a strategy together! Ask yourself: How are we growing this affiliate channel? The performance channel in Q1, Q2, Q3, Q4? Don’t be cheap, don’t say, “what’s the cheapest we can do this for”, say “what can we spend to grow this effectively and what’s a good expenditure of money to grow our affiliates.” If you can spend money wisely, you can really grow your affiliate channel broadly and very quickly, but you have to do the right things and you just don’t spend money willy-nilly anywhere, but you should confer with somebody that can advise you accurately on how to spend the money. You can effectively spend money to grow your affiliates and grow your partners, but like I said, talk to the right people to advise you.

You should be offering to provide tools, resources, and training for your affiliates. Give them resources, give them tools, give them keywords, give them content, fresh content, unique content, something they can use to market with. If you facilitate people they will market easier. It will be a much broader program if you can facilitate a thousand people as opposed to a hundred people. So you really have to manage on a broad basis in order to get the most participation.

Behavioral re-targeting is something that’s sort of all the rage. Try out companies like FetchBack, Advertise.com, and Google (does behavioral re-targeting now through AdWords). It’s going to increase conversions overtime by retargeting them with banners when they leave the site. When they visit, the affiliate cookies are going to drop, and they are going to make the sale. So when you’re retargeting the visitors of your site, you’re kind of giving an affiliate a chance to get an extra conversion, which only benefits them and you.

Find more partners and do more BizDev, BizDev, BizDev. I will beat my head against the wall about Biz Dev because companies just don’t do it enough and they don’t do it smartly. It’s really kind of troubling to me because it could be so effective if you just did it occasionally with the right amount of gusto and the right amount of follow-up. Business development is a very effective thing to do, but a lot of companies just don’t do it the right way, so it’s a little personally frustrating, but it can be done properly and it can be fruitfully.

Networking socially through social networking is an absolutely must! Your affiliate managers, your business development people, your marketing directors, they should all be on Facebook and Twitter, working your fan page, on forums, meeting people, networking with people, getting Linkedin with people, building their networks. In my own personal network, I have over 2000 LinkedIn connections that I worked very hard for years to acquire and it took a lot of work, but it allows me to have a lot of reach and have a lot of partners that I can turn to in a second to work with. So building their own personal contact network on behalf of your company is very, very important.

Affiliate conferences are very important to developing relationships. Affiliate Summit, that’s definitely the number #1 conference. Great show…everyone should go to at least one of them a year. Ad-Tech is sort of the mother of all digital marketing conferences and I think the New York Show and the San Fran Show are a must. LeadsCon is a newer show that focus on lead generation and they’re having one very shortly and then the Performance Marketing Expo is the new show that is coming to Miami this September, and this is going to have some great speakers and some great attendees. Should be a great show. So you should be sending someone from your company to these shows every year to meet people and to network…and tell them not to be scared! Tell them to be friendly and go up to people and shake people’s hand. Tell them what you do, ask what they do. If they aren’t going to network, don’t even bother, don’t sending them, make sure they’re really friendly and proactive.

These are but a few of the ways you can ensure you gain traction with your affiliate marketing program. Thank for reading and let me know your comments!

Okay, so what types of affiliates, publishers, and partners are there really out there for Advertisers to work with? There really are so many different types, it’s such a large industry. Over the last 10 or 12 years affiliate marketing has really exploded. I mean it’s really a worldwide phenomenon. Here are some of the various types of affiliate marketers:

Webmasters - Webmasters are people building sites and people who own sites. There are an infinite number of webmasters out there who are in various stages of expertise and development of their website, or multiple website, that will likely have signed up for a CJ or Shareasale, and you can meet them through there and you can also flat out contact their website if you find it and say, “Hello, I found your website, I’d love to partner with you. This is pay out we can offer.” If you do it in large amounts you’ll get a certain amount of response.

Search Affiliates - SEO, PPC, media buying - there is a whole crop of affiliates who spend their own money and really try to leverage the search engines, Facebook advertising, and various other paid advertising models in order to generate an ROI for themselves with affiliate offers. This is a whole sub-culture, really you could say, because they are usually very entrepreneurial business minded, smart people, testing different things. These are affiliates you want to have as partners as long as they are following the right procedures and rules. SEO and media buying affiliates can really drive a ton of traffic and revenue for you. So these affiliates need to be catered to and made friends with.

Bloggers - bloggers are great for posting content about your company, reviewing new products, you can send them samples, you can say “hey review our product on your site, here is a sample”, which can be very effective at spreading the word. Not only that, anything bloggers write about tends to rank organically in the search engine. So its never bad when you have a blogger who is willing to promote your company or do a product review for your company as an affiliate. Mommy bloggers are very good affiliates and there’s probably an infinite amount of mommy bloggers that aren’t even in affiliate marketing right now that can be approached and proposed a business deal where they are being compensated on what they produce via their blogs.

Coupon Sites couponing has become very, very big. It has really exploded in the last couple of years with the recession, where people are going searching for coupons for particular merchants prior to purchase and they also find merchants before even thinking about purchasing via coupon sites. It’s a little bit of a double edge sword, in that you will get additional volume from the coupon sites, but you will see coupon sites sort of capitalizing on organic rankings related to your company name and the word “coupon code.” So you have to sort of take the good with the bad and really try to maximize the good and not really trouble yourself too much with who’s ranking organically with your company name and the word coupon code, because it’s going to happen as soon as you launch an affiliate program. But there is a tremendous amount of potential with coupon code affiliate sites because they likely have member bases and they usually drive a lot of traffic.

Review Sites - review sites are pretty popular among affiliate marketers. Affiliates will build a site that reviews five or six different advertisers in a particular niche, hosting is big with review sites, also dating, phone companies, flowers, basically anything where you can take four or five different advertisers and put them on one site and then drive paid search or organic search through those pages that feature different reviews, usually in a chart format. The affiliate would then earn a commission whenever he refers business to anyone of those advertisers. So that’s a very big and well converting demographic of affiliates traffic.

Loyalty Portals loyalty portals are very, very big. These are companies who have large membership basis and they are able to expose your advertiser offer to the membership base and there may even be a cash back component. There is many, many loyalty portals out there that you can place your offer in and it’s on a performance basis, so they have to be hunted down. Mall Networks is a good example of a loyalty affiliate publisher.

Incentive Programs This is where you are running into volume, but you are also running into possible issues because people taking actions when they are being awarded points can tend to skew down quality of leads certainly and then possibly sales and possibly increase the return rate. Virtual currency is another — it’s a quickly growing industry that kind of was born out the social networking thing where people are earning virtual currency and then there is companies who leverage affiliate advertisers to let people redeem their virtual currency and make purchases and save money and so forth. But again, a double edge sword, as you can get good volume, but you can also get some “iffy” sales and some sales that can tend to have a higher return rate.

Email Marketing - Email marketing has been around for years and it’s gone through a few different revolutions let’s say and it went from the wild west to something a little more regulated, and from what I can tell its pretty much the wild west again. It’s all about getting into the inbox. My recommendation is being very picky with it and don’t use everyone but pick maybe four or five email vendors that can blast your offer on a performance basis and just make sure everything is CAN-SPAM compliant and you shouldn’t have issues, and it should be an additional revenue source for you.

Partnerships and Business Development who in your company is handling business development? Is it someone who is pro-actively reaching out? Is it someone who is going after companies saying, “Hi I found your website or I found your company, we would love to partner with you on a rev share basis. Here is what we pay out by join our affiliate program and running it through our direct tracking program on site.” So you have to reach out to a lot of possible partnerships in order to get handfuls, but once you have a really good partnership on rev share or CPA basis, it tends to be a good producer and it tends to last a long time. So always look for partnerships and it kind of falls outside the realm of affiliate marketing. It’s one of those things you handle internally with a Biz Dev person, a business development director, that should be a very proactive person who follows up a lot. Yhey can definitely be going out and getting rev share deals for your company.

Big Web Properties - Big Web Properties are great! What’s better than a site that gets a couple a million visitors a month with your banner on it. You have several large websites in the affiliate networks, one that comes to mind the Meredith Corp, they publish 10 huge magazines and huge online web properties. Big web properties are definitely more receptive to CPA deals and rev share deals than they ever have been and the more inventory they have, the more they need to fill that inventory with something that converts for them to make the money, hence affiliate offers.

Traditional Media You can get TV, print, and radio on a CPA basis on a rev share, it’s doable, it can be done, it has been done, I’ve done it myself. You have to propose these deals to the different media outlets and individual stations and say, “can you run some of your remnant inventory with our ads, and we’ll pay you on a performance basis, we’ll set up a dedicated 800 number, we’ll set up a coupon code, a dedicated URL.” You can run traditional media on a performance basis. So look for those type deals as well and there are few companies that specialize in that.

Phone Calls - generating phone calls on performance basis, usually done on a per call basis or a warm transfer basis or live transfer where you are paying extra amount for that transfer to the call centers. But there are companies out there who will do it on a strictly per sale basis. So you just have to find those companies and get your company kind of in with them and run the campaign. See if it works for both parties. If it does you continue, if not you move on and say thanks for trying or you can do it on a different metric and see if you can make that work.

These are some of the various different types of affiliate marketers you can work with on a performance-basis! Hope you enjoyed the read!

There are many aspects that need to be just right to run a successful Affiliate Program in the Performance-marketing channel. If you don’t have all your bases covered adequately you will not allow your affiliate channel to grow like it should. Here are some of the key factors determining the success of your affiliate marketing efforts:

Electronic Tracking - Good electronic tracking is an absolute must and it has to be nearly fail-safe, 100% accurate, and it needs to be checked periodically to make sure it’s working accurately. Affiliate marketers will not stand for any tracking issues and will leave your program and go to your competitors if they thing you have “tracking issues”, so make sure your affiliate tracking is solid.

Affiliate Reporting - Affiliate reporting is a big factor because affiliates and partners need to check their stats. They need to know how much revenue they’re generating, how many click-throughs they accumulating, and that should be as real-time as possible. So checking one’s stats and checking reporting is absolutely a must for affiliates.

Payout structure - Payout structure refers to what you are actually going to be compensating people for referring new business on a performance basis. Usually I recommend that companies pay out as much as they can to affiliates. It really behooves you to be generous and to pay out as much as you can with your affiliates and partners, so that they’re motivated to produce revenue. If you have to wait to hit certain “performance-tiers” and start at a lower pay out and work your way it’s less motivational early on, which is the majority of your affiliates.

Conversion Rates - The conversion rate conundrum is probably the number one issue I talk about most with our clients that own websites and are driving traffic or any type of referral business to their website. You know…what are you doing with that traffic once it gets to your site? Are you converting it adequately? Are you doing a good job converting it into sales and leads? If you’re not, then you need to work on it and you probably shouldn’t even get into the performance marketing arena until you have a really well performing website that converts the traffic adequately enough. If that isn’t the case you need to work on it internally and/or there are companies that can run your site through different landing pages and testing procedures to get the best combination of variables on the page, content, and graphics in order to increase that ratio. My personal feeling is companies should take it upon themselves to focus on increasing their website’s conversion rate.

Incentive to Perform - What are you doing to motivate affiliates and partners to produce more revenue or more traffic to your website? You can give them bonuses, you can run contests, you can run promotions, etc. In fact, you should be running these types of promotions and you should be running them frequently in order to focus attention on your company or your affiliate program and really stand out. Be different, stand out from the crowd. It’s definitely something that sounds cliché but when there are 10,000 affiliate offers out there, you really have to convert well, pay out heavily, build up your affiliates and your partners, spoonfeed them what they need, and make friends with all your affiliates and partners, which will ensure a healthy and productive affiliate program that will grow.

These are but a few good suggestions to running a successful, growing affiliate program. I hope you enjoyed the article!

Performance marketing or performance-based marketing is the model by which affiliates, partners, or publishers are paid commissions on desired actions. There are several different models on which you can work as an Advertiser or Affiliate. The main model is called the CPA Model or the Cost Per Acquisition or better known as Cost Per Sale. 90% of all affiliate marketing or performance marketing is conducted on a CPA model, that’s why you may hear the term CPA being thrown around a lot out there.

The second most popular model is probably the Cost Per Lead or CPL model, where information is being processed into a form on a website or a landing page and then that action is then paid out to whomever referred the business. Cost Per Click or CPC is another technically “performance based” model where you’re compensating someone on those clicks that they’re driving, but technically it isn’t really performance based in that it’s not commission-oriented. Then there is the Pay-Per-Call model. Ring Revenue is probably leading the forefronts on compensating affiliates and partners when the generate calls to your call center or sales center.

CPA and CPL are the primary performance marketing structures. When you hear about affiliate marketing or performance-based marketing you’ll hear these two models being talked about the most. Electronic tracking is absolutely necessary in order to facilitate all performance-based marketing. You have to be able to track the click-throughs and the sales that result and cookie the browser for a certain period of time, so people are accurately compensated for the traffic they’re referring and the sales that result or leads.

Performance based marketing is ideal for Advertisers because it only compensates when desired “actions” are made by site visitors. Affiliate marketers like the performance based model because the more they produce the higher the commissions per action can go.

The Performance Marketing Expo will be coming up September 27-29th in Miami Beach, FL at the Eden Roc hotel. There are some really nice sponsorship packages available and they are going quick! There are basically 2 sponsorship levels. The conference is going away from the traditional boring Booth/Exhibit Hall concept for a more intimate show focused on coordinated networking and educational sessions from Internet marketing industry leaders and experts. There will be many super-affiliates in attendance which is absolutely priceless to be able to rub elbows with the top super-affiliates in Affiliate Marketing. The conference agenda is completely amazing, check it out here. Also, please see the speaker list. See the Performance Marketing Sponsorship packages here.

Sports collectibles and sports memorabilia is a huge niche and growing all the time. Everyone knows how popular sports are and now you can capitalize on the insatiable appetite for sports memorabilia and collectibles by joining the SportsCollectibilia.com affiliate program! SportsCollectibilia features beautiful, authenticated, one-of-a-kind sports collectible pieces that make excellent gifts for your loved ones and for yourself. Affiliates can now refer traffic and visitors to their site and get paid 8% commission per sale.

SportsCollectibilia.com affiliate program is available exclusively on the RevenueCurve affiliate network. Click here to sign-up and get going!